Inclusive heritage tourism has received growing scholarly attention, but there is little empirical research about the role of experience design in the creation of value among visually-impaired tourists. This work assessment evaluates the effects of gamification and multidimensional immersive senses on perceived value through experience quality in the context of heritage tourism in Shanxi, China. Using the Stimulus, Organism, and Response (S-O-R) theoretical framework, the gamification and multisensory immersion are presented as the types of experiences as stimulus, the experience (experiential quality) as the mediator, and perceived value as the response outcome. A quantitative cross section survey was distributed to the visually impaired tourists who have visited at least one heritage tourism site in Shanxi during the past twelve months. A total of 278 valid responses were analyzed by a partial least squares structural equation modelling (PLS-SEM). Results show that both gamification and multisensory immersion make a significant contribution to the eminence of the experiential quality. Experiential quality in turn becomes the strongest predictor of perceived value. In addition, gamification has a large direct impact on perceived value, while multisensory immersion has a direct impact on the perceived value via experiential quality. These findings therefore suggest that value on inclusive heritage tourism is not only dependent on the presence of interactive or sensory features, but rather on the degree in which these are integrated into an integral, accessible and meaningful experience. The present study enhances the use of the S-O-R framework into an accessibility-sensitive heritage context and emphasizes the primary role of experience design leading to effective implementation of meaningful participation, value creation for visually-impaired tourists.

Empirical studies related to interrelationships between variables perceived value, customer satisfaction and behavioral intention conducted in the Maldives context and in the medical care industry is very rare. A quantitative cross-sectional study conducted in natural settings using a survey questionnaire to assess the interrelationships between above mentioned variables by utilizing a conceptual model created from three interrelationship models obtained from previous research. Data collected from willing participants across the 19 atolls resulting in a total of 385 responses obtained after data cleaning. A stratified proportionate random sampling method used. SPSS 25.00 and AMOS 23.00 used as analysis tools. The Sobel test applied to analyze the mediating effect of customer satisfaction on the relationship between perceived value and behavioral intention which confirmed a positive and significant relationship between perceived value, customer satisfaction and behavioral intention. Study rejected the hypothesis which test the mediation of customer satisfaction on the relationship between perceived value and behavioral intention. This study is first of its kind to generalize findings on Maldivian’s medical seeking behavior, and results helps policymakers, medical practitioners, medical institutions, and respective administrations to provide better customer perceived value towards providing higher customer satisfaction, which in effect improve customer behavioral intention towards medical care service providers.

This paper aims to analyze the most relevant direct-antecedents of brand loyalty in the chemical emulsion industry. The purpose of the study is to find the crucial antecedents for chemical buyers; therefore, the paper contributes to business practitioners in managing customer loyalty, particularly in the chemical emulsion industry. Some hypotheses are exercised to get the finding, and this research employs the SEM-Lisrel 8.70 software program to process a total of 140 samples from the field. The respondent's industries are varied, such as coating, paper, textile, wood panel, putty, printing, and furniture. The main finding is the buyer's concern with products, services, and satisfaction; rational quality aspects become a brand identity. Images and activities associated with the brand do not affect loyalty.

The research objective is to investigate the effect of brand equity on Thai cosmetic purchasing decisions. The study involved 500 individuals aged 20-59 who had purchased and used Thai cosmetic products within the past year. A multistage sampling method was employed to select the participants. Data collection was carried out using questionnaires, and both descriptive and multivariate statistical analyses were conducted, explicitly utilizing Second-order Confirmatory Factor Analysis and Structural Equation Modeling. The research results showed four factors influencing the purchasing decisions of Thai brand cosmetic products: Brand Equity, Buying Behavior, Consumer Satisfaction, and Perceived Value. The Second-order Confirmatory Factor Analysis and Structural Equation Model demonstrated that these factors met the assessment criteria when applied to the empirical data. Consequently, if a brand can establish brand equity that surpasses its competitors in the eyes of consumers, it will contribute to long-term profitability and sustained growth.

The aim of this study is to identify the influence of food attributes, perceived value, consumer trust and nutritional health behavior that contribute to consumer repurchase intention of foods with health claims. Descriptive Statistics was used to analyze the demographic profile of the 313 sample of respondents. Path analysis was conducted for analyzing the causal and effect relationship between variables expressed by means of a path coefficient. The results showed that there were only indirect effects between food attributes and Intention to repurchase. However, perceived value was shown to have both positive direct and indirect effects on intention to repurchase, which were significantly mediated by nutritional health behavior and consumer trust. Research results suggest food managers develop the value of food products and monitor the customer trust and the changes of market on the food with health claims for the competition in a current environment.

This study was designed to identify and analyze the effect of perceived value, differentiation, and emotional branding on customer satisfaction and trust; non-recursive influence between customer satisfaction and customer trust of the vivo smartphone in Medan. Respondents consist of adults who use vivo smartphones domiciled in Medan. The analysis technique uses a structural equation model with the robust maximum likelihood method. Data processing is assisted by Lisrel software and the results indicate in case the direct effect coefficient of the same latent variable is positive in the non-recursive and recursive models, the coefficient will be higher in the recursive model. Therefore, it is important for vivo smartphone management to verify first, whether the relationship between customer satisfaction and trust is reciprocal. In case it is one way, where satisfaction affects customer trust, then the strategy or program of increasing perceived value and differentiation directly at customer satisfaction is more optimal. Furthermore, it will have an impact on customer trust since the satisfaction mediating effect is higher than the customer trust mediating effect in the recursive model. The program of increasing consumer trust with emotional branding through customer satisfaction is good, since the mediation of satisfaction is significant in both non-recursive and recursive contexts.

This research aims at examining and determining the effect of experience quality on tourists’ behavioral intention either directly or by perceived value, happiness, and tourist satisfaction. The sample in this research includes 227 tourists visiting Dodola Island using purposive sampling technique. The analytical method to test the hypothesis in this research is SEM-PLS. The results show that Experience Quality, Tourist Satisfaction, and Happiness had positive and significant effects on Tourists’ Behavior Intention. Meanwhile, Perceived value did not have any significant effect on Tourist Behavioral Intention as Perceived Value was not able to act as a mediator on the effect of Experience Quality on Behavioral Intention. On the other hand, Perceived Value variable had a positive and significant effect on Tourist Satisfaction. Therefore, the increase in Tourist Satisfaction sourced from Perceived Value could affect behavioral intention. The results of further research also show that Tourist Satisfaction and Happiness could partially mediate the effect of Experience Quality on Behavioral Intention.

This research aims to identify the factors, including service quality, corporate Image, and perceived Value, that contribute to Mass Rapid Transit Jakarta's customer satisfaction. Mass Rapid Transit is a mass transportation that has become necessary due to the prevalence of private automobiles in Jakarta. This study employs a descriptive quantitative methodology using a survey of 165 Mass Rapid Transit passenger respondents and descriptive statistical analysis and modeling with the Structural Equation Modeling-Partial Least Square. The results showed that the Quality of Service has a positive effect on passenger satisfaction, the corporate image does not affect passenger satisfaction, the perceived value has a positive contribution to passenger satisfaction, and the Quality of Service has a positive effect on the perceived value. Furthermore, the corporate image positively contributes to perceived value, service quality positively affects customer satisfaction mediated by perceived values, and the corporate image does not affect passenger satisfaction mediated by perceived value. Therefore, mass Rapid Transit Jakarta needs to make various innovations to improve service quality mediated by service quality dimensions that refer to service quality. In addition, the human capital of service officers at Mass Rapid Transit Jakarta needs to be improved in terms of Quality and competency so that passengers' opinions of the service staff are more favorable, increasing both perceived value and customer satisfaction.

The purpose of this study was to analyze the effects of customer satisfaction, service quality, perceived value and brand image on consumer loyalty through a quantitative method. The research was conducted in schools in Indonesia. The sample of respondents in this study were 308 of owners of Small and Medium Enterprises (SMEs). The sampling method used was simple random sampling. Data collection techniques were accomplished using online questionnaires through social media. The measurement scale in this study was a Likert scale with a range of 1-7 and data analysis was performed using structural equation modeling (SEM) with data processing software SmartPLS software. The independent variables in this study were customer satisfaction, perceived service quality, perceived value, and brand image, while the dependent variable was customer loyalty. Based on the results of the study, it was found that satisfaction has a positive and significant effect on consumer loyalty. However, perceived service quality, perceived value and brand image had no significant effects on consumer loyalty.

This paper evaluates factors influencing the player loyalty with golf courses. The main factors include service quality, perceived value, customer (player) satisfaction, and golf course image. The results indicate that in the golf course business in the Northern Vietnam, factors such as perceived value and customer satisfaction had significant impacts on player’s loyalty. Service quality did not have any direct impact on player’s loyalty but highly influenced player loyalty through other mediators. Golf course image that had not been studied in the golf tourism business before, was also proved its significant role on impacting the golfer loyalty.