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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 11 Issue 1 pp. 155-164 , 2021

Evaluation of factors impacting the player loyalty in golf course business Pages 155-164 Right click to download the paper Download PDF

Authors: Nguyen Thi Kim Thanh, Le-Anh Tuan, Nguyen Danh Nguyen

DOI: 10.5267/j.msl.2020.8.020

Keywords: Loyalty, Service quality, Perceived value, Satisfaction, Golf course image

Abstract: This paper evaluates factors influencing the player loyalty with golf courses. The main factors include service quality, perceived value, customer (player) satisfaction, and golf course image. The results indicate that in the golf course business in the Northern Vietnam, factors such as perceived value and customer satisfaction had significant impacts on player’s loyalty. Service quality did not have any direct impact on player’s loyalty but highly influenced player loyalty through other mediators. Golf course image that had not been studied in the golf tourism business before, was also proved its significant role on impacting the golfer loyalty.

How to cite this paper
Thanh, N., Tuan, L & Nguyen, N. (2021). Evaluation of factors impacting the player loyalty in golf course business.Management Science Letters , 11(1), 155-164.

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Journal: Management Science Letters | Year: 2021 | Volume: 11 | Issue: 1 | Views: 1650 | Reviews: 0

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