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Growing Science » International Journal of Data and Network Science » The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam

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International Journal of Data and Network Science

ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print)
Quarterly Publication
Volume 4 Issue 2 pp. 179-186 , 2020

The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam Pages 179-186 Right click to download the paper Download PDF

Authors: Kim Chi Nguyen Thi, Tung Le Huy, Chung Hoang Van, Phong Cao Tuan

DOI: 10.5267/j.ijdns.2020.1.003

Keywords: Service quality, Tourist satisfaction, Tourist loyalty, International visitors

Abstract: This study focuses on investigating the relationship between tourist quality service, satisfaction and loyalty among international visitors who came to Vietnam. Specifically, this research also aims to discover the mediating effects of tourist satisfaction on the relationship between tourist quality service and loyalty (revisit and recommend to others). By using the data collected from 516 international visitors who travelled in Vietnam, authors use a meta-analytic path analysis to show that only two factors of tourist quality service had significant effects on tourist satisfaction and loyalty, including tangibles and responsiveness. Moreover, tangibles and responsiveness not only had direct effects, but they also they had some indirect impacts on tourist loyalty throughout tourist satisfaction. Interestingly, the relationship between tourist satisfaction and their loyalty was strongest.

How to cite this paper
Thi, K., Huy, T., Van, C & Tuan, P. (2020). The effects of service quality on international tourist satisfaction and loyalty: Insight from Vietnam.International Journal of Data and Network Science, 4(2), 179-186.

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Journal: International Journal of Data and Network Science | Year: 2020 | Volume: 4 | Issue: 2 | Views: 3491 | Reviews: 0

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