Slow fashion is a new movement in the textile industry, where slow production mode and more ethical business processes are highly considered. This movement is an alternative to buying fast fashion productsto achieve a sustainable pattern. The theory of planned behavior also includes attitudes, subjective norms, and perceived behavior control, which are commonly used to analyze the patterns of green attitudinal variables through other additional principles, namelythe willingness to pay a premium, consumer effectiveness, and environmental knowledge. Therefore, this study analyzed factors influencing purchase intention of slow-fashion products. In this analysis, a randomized questionnaire was implemented and distributed to 140 Generation Z people in West Java Province, Indonesia. Structural equation modelingwas also used to test the fit model and path analysis of attitudes mediating green products knowledge on the intensity of buying slow-fashion products. The results showed that the three main variables of TPB and other influential/significant expanding principles were observed, except consumers' perceived effectiveness did not affect purchase intention. The limitations also prioritized the need for more experimental loci capable of being developed at different points. Moreover, the results obtained were beneficial for both academic and managerial purposes. This proved that green product purchasing behavior analysis needs to be academically improved, specifically for slow-fashion in developing countries. Managerial suggestions also increased green knowledge of fashion products through descriptive analysis. These suggestions enhanced consumers' understanding of the effective reduction of textile waste by purchasing fashion products.

The purpose of this study was to determine the role of subjective norms as a mediation between the relationship opportunity to donate and agreeableness personality on intention to donate. This research includes a quantitative approach with a survey method distributed to 400 participants of BPJAMSOSTEK East Java Province using a Likert scale. Data analysis using SEM using WarpPLS 6.0 software. The results of this study state that subjective norms can be a link between the opportunity to donate and in accordance with the intention to donate. This can increase the intention to donate for BPJAMSOSTEK participants. The increased intention to donate owned by participants will increase participants who donate.

Despite the numerous advantages that different mobile payments can provide, their acceptance, and adoption rates are still relatively low. This study aims at investigating mobile payments and demonstrates how drivers and barriers that influence behavioral intentions to use mobile payments interact and support one another by combining the theory of planned behavior (TPB) and the innovation resistance theory (IRT). A self-administered online survey was employed to gather data from 341 users of mobile payments in the State of Kuwait. To test the proposed model and its hypotheses, responses were analyzed using a partial least square structural equation modeling approach (PLS-SEM). The results show that usage, value, risk, and tradition resistance-related factors are significant barriers towards behavioral intentions to use mobile payments, while the image barrier is insignificant. The findings also affirmed that perceived behavioral control and attitudes motivate and influence consumers’ behavioral intentions; however, the subjective norm was non-significant. The study’s findings have significant implications for scholars, mobile payments’ service providers, marketers, policymakers, and banks.

This study aims to examine the supply chain management perspective of subjective norms, attitude, perceived behavioral control, and intention on e-waste recycling behavior, and the mediating role of intention in the relationship between the factors of extended theory of planned behavior and e-waste recycling behavior. The research sample was students at some universities in Jakarta, Indonesia with data collected through an online questionnaire. The results of the analysis show that subjective norms, attitudes, perceived behavioral control, and intentions have significant effects on e-waste recycling behavior. In addition, intention can mediate the relationship between attitude and perceived behavioral control on e-waste recycling behavior. The implication highlighted the importance of the role of subjective norms, attitude, perceived behavioral control, and intention in influencing one's e-waste recycling behavior. Therefore, public awareness can pay attention to the factors of extended theory of planned behavior in helping to increase the awareness of e-waste recycling. From a theoretical point of view, the findings show that the Theory of Planned Behavior is a useful theoretical framework for understanding the behavior of e-waste recycling. Practically speaking, significant findings about the role of subjective norms, attitudes, perceived behavioral controls, and intentions in influencing e-waste recycling behavior can inform policies and programs aimed at promoting more responsible e-waste management.

The main objective was to examine the impact of social norms, habits, and perceived behavioral control towards intention and its impact on energy-saving behavior. Also, the direct effects of habits and perceived behavioral control were examined towards energy-saving behavior. The target population was based on citizens of Saudi Arabia while the data collection was conducted using a quantitative approach. The purposive sampling was used, and data was analyzed using PLS-SEM using SmartPLS 3.2.8. The results show that habits had insignificant impact on energy-saving behavior. The habits had a significant impact on intention. The intention had an impact on energy-saving behavior. The perceived behavioral control had an impact on intention. The social norms had an impact on intention. We recommend that people should enhance their perceived behavioral control by believing on their attitude and feelings towards developing positive intentions that further leads towards energy saving behavior.

The purpose of this study is to investigate the importance of factors that influence entrepreneurial intention among tourism undergraduate students in Vietnam. A research framework based on Theory of Planned Behavior (TPB) was proposed to understand the relationship between the TPB factors and entrepreneurial intention. Additionally, the relationship between entrepreneurship education and entrepreneurial intention was also investigated. A questionnaire was administered to a sample of 388 tourism undergraduate students at different universities across Vietnam. The partial least squares structural equation modeling (PLS-SEM) method was utilized to test the hypotheses of this research. The study findings show that subjective norms (SN), attitude toward entrepreneurship (AE), perceived behavioral control (PBC) and entrepreneurship education (EE) had direct effects on entrepreneurial intention (EI); however, perceived behavioral control had the strongest influence on entrepreneurial intention. The findings provide educators with insights into how to promote entrepreneurship activities among tourism undergraduate students in Vietnam through educational programs and training.

Word of mouth (WOM) is the oldest, yet still a very common form of marketing. Over the years, it has undergone under significant transformation as a result of the changing business strategies and rapid improvement in technology. Today, WOM has gained traction as a very effective and economic form of advertisement. With the increase in the use of internet technology and use of social media for marketing, online word of mouth (OWoM) is significantly changing the sphere. Today, many marketers prefer to use OWoM through platforms like Facebook, Twitter, and Instagram for marketing their products. However, consumer’s behaviors and attitudes are found to strongly influence OWoM. Using the Theory of Planned Behavior, the study explored the factors that predict the use of the OWoM marketing among youths in the Kingdom of Saudi Arabia. Data were collected from 440 samples using structured questionnaires and analyzed using PLS-SEM. The results have succeeded in showing the complex relationship between attitude, behavioral control and subjective norms; the underlying beliefs, and the intention towards the OWoM.

The purpose of this research is to measure the effect of perceived behavior on purchasing behavior of halal food among consumers in Tangerang which is mediated by purchase intention and moderated by halal awareness. Data collection through online questionnaires was carried out by snowball sampling and the results of questionnaires were returned and valid as many as 300 respondents. Data processing using SEM method with SmartPLS 3.0 software. The results of this study indicate that attitudes, subjective norms and perceptions of behavior control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on the purchasing behavior of working consumers, and halal awareness moderates the effect of purchase intention on purchasing behavior.

This study aimed to measure the effect of attitude, subjective norm and perceived behavioral control on purchase behavior of consumers in Tangerang which are mediated by purchase intention and moderated by halal awareness. Data collection was done by simple random sampling to the 510 population of working consumers. The returned and valid questionnaire results were 311 samples. Data processing was used in the SEM method with SmartPLS 3.0 software. The results of this study concluded that attitude, subjective norm and perceived behavioral control have a significant effect on purchase intention. Meanwhile, purchase intention has a significant effect on working student purchase behavior, and halal awareness moderated effect of purchase intention on purchase behavior.

The purpose of this study is to examine the influences of self-identity, subjective norm and attitude on the intention to purchase luxury fashion goods. It also demonstrates how purchase intention influences on customers' intention to pay premium prices for luxury fashion goods. A theoretical model is established and assessed in this study on a sample of luxury fashion consumers in Malaysia. By means of a self-structured questionnaire, 240 valid submissions are included for data analysis with the Smart-PLS software 3.2.0. The results support all hypotheses on the correlation of self-identity, subjective norm and attitude with purchase intention and price premium, except the correlation between self-identity and purchase intention. This is the first research paper investigating self-identity as an antecedent of purchase intention, and price premium as a consequence of purchase intention. It also justifies the behavior of luxury fashion consumers with regards to luxury fashion products. Findings from this study may help marketers develop effective strategies which would yield them a competitive advantage within the luxury fashion market.