How to cite this paper
Ajina, A. (2019). Predicting customers' online word of mouth intention: The theory of planned behavior applied to understand youth Saudi social media behaviors.Management Science Letters , 9(10), 1553-1566.
Refrences
Ajina, A. S. (2019). The perceived value of social media marketing: An empirical study of online word-of-mouth in Saudi Arabian context, Entrepreneurship and Sustainability Issues, 6(3), 1512-1527
Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665-683.
Akyüz, A. (2013). Determinant factors influencing eWOM. Mediterranean Journal of Social Scienc-es, 4(11), 159.
Al Mana, A. M., &Mirza, A. A. (2013). The impact of electronic word of mouth on consumers' purchas-ing decisions. International Journal of Computer Applications, 82(9), 23-31.
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., &Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.
Almossawi, M. A. (2015). The Impact of Word of Mouth (WOM) on the Bank Selection decision of the Youth: A Case of Bahrain. International Journal of Business and Management, 10(4), 123-134.
Al-Somali, S. A., Gholami, R., & Clegg, B. (2015). An investigation into the factors affecting e-commerce adoption decisions by SMEs: A study in Saudi Arabia. In Strategic e-commerce systems and tools for competing in the digital marketplace (pp. 206-243). IGI Global.
Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service Research, 1(1), 5-17.
Ardian, N., Afshani, S. A., Morowatisharifabad, M. A., Mahmoodabad, S. S. M., Vaezi, A. A., Refahi, S. A. A., & Mahmoodabadi, H. Z. (2018). Evaluating Reliability of Theory of Planned Behaviour Questionnaire for Withdrawal of Divorce Petition. Macedonian Journal of Medical Sciences, 6(8), 1512.
Auf, M. A. A., Salleh, S. B. M., & Yusoff, R. Z. (2016). The relationship between word of mouth and consumer buying behavior mediating by religious orientation in Riyadh, Saudi Arabia. International Review of Management and Marketing, 6(4), 1034-1038.
Babić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. (2016). The effect of electronic word of mouth on sales: A meta-analytic review of the platform, product, and metric factors. Journal of Mar-keting Research, 53(3), 297-318.
Barnett, W., & Presley, A. (2004). Theory of planned behavior model in electronic learning: A pilot study. Issues in Information Systems, 5(1), 27-28.
Bergeron, J., Ricard, L., & Perrien, J. (2003). Les déterminants de la fidélité des clients commerce auxdansl’ industrie ban cairecanadienne [The determinants of commercial customer loyalty in the in-dustry Canadian bank].Canadian Journal of Administrative Sciences, 20(2), 107–120.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31–40.
Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R. T., Keiningham, T., Andreassen, T.W., Donthu, N. and Carl, W. (2013). Beyond Traditional Word-of-Mouth: An Expanded Model of Customer Influ-ence. Journal of Service Management, 24(3), 294–313.
Bosomworth, D. (2015). Mobile marketing statistics 2015. Leeds: Smart Insights (Marketing Intelli-gence) Ltd.
Bughin, J., Doogan, J., &Vetvik, O. J. (2010). A new way to measure word-of-mouth market-ing. McKinsey Quarterly, 2, 113-116.
Buttyán, L., Dóra, L., Félegyházi, M., &Vajda, I. (2010). Barter trade improves message delivery in opportunistic networks. Ad Hoc Networks, 8(1), 1-14.
Charo, N. Sharma, P. Shaikh, S. Haseeb, A and M. Z. Sufya. (2015). Determining the impact of e-Wom on brand image and purchase intention through adoption of online opinions. International Journal of Humanities and Management Sciences, 3(1), 41-46.
Crocker, K. E. (1986). The influence of the amount and type of information on individuals’ perception of legal services. Journal of the Academy of Marketing Science, 14(4), 18–27.
Dahl, S. (2018). Social media marketing: Theories and applications. Sage.
Duana,W., Gu, B., & Whinston, A. B. (2008). The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry. Journal of Retailing, 84(2), 233–242.
Engel, J. F., Kegerreis, R. J., & Blackwell, R. D. (1969). Word-of-mouth communication by the innova-tor. Journal of Marketing, 33(3), 15–19.
Fishbein, M. (1979). Theory of reasoned action: Some applications and implications. Nebraska Sympo-sium on Motivation, 27, 65-116.
Fornell, C., &Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(3), 39–50.
Goldsmith, R. E., & Horowitz, D. (2006). Measuring motivations for online opinion seeking. Journal of Interactive Advertising, 6(2), 2–14.
Hartline, M. D., & Jones, K. C. (1996). Employee performance cues in a hotel service environment: In-fluence on perceived service quality, value, and word-of-mouth intentions. Journal of Business Re-search, 35(3), 207–215.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., &Gremler, D. D. (2004). Electronic word-of-mouth via consumer opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52.
Huete-Alcocer, N. (2017). A Literature review of word of mouth and electronic word of mouth: impli-cations for consumer behavior. Frontiers in Psychology, 8, 1256.
Humphrey, C. (1985). Barter and economic disintegration. Man, New Series, 20(1), 48-72.
Jha, S., & Ye, C. (2016). The impact of demographic variables on perception of importance and contin-ued usage of Facebook in the US. Global Business Review, 17(1), 1-15.
Jones, R. A. (1976). The origin and development of media of exchange. Journal of Political Econo-my, 84(4, Part 1), 757-775.
Katz, E., &Lazarsfeld, P. F. (1955). Personal influence: The part played by people in the flow of mass communications. Piscataway, NJ: Transaction Publishers.
King, R. A., Racherla, P.and Bush, V. D. (2014). What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. Journal of Interactive Marketing, 28, 167–183.
Kozinets, R. V., De Valck, K., Wojnicki, A. C., &Wilner, S. J. (2010). Networked narratives: Under-standing word-of-mouth marketing in online communities. Journal of marketing, 74(2), 71-89.
Li, X., & Hitt, L. M. (2008). Self-Selection and Information Role of Online Product Reviews. Infor-mation Systems Research, 19(4), 456-474.
Liu, Y. (2006). Word-of-Mouth for movies: Its dynamics and impact on box office revenue. Journal of Marketing, 70(3), 74-89.
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: the role of consumers' internet ex-perience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28-43.
Moe, W. W. & Schweidel, D. A. (2012). Online product opinions: Incidence, evaluation, and evolu-tion. Marketing Science, 31(3), 369-547.
Nelson, R. R., Todd, P. A., & Wixom, B. H. (2005). Antecedents of information and system quality: An empirical examination within the context of data warehousing. Journal of Management Infor-mation Systems, 21(4), 199–235.
Nunnally, J. C. (1978). Psychometric theory (2nd Ed.), New York: McGraw-Hill Book Company.
Oizumi, M., Albantakis, L., &Tononi, G. (2014). From the phenomenology to the mechanisms of con-sciousness: integrated information theory 3.0. PLoS Computational Biology, 10(5), e1003588.
Ooi, K. B., & Tan, G. W. H. (2016). Mobile technology acceptance model: An investigation using mo-bile users to explore smartphone credit card. Expert Systems with Applications, 59, 33-46.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual. Journal of Retailing, 64(1), 12–40.
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36.
Peng, D. X., & Lai, F. (2012). Using partial least squares in operations management research: A practi-cal guideline and summary of past research. Journal of Operations Management, 30(6), 467–480.
Phahle, N. W. (2014). Developing countries coalition evolution in the WTO: Causes and consequences, Unpublished Doctoral dissertation.
Pham, T. D. (2016). Determinants of electronic word of mouth perceived credibility: a study of cosmetic purchasing behavior, Unpublished Thesis, University of Twente.
Pires, G. D., Stanton, J., & Rita, P. (2006). The internet, consumer empowerment, and marketing strate-gies. European Journal of Marketing, 40(9/10), 936-949.
Prasad, S., Gupta, I. C., &Totala, N. K. (2017). Social media usage, electronic word of mouth and pur-chase-decision involvement. Asia-Pacific Journal of Business Administration, 9(2), 134-145.
Raju, A. G., Roy, S. and Mandal, S. (2018). Determinants of Website Usability: Empirical Evidence from Tourism Sector in India, Global Business Review, 19(6) 1640–1662.
Reichheld, F. F., & Sasser, E. (1990). Zero defections: Quality comes to services. Harvard Business Re-view, 68, 105-111.
Söderlund, M., &Rosengren, S. (2007). Receiving word-of-mouth from the service customer: An emo-tion-based effectiveness assessment. Journal of Retailing and Consumer Services, 14(2), 123-136.
Sotiriadis, M. D., & Van Zyl, C. (2013). Electronic word-of-mouth and online reviews in tourism ser-vices: the use of twitter by tourists. Electronic Commerce Research, 13(1), 103-124.
Statista (2019). Number of smartphone users in Saudi Arabia from 2015 to 2022 (in millions). Retrieved on 16 January 2019 from https://www.statista.com/statistics/494616/smartphone-users-in-saudi-arabia/
Tiago, M. T. P. M. B., &Veríssimo, J. M. C. (2014). Digital marketing and social media: Why Both-er? Business Horizons, 57(6), 703-708.
Torlak, O, Ozkara, B. Y., Tiltay, M. A., Cengiz, H. and Dulger, M. F. (2014). The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application Concerning Cell Phone Brands for Youth Consumers in Turkey. Journal of Marketing Development and Competitiveness, 8(2) 2014, 61-68.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Uchenova, V. V., &Starykh, N. V. (2002). History of advertisement. SPb.: Peter, 10.
Verhagen, T., Nauta, A., & Feldberg, J. F. M. (2013). Negative online word-of-mouth: Behavioral indi-cator or emotional release? Computers in Human Behavior, 29(4), 1430-1440.
Weinberg, B. D., Milne, G. R., Andonova, Y. G., &Hajjat, F. M. (2015). Internet of Things: Conven-ience vs. privacy and secrecy. Business Horizons, 58(6), 615-624.
Wensi, P. (2017). The Influence of Negative Online Word-of-Mouth on Consumers’ Hotel Purchase In-tention in China: Taking Trip Advisor as an Example. Unpublished thesis submitted to Turku Uni-versity of Applied Sciences.
Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665-683.
Akyüz, A. (2013). Determinant factors influencing eWOM. Mediterranean Journal of Social Scienc-es, 4(11), 159.
Al Mana, A. M., &Mirza, A. A. (2013). The impact of electronic word of mouth on consumers' purchas-ing decisions. International Journal of Computer Applications, 82(9), 23-31.
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., &Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.
Almossawi, M. A. (2015). The Impact of Word of Mouth (WOM) on the Bank Selection decision of the Youth: A Case of Bahrain. International Journal of Business and Management, 10(4), 123-134.
Al-Somali, S. A., Gholami, R., & Clegg, B. (2015). An investigation into the factors affecting e-commerce adoption decisions by SMEs: A study in Saudi Arabia. In Strategic e-commerce systems and tools for competing in the digital marketplace (pp. 206-243). IGI Global.
Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service Research, 1(1), 5-17.
Ardian, N., Afshani, S. A., Morowatisharifabad, M. A., Mahmoodabad, S. S. M., Vaezi, A. A., Refahi, S. A. A., & Mahmoodabadi, H. Z. (2018). Evaluating Reliability of Theory of Planned Behaviour Questionnaire for Withdrawal of Divorce Petition. Macedonian Journal of Medical Sciences, 6(8), 1512.
Auf, M. A. A., Salleh, S. B. M., & Yusoff, R. Z. (2016). The relationship between word of mouth and consumer buying behavior mediating by religious orientation in Riyadh, Saudi Arabia. International Review of Management and Marketing, 6(4), 1034-1038.
Babić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. (2016). The effect of electronic word of mouth on sales: A meta-analytic review of the platform, product, and metric factors. Journal of Mar-keting Research, 53(3), 297-318.
Barnett, W., & Presley, A. (2004). Theory of planned behavior model in electronic learning: A pilot study. Issues in Information Systems, 5(1), 27-28.
Bergeron, J., Ricard, L., & Perrien, J. (2003). Les déterminants de la fidélité des clients commerce auxdansl’ industrie ban cairecanadienne [The determinants of commercial customer loyalty in the in-dustry Canadian bank].Canadian Journal of Administrative Sciences, 20(2), 107–120.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31–40.
Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R. T., Keiningham, T., Andreassen, T.W., Donthu, N. and Carl, W. (2013). Beyond Traditional Word-of-Mouth: An Expanded Model of Customer Influ-ence. Journal of Service Management, 24(3), 294–313.
Bosomworth, D. (2015). Mobile marketing statistics 2015. Leeds: Smart Insights (Marketing Intelli-gence) Ltd.
Bughin, J., Doogan, J., &Vetvik, O. J. (2010). A new way to measure word-of-mouth market-ing. McKinsey Quarterly, 2, 113-116.
Buttyán, L., Dóra, L., Félegyházi, M., &Vajda, I. (2010). Barter trade improves message delivery in opportunistic networks. Ad Hoc Networks, 8(1), 1-14.
Charo, N. Sharma, P. Shaikh, S. Haseeb, A and M. Z. Sufya. (2015). Determining the impact of e-Wom on brand image and purchase intention through adoption of online opinions. International Journal of Humanities and Management Sciences, 3(1), 41-46.
Crocker, K. E. (1986). The influence of the amount and type of information on individuals’ perception of legal services. Journal of the Academy of Marketing Science, 14(4), 18–27.
Dahl, S. (2018). Social media marketing: Theories and applications. Sage.
Duana,W., Gu, B., & Whinston, A. B. (2008). The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry. Journal of Retailing, 84(2), 233–242.
Engel, J. F., Kegerreis, R. J., & Blackwell, R. D. (1969). Word-of-mouth communication by the innova-tor. Journal of Marketing, 33(3), 15–19.
Fishbein, M. (1979). Theory of reasoned action: Some applications and implications. Nebraska Sympo-sium on Motivation, 27, 65-116.
Fornell, C., &Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(3), 39–50.
Goldsmith, R. E., & Horowitz, D. (2006). Measuring motivations for online opinion seeking. Journal of Interactive Advertising, 6(2), 2–14.
Hartline, M. D., & Jones, K. C. (1996). Employee performance cues in a hotel service environment: In-fluence on perceived service quality, value, and word-of-mouth intentions. Journal of Business Re-search, 35(3), 207–215.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., &Gremler, D. D. (2004). Electronic word-of-mouth via consumer opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52.
Huete-Alcocer, N. (2017). A Literature review of word of mouth and electronic word of mouth: impli-cations for consumer behavior. Frontiers in Psychology, 8, 1256.
Humphrey, C. (1985). Barter and economic disintegration. Man, New Series, 20(1), 48-72.
Jha, S., & Ye, C. (2016). The impact of demographic variables on perception of importance and contin-ued usage of Facebook in the US. Global Business Review, 17(1), 1-15.
Jones, R. A. (1976). The origin and development of media of exchange. Journal of Political Econo-my, 84(4, Part 1), 757-775.
Katz, E., &Lazarsfeld, P. F. (1955). Personal influence: The part played by people in the flow of mass communications. Piscataway, NJ: Transaction Publishers.
King, R. A., Racherla, P.and Bush, V. D. (2014). What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature. Journal of Interactive Marketing, 28, 167–183.
Kozinets, R. V., De Valck, K., Wojnicki, A. C., &Wilner, S. J. (2010). Networked narratives: Under-standing word-of-mouth marketing in online communities. Journal of marketing, 74(2), 71-89.
Li, X., & Hitt, L. M. (2008). Self-Selection and Information Role of Online Product Reviews. Infor-mation Systems Research, 19(4), 456-474.
Liu, Y. (2006). Word-of-Mouth for movies: Its dynamics and impact on box office revenue. Journal of Marketing, 70(3), 74-89.
López, M., & Sicilia, M. (2014). Determinants of E-WOM influence: the role of consumers' internet ex-perience. Journal of Theoretical and Applied Electronic Commerce Research, 9(1), 28-43.
Moe, W. W. & Schweidel, D. A. (2012). Online product opinions: Incidence, evaluation, and evolu-tion. Marketing Science, 31(3), 369-547.
Nelson, R. R., Todd, P. A., & Wixom, B. H. (2005). Antecedents of information and system quality: An empirical examination within the context of data warehousing. Journal of Management Infor-mation Systems, 21(4), 199–235.
Nunnally, J. C. (1978). Psychometric theory (2nd Ed.), New York: McGraw-Hill Book Company.
Oizumi, M., Albantakis, L., &Tononi, G. (2014). From the phenomenology to the mechanisms of con-sciousness: integrated information theory 3.0. PLoS Computational Biology, 10(5), e1003588.
Ooi, K. B., & Tan, G. W. H. (2016). Mobile technology acceptance model: An investigation using mo-bile users to explore smartphone credit card. Expert Systems with Applications, 59, 33-46.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual. Journal of Retailing, 64(1), 12–40.
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36.
Peng, D. X., & Lai, F. (2012). Using partial least squares in operations management research: A practi-cal guideline and summary of past research. Journal of Operations Management, 30(6), 467–480.
Phahle, N. W. (2014). Developing countries coalition evolution in the WTO: Causes and consequences, Unpublished Doctoral dissertation.
Pham, T. D. (2016). Determinants of electronic word of mouth perceived credibility: a study of cosmetic purchasing behavior, Unpublished Thesis, University of Twente.
Pires, G. D., Stanton, J., & Rita, P. (2006). The internet, consumer empowerment, and marketing strate-gies. European Journal of Marketing, 40(9/10), 936-949.
Prasad, S., Gupta, I. C., &Totala, N. K. (2017). Social media usage, electronic word of mouth and pur-chase-decision involvement. Asia-Pacific Journal of Business Administration, 9(2), 134-145.
Raju, A. G., Roy, S. and Mandal, S. (2018). Determinants of Website Usability: Empirical Evidence from Tourism Sector in India, Global Business Review, 19(6) 1640–1662.
Reichheld, F. F., & Sasser, E. (1990). Zero defections: Quality comes to services. Harvard Business Re-view, 68, 105-111.
Söderlund, M., &Rosengren, S. (2007). Receiving word-of-mouth from the service customer: An emo-tion-based effectiveness assessment. Journal of Retailing and Consumer Services, 14(2), 123-136.
Sotiriadis, M. D., & Van Zyl, C. (2013). Electronic word-of-mouth and online reviews in tourism ser-vices: the use of twitter by tourists. Electronic Commerce Research, 13(1), 103-124.
Statista (2019). Number of smartphone users in Saudi Arabia from 2015 to 2022 (in millions). Retrieved on 16 January 2019 from https://www.statista.com/statistics/494616/smartphone-users-in-saudi-arabia/
Tiago, M. T. P. M. B., &Veríssimo, J. M. C. (2014). Digital marketing and social media: Why Both-er? Business Horizons, 57(6), 703-708.
Torlak, O, Ozkara, B. Y., Tiltay, M. A., Cengiz, H. and Dulger, M. F. (2014). The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application Concerning Cell Phone Brands for Youth Consumers in Turkey. Journal of Marketing Development and Competitiveness, 8(2) 2014, 61-68.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Uchenova, V. V., &Starykh, N. V. (2002). History of advertisement. SPb.: Peter, 10.
Verhagen, T., Nauta, A., & Feldberg, J. F. M. (2013). Negative online word-of-mouth: Behavioral indi-cator or emotional release? Computers in Human Behavior, 29(4), 1430-1440.
Weinberg, B. D., Milne, G. R., Andonova, Y. G., &Hajjat, F. M. (2015). Internet of Things: Conven-ience vs. privacy and secrecy. Business Horizons, 58(6), 615-624.
Wensi, P. (2017). The Influence of Negative Online Word-of-Mouth on Consumers’ Hotel Purchase In-tention in China: Taking Trip Advisor as an Example. Unpublished thesis submitted to Turku Uni-versity of Applied Sciences.