How to cite this paper
Kazmi, A & Mehmood, Q. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan.Management Science Letters , 6(7), 499-508.
Refrences
Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press, New York, NY.
Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634-653.
Alfaro, L., Chanda, A., Kalemli-Ozcan, S., & Sayek, S. (2004). FDI and economic growth: the role of local financial markets. Journal of international economics, 64(1), 89-112.
Arndt, J. (1967). Word of Mouth Advertising: A Review of the Literature. Advertising Research Foundation. Inc., New York, NY.
Arnold, R. D. (1992). The logic of congressional action. Yale University Press.
Aydin, S., & Özer, G. (2005). The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market. European Journal of marketing, 39(7/8), 910-925.
Bambauer-Sachse, S., & Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication. Journal of Retailing and Consumer Services, 18(1), 38-45.
Belk, R. W., Bahn, K. D., & Mayer, R. N. (1982). Developmental recognition of consumption symbolism. Journal of consumer research, 9(1), 4-17.
Bennett, P. D., & Harrell, G. D. (1975). The role of confidence in understanding and predicting buyers' attitudes and purchase intentions.Journal of Consumer Research, 2(2), 110-117.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of interactive marketing, 15(3), 31-40.
Borgida, E., & Nisbett, R. E. (1977). The Differential Impact of Abstract vs. Concrete Information on Decisions1. Journal of Applied Social Psychology,7(3), 258-271.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of interactive marketing, 21(3), 2-20.
Buttle, F.A. (1998). Word of mouth: understanding and managing referral marketing. Journal of Strategic Marketing, 6, 241-254.
Chatterjee, P. (2001). Online reviews: do consumers use them?. Advances in Consumer Research, 28(1), 129-33.
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3), 345-354.
Cousins, P. D., & Menguc, B. (2006). The implications of socialization and integration in supply chain management. Journal of operations management,24(5), 604-620.
Daneshvary, R., & Schwer, R. K. (2000). The association endorsement and consumers' intention to purchase. Journal of consumer marketing, 17(3), 203-213.
Davis, A., & Khazanchi, D. (2008). An empirical study of online word of mouth as a predictor for multi‐product category e‐commerce sales.Electronic Markets, 18(2), 130-141.
Day, G. S. (1971). Attitude change, media and word of mouth. Journal of Advertising Research.
Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. Advances in consumer research, 17(1), 110-119.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 28(3), 307-319.
Duhan, D. F., Johnson, S. D., Wilcox, J. B., & Harrell, G. D. (1997). Influences on consumer use of word-of-mouth recommendation sources.Journal of the Academy of Marketing Science, 25(4), 283-295.
File, K. M., & Prince, R. A. (1992). Positive word-of-mouth: customer satisfaction and buyer behavior. International Journal of Bank Marketing, 10(1), 25-29.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Philosophy and Rhetoric, 10(2), 130-132.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of consumer research, 17(4), 454-462.
Jensen, M. C., & Murphy, K. J. (1990). Performance pay and top-management incentives. Journal of political economy, 98(2), 225-264.
Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Lau, G. T., & Ng, S. (2001). Individual and situational factors influencing negative word‐of‐mouth behavior. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 18(3), 163-178.
Lewis, R.C., & Chambers, R.E. (2000). Marketing Leadership in Hospitality, Foundations and Practices, Vol. III, Wiley, New York, NY.
Lin, S. J., Huang, L. M., Shih, M. L., & You, H. J. (2011). Online word-of-mouth analysis of customer satisfaction with the cultural and creative industries in Taiwan-an example of creativity living industry. International Journal of Advancements in Computing Technology, 3(6), 242-251.
Martenson, R. (2007). Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands. International Journal of Retail & Distribution Management, 35(7), 544-555.
Newman, J. W. (1957). Motivation research and marketing management.
Runyon, K. E., & Stewart, D. W. (1987). Consumer behavior and the practice of marketing. Merrill Pub. Co.
Reynolds, T. J., & Gutman, J. (1984). Advertising is image management. Journal of Advertising Research, 24(1), 27-37.
Sen, S., & Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the web. Journal of Interactive Marketing, 21(4), 76-94.
Sweeney, J. C., Soutar, G. N., &Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42(3/4), 344-364.
Sweeney, R. (2006). Millennial behaviors and demographics. Newark: New Jersey Institute of Technology, 12(3), 10.
Van der Heijden, H., Verhagen, T., & Creemers, M. (2003). Understanding online purchase intentions: contributions from technology and trust perspectives. European Journal of Information Systems, 12(1), 41-48.
Webster, F.E., & Keller, K.L. (2004). A roadmap for branding in industrial markets. Brand Management, 11(5), 388-402.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.
Yoon, S. J. (2012). A social network approach to the influences of shopping experiences on e-wom. Journal of Electronic Commerce Research, 13(3), 213-223.
Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on sales: the moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133-48.
Adjei, M. T., Noble, S. M., & Noble, C. H. (2010). The influence of C2C communications in online brand communities on customer purchase behavior. Journal of the Academy of Marketing Science, 38(5), 634-653.
Alfaro, L., Chanda, A., Kalemli-Ozcan, S., & Sayek, S. (2004). FDI and economic growth: the role of local financial markets. Journal of international economics, 64(1), 89-112.
Arndt, J. (1967). Word of Mouth Advertising: A Review of the Literature. Advertising Research Foundation. Inc., New York, NY.
Arnold, R. D. (1992). The logic of congressional action. Yale University Press.
Aydin, S., & Özer, G. (2005). The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market. European Journal of marketing, 39(7/8), 910-925.
Bambauer-Sachse, S., & Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication. Journal of Retailing and Consumer Services, 18(1), 38-45.
Belk, R. W., Bahn, K. D., & Mayer, R. N. (1982). Developmental recognition of consumption symbolism. Journal of consumer research, 9(1), 4-17.
Bennett, P. D., & Harrell, G. D. (1975). The role of confidence in understanding and predicting buyers' attitudes and purchase intentions.Journal of Consumer Research, 2(2), 110-117.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of interactive marketing, 15(3), 31-40.
Borgida, E., & Nisbett, R. E. (1977). The Differential Impact of Abstract vs. Concrete Information on Decisions1. Journal of Applied Social Psychology,7(3), 258-271.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of interactive marketing, 21(3), 2-20.
Buttle, F.A. (1998). Word of mouth: understanding and managing referral marketing. Journal of Strategic Marketing, 6, 241-254.
Chatterjee, P. (2001). Online reviews: do consumers use them?. Advances in Consumer Research, 28(1), 129-33.
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3), 345-354.
Cousins, P. D., & Menguc, B. (2006). The implications of socialization and integration in supply chain management. Journal of operations management,24(5), 604-620.
Daneshvary, R., & Schwer, R. K. (2000). The association endorsement and consumers' intention to purchase. Journal of consumer marketing, 17(3), 203-213.
Davis, A., & Khazanchi, D. (2008). An empirical study of online word of mouth as a predictor for multi‐product category e‐commerce sales.Electronic Markets, 18(2), 130-141.
Day, G. S. (1971). Attitude change, media and word of mouth. Journal of Advertising Research.
Dobni, D., & Zinkhan, G. M. (1990). In search of brand image: A foundation analysis. Advances in consumer research, 17(1), 110-119.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 28(3), 307-319.
Duhan, D. F., Johnson, S. D., Wilcox, J. B., & Harrell, G. D. (1997). Influences on consumer use of word-of-mouth recommendation sources.Journal of the Academy of Marketing Science, 25(4), 283-295.
File, K. M., & Prince, R. A. (1992). Positive word-of-mouth: customer satisfaction and buyer behavior. International Journal of Bank Marketing, 10(1), 25-29.
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Philosophy and Rhetoric, 10(2), 130-132.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective. Journal of consumer research, 17(4), 454-462.
Jensen, M. C., & Murphy, K. J. (1990). Performance pay and top-management incentives. Journal of political economy, 98(2), 225-264.
Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Lau, G. T., & Ng, S. (2001). Individual and situational factors influencing negative word‐of‐mouth behavior. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 18(3), 163-178.
Lewis, R.C., & Chambers, R.E. (2000). Marketing Leadership in Hospitality, Foundations and Practices, Vol. III, Wiley, New York, NY.
Lin, S. J., Huang, L. M., Shih, M. L., & You, H. J. (2011). Online word-of-mouth analysis of customer satisfaction with the cultural and creative industries in Taiwan-an example of creativity living industry. International Journal of Advancements in Computing Technology, 3(6), 242-251.
Martenson, R. (2007). Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands. International Journal of Retail & Distribution Management, 35(7), 544-555.
Newman, J. W. (1957). Motivation research and marketing management.
Runyon, K. E., & Stewart, D. W. (1987). Consumer behavior and the practice of marketing. Merrill Pub. Co.
Reynolds, T. J., & Gutman, J. (1984). Advertising is image management. Journal of Advertising Research, 24(1), 27-37.
Sen, S., & Lerman, D. (2007). Why are you telling me this? An examination into negative consumer reviews on the web. Journal of Interactive Marketing, 21(4), 76-94.
Sweeney, J. C., Soutar, G. N., &Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42(3/4), 344-364.
Sweeney, R. (2006). Millennial behaviors and demographics. Newark: New Jersey Institute of Technology, 12(3), 10.
Van der Heijden, H., Verhagen, T., & Creemers, M. (2003). Understanding online purchase intentions: contributions from technology and trust perspectives. European Journal of Information Systems, 12(1), 41-48.
Webster, F.E., & Keller, K.L. (2004). A roadmap for branding in industrial markets. Brand Management, 11(5), 388-402.
Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.
Yoon, S. J. (2012). A social network approach to the influences of shopping experiences on e-wom. Journal of Electronic Commerce Research, 13(3), 213-223.
Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on sales: the moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133-48.