How to cite this paper
Soekotjo, H., Cahyono, K., Nugroho, N., Rismawati, R & Kawiana, I. (2021). The role of mediation of product innovation in improving enterprises orientation of marketing performance of tofu industry.Management Science Letters , 11(2), 473-480.
Refrences
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Agustina, S. (2013). Effect of profitability and disclosure of corporate social responsibility on firm value. Journal of Accounting, 1 (1).
Hasan, A. (2010). Marketing. MedPress. Yogyakarta.
Arief, M., Thoyib, A., Sudiro, A., & Rohman, F. (2013). The developing framework on the relationship between market orientation and entrepreneurial orientation to the firm performance through strategic flexibility: A literature perspective. European Journal of Business and Management, 5(9), 136-150.
Setiawan, A. (2012). The effect of price and location on decisions. Ramayana Purchase, 14(2).
Nuvriasari, A. (2012). Mengelola Hubungan dengan Pelanggan pada Praktik Pemasaran Business to Business (B2B) dengan Orientasi Penciptaan Loyalitas. Sinergi: Kajian Bisnis dan Manajemen, 13(1).
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The relationship between innovation and firm performance: An empirical evidence from Turkish automotive supplier industry. Procedia - Social and Behavioral Sciences, 75, 226-235.
Basuki, & Widyanti, R. (2014). The effect of competitive advantage strategy and market orientation on company marketing performance. Journal of Economics and Business UNIKSA Banjarmasin, 1(2), 1-14.
Buli, B.M. (2017). Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry: Evidence from Ethiopian enterprises. Management Research Review, 40(3), 292-309.
Cahyo, R.J., & Harjanti, D. (2013). Analysis of product innovation in the formal and informal business sectors in East Java. AGORA Journal, 1(3), 1-5.
Djayadiningrat, A. F., Sukaatmadja, I. P. G., & Yasa, N. N. K. (2017). Peran Inovasi Produk Memediasi Orientasi Kewirausahaan terhadap Kinerja Pemasaran Imk Sektor Industri Makanan Kota Denpasar. E-Jurnal Manajemen Universitas Udayana, 6(9).
Djojobo, C.V., & Tawas, H.N. (2014). The influence of entrepreneurship orientation, product innovation, and competitive advantage on marketing performance of yellow rice business in Manado City. EMBA Journal, 2(3), 1214-1224.
Ellis, (2006), Market Orientation and Performance: A Meta-Analysis and Cross-National Comparisons.
Galindo, M. Á., & Méndez‐Picazo, M. T. (2013). Innovation, entrepreneurship and economic growth. Management decision, 51(3), 501-514.
Gholami, S., & Birjandi, M. (2016), The effect of market orientation and entrepreneurial orientation on the performance of SMES. Journal Of Current Research In Science, S(1), 361-369
Halim, H., Solimun, D., & Djumahir. (2012). Marketing capability as mediating influence of market orientation, learning orientation and entrepreneurship orientation on marketing performance. Journal of Management Applications, 10(3), 472-484.
Hisano, S., Akitsu, M., & McGreevy, S. R. (2018). Revitalising rurality under the neoliberal transformation of agriculture: Experiences of re-agrarianisation in Japan. Journal of rural studies, 61, 290-301.
Hartini, (2010). The role of innovation: Product quality development and business performance. Faculty of Economics and Business, Airlangga University Surabaya Jl. Airlangga, Surabaya 60286
Hafeez, M.H., Shariff, N.M., & Lazim, B.M. (2012). Relationship between entrepreneurial orientation, firm resources, SME branding and firm's performance: Is innovation the missing link ?. American Journal of Industrial and Business Management, 2, 153-159.
Irawan, BR. (2015). Impact of product innovation on marketing performance. AGORA Journal, 3(1), 127-137.
Jayaningrum, E., & Sanawiri, B. (2018). Pengaruh orientasi pasar, inovasi, orientasi kewirausahaan terhadap keunggulan bersaing dan kinerja pemasaran (Studi pada Kuliner Kafe kota Malang). Jurnal Administrasi Bisnis, 54(1), 149-158.
Karim, S. (2007). Analysis of the influence of corporate entrepreneurship on company performance at the Crumb Rubber Management Factory in Palembang. Sriwijaya Journal of Management and Business, 5(9), 42-78.
Killa, M.F. (2014). Effect of entrepreneurial innovativeness orientation, product innovation, and value co-creation on marketing performance. Journal of Research in Marketing, 2(3), 198-204.
Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: a measure of market orientation. Journal of Marketing Research, 30(4), 467-477.
Lekmat, L., Selvarajah, C., & Hewege, C. (2018). Relationship between market orientation, entrepreneurial orientation, and firm performance in Thai SMEs: The mediating role of marketing capabilities. International Journal of Business & Economics, 17(3).
Mahmud, AA. (2011). Analysis of the Influence of Entrepreneurship Orientation, Management Capability, and Business Strategy in Increasing Company Performance (Study on Small and Medium Enterprises in the Barito Business Area, Semarang). National Seminar on Applied Information and Communication Technology . (Semantics 2011).
Ndubisi, N.O., & Iftikhar, K. (2012). Relationship between entrepreneurship, innovation and performance: Comparing small and medium - size enterprises. Journal of Research in Marketing and Entrepreneurship, 14, 24.
Parkman, I. D., Holloway, S. S., & Sebastiao, H. (2012). Creative industries: aligning entrepreneurial orientation and innovation capacity. Journal of Research in Marketing and Entrepreneurship, 14(1), 96-114.
Rakib, M. (2010). Analysis of factors affecting the performance of small businesses in the city of Pare - pare. Management Application Journal, 8(4).
Sari, L.F. (2013). The influence of market orientation and creativity on marketing performance of apparel merchants in Kliwon Market, Kudus Regency. Management Analysis Journal, 2(1), 110-116.
Setini, M., Yasa, N. N. K., Gede Supartha, I. W., Ketut Giantari, I., & Rajiani, I. (2020). The passway of women entrepreneurship: Starting from social capital with open innovation, through to knowledge sharing and innovative performance. Journal of Open Innovation: Technology, Market, and Complexity, 6(2), 25.
Siregar, S. (2010). Descriptive Statistics for Research. Jakarta: RajaGrafindo Persada.
Suendro. G. (2010). Analysis of the Effect of Product Innovation through Marketing Performance to Achieve Sustainable Competitive Advantage (Case Study in the Small and Medium Industry Batik Pekalongan).
Sudarsono, B. (2015). Analysis of the influence of entrepreneurship orientation on business strategies in improving the performance of small and medium enterprises (UKM). ORBITH Journal, 11(1), 24-29.
Suyanto, A.H. (2014). The impact of entrepreneurship orientation, human capital, and social capital in innovation success of small firms in East Java. Journal of Technology Management, 13(1), 117-125.
Purnama, C. (2010). Motivation and business ability in increasing the success of small industrial enterprises: A study on the small shoe industry in East Java. Journal of Management and Entrepreneurship, 12(2), 177-184.
Titahena, D.A., Syukur, A., & Utomo, D. (2012). Analysis of the influence of market orientation, innovation and entrepreneurship orientation on marketing performance by intervening competitive advantage. Journal of Management Dian Nuswantoro University, 1-20.
Toyib, J.S. (2017). The influence of company resources and entrepreneurial orientation on the performance of small and medium enterprises. Journal of Management, 12(2), 243 - 255
Wang, K.Y., Hermens, A., Huang, K.P., & Chelliah, J. (2015). Entrepreneurial orientation and organizational learning on SME's innovation. The International Journal of Organizational Innovation, 7 (4), 71-81.
Yasa, N. N. K., Yasa, N. N. K., Giantari, I. G. A. K., & Giantari, I. G. A. K. (2020). The role of competitive advantage in mediating the effect of promotional strategy on marketing performance. Management Science Letters, 10(12).
Agustina, S. (2013). Effect of profitability and disclosure of corporate social responsibility on firm value. Journal of Accounting, 1 (1).
Hasan, A. (2010). Marketing. MedPress. Yogyakarta.
Arief, M., Thoyib, A., Sudiro, A., & Rohman, F. (2013). The developing framework on the relationship between market orientation and entrepreneurial orientation to the firm performance through strategic flexibility: A literature perspective. European Journal of Business and Management, 5(9), 136-150.
Setiawan, A. (2012). The effect of price and location on decisions. Ramayana Purchase, 14(2).
Nuvriasari, A. (2012). Mengelola Hubungan dengan Pelanggan pada Praktik Pemasaran Business to Business (B2B) dengan Orientasi Penciptaan Loyalitas. Sinergi: Kajian Bisnis dan Manajemen, 13(1).
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The relationship between innovation and firm performance: An empirical evidence from Turkish automotive supplier industry. Procedia - Social and Behavioral Sciences, 75, 226-235.
Basuki, & Widyanti, R. (2014). The effect of competitive advantage strategy and market orientation on company marketing performance. Journal of Economics and Business UNIKSA Banjarmasin, 1(2), 1-14.
Buli, B.M. (2017). Entrepreneurial orientation, market orientation and performance of SMEs in the manufacturing industry: Evidence from Ethiopian enterprises. Management Research Review, 40(3), 292-309.
Cahyo, R.J., & Harjanti, D. (2013). Analysis of product innovation in the formal and informal business sectors in East Java. AGORA Journal, 1(3), 1-5.
Djayadiningrat, A. F., Sukaatmadja, I. P. G., & Yasa, N. N. K. (2017). Peran Inovasi Produk Memediasi Orientasi Kewirausahaan terhadap Kinerja Pemasaran Imk Sektor Industri Makanan Kota Denpasar. E-Jurnal Manajemen Universitas Udayana, 6(9).
Djojobo, C.V., & Tawas, H.N. (2014). The influence of entrepreneurship orientation, product innovation, and competitive advantage on marketing performance of yellow rice business in Manado City. EMBA Journal, 2(3), 1214-1224.
Ellis, (2006), Market Orientation and Performance: A Meta-Analysis and Cross-National Comparisons.
Galindo, M. Á., & Méndez‐Picazo, M. T. (2013). Innovation, entrepreneurship and economic growth. Management decision, 51(3), 501-514.
Gholami, S., & Birjandi, M. (2016), The effect of market orientation and entrepreneurial orientation on the performance of SMES. Journal Of Current Research In Science, S(1), 361-369
Halim, H., Solimun, D., & Djumahir. (2012). Marketing capability as mediating influence of market orientation, learning orientation and entrepreneurship orientation on marketing performance. Journal of Management Applications, 10(3), 472-484.
Hisano, S., Akitsu, M., & McGreevy, S. R. (2018). Revitalising rurality under the neoliberal transformation of agriculture: Experiences of re-agrarianisation in Japan. Journal of rural studies, 61, 290-301.
Hartini, (2010). The role of innovation: Product quality development and business performance. Faculty of Economics and Business, Airlangga University Surabaya Jl. Airlangga, Surabaya 60286
Hafeez, M.H., Shariff, N.M., & Lazim, B.M. (2012). Relationship between entrepreneurial orientation, firm resources, SME branding and firm's performance: Is innovation the missing link ?. American Journal of Industrial and Business Management, 2, 153-159.
Irawan, BR. (2015). Impact of product innovation on marketing performance. AGORA Journal, 3(1), 127-137.
Jayaningrum, E., & Sanawiri, B. (2018). Pengaruh orientasi pasar, inovasi, orientasi kewirausahaan terhadap keunggulan bersaing dan kinerja pemasaran (Studi pada Kuliner Kafe kota Malang). Jurnal Administrasi Bisnis, 54(1), 149-158.
Karim, S. (2007). Analysis of the influence of corporate entrepreneurship on company performance at the Crumb Rubber Management Factory in Palembang. Sriwijaya Journal of Management and Business, 5(9), 42-78.
Killa, M.F. (2014). Effect of entrepreneurial innovativeness orientation, product innovation, and value co-creation on marketing performance. Journal of Research in Marketing, 2(3), 198-204.
Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: a measure of market orientation. Journal of Marketing Research, 30(4), 467-477.
Lekmat, L., Selvarajah, C., & Hewege, C. (2018). Relationship between market orientation, entrepreneurial orientation, and firm performance in Thai SMEs: The mediating role of marketing capabilities. International Journal of Business & Economics, 17(3).
Mahmud, AA. (2011). Analysis of the Influence of Entrepreneurship Orientation, Management Capability, and Business Strategy in Increasing Company Performance (Study on Small and Medium Enterprises in the Barito Business Area, Semarang). National Seminar on Applied Information and Communication Technology . (Semantics 2011).
Ndubisi, N.O., & Iftikhar, K. (2012). Relationship between entrepreneurship, innovation and performance: Comparing small and medium - size enterprises. Journal of Research in Marketing and Entrepreneurship, 14, 24.
Parkman, I. D., Holloway, S. S., & Sebastiao, H. (2012). Creative industries: aligning entrepreneurial orientation and innovation capacity. Journal of Research in Marketing and Entrepreneurship, 14(1), 96-114.
Rakib, M. (2010). Analysis of factors affecting the performance of small businesses in the city of Pare - pare. Management Application Journal, 8(4).
Sari, L.F. (2013). The influence of market orientation and creativity on marketing performance of apparel merchants in Kliwon Market, Kudus Regency. Management Analysis Journal, 2(1), 110-116.
Setini, M., Yasa, N. N. K., Gede Supartha, I. W., Ketut Giantari, I., & Rajiani, I. (2020). The passway of women entrepreneurship: Starting from social capital with open innovation, through to knowledge sharing and innovative performance. Journal of Open Innovation: Technology, Market, and Complexity, 6(2), 25.
Siregar, S. (2010). Descriptive Statistics for Research. Jakarta: RajaGrafindo Persada.
Suendro. G. (2010). Analysis of the Effect of Product Innovation through Marketing Performance to Achieve Sustainable Competitive Advantage (Case Study in the Small and Medium Industry Batik Pekalongan).
Sudarsono, B. (2015). Analysis of the influence of entrepreneurship orientation on business strategies in improving the performance of small and medium enterprises (UKM). ORBITH Journal, 11(1), 24-29.
Suyanto, A.H. (2014). The impact of entrepreneurship orientation, human capital, and social capital in innovation success of small firms in East Java. Journal of Technology Management, 13(1), 117-125.
Purnama, C. (2010). Motivation and business ability in increasing the success of small industrial enterprises: A study on the small shoe industry in East Java. Journal of Management and Entrepreneurship, 12(2), 177-184.
Titahena, D.A., Syukur, A., & Utomo, D. (2012). Analysis of the influence of market orientation, innovation and entrepreneurship orientation on marketing performance by intervening competitive advantage. Journal of Management Dian Nuswantoro University, 1-20.
Toyib, J.S. (2017). The influence of company resources and entrepreneurial orientation on the performance of small and medium enterprises. Journal of Management, 12(2), 243 - 255
Wang, K.Y., Hermens, A., Huang, K.P., & Chelliah, J. (2015). Entrepreneurial orientation and organizational learning on SME's innovation. The International Journal of Organizational Innovation, 7 (4), 71-81.
Yasa, N. N. K., Yasa, N. N. K., Giantari, I. G. A. K., & Giantari, I. G. A. K. (2020). The role of competitive advantage in mediating the effect of promotional strategy on marketing performance. Management Science Letters, 10(12).