How to cite this paper
Siavoshani, E., Dehghanan, H & Bakhshandeh, G. (2014). A study on the effects of service quality on brand personality: Evidence from Hotel industry.Management Science Letters , 4(7), 1547-1550.
Refrences
Aaker, J., & Fournier, S. (1995). A brand as a character, a partner and a person: three perspectives on the question of brand personality. Advances in Consumer Research, 22, 391-391.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing research, 34(3), 347-356.
Aaker, J. L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of personality and social psychology, 81(3), 492-508.
Arasli, H., Mehtap-Smadi, S., & Katircioglu, S. T. (2005). Customer service quality in the Greek Cypriot banking industry. Managing Service Quality, 15(1), 41-56.
Bosnjak, M., Bochmann, V., & Hufschmidt, T. (2007). Dimensions of brand personality attributions: A person-centric approach in the German cultural context. Social Behavior and Personality: an international journal, 35(3), 303-316.
Karoubi, M. (2014). Investigating brand personality of state-owned and private airlines: Maham Versus Iran Air. Management Science Letters, 4(6), 1245-1254.
Matzler, K., Bidmon, S., & Krauter, S. G. (2006). Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience. Journal of Product & Brand Management, 15 (7), 427-434.
Muhammadian, M., Farahmand, S., & Yousefi Dastjerdi, M. (2009). Evaluating the position of Toshiba brand personality in comparison with four similar global brands in Iran’s market using Aaker’s five-dimension model. Journal of Marketing Management, 2(4), 129-144.
Hussey, M., & Duncombe, N. (1999). Projecting the right image: using projective techniques to measure brand image. Qualitative Market Research: An International Journal, 2(1), 22-30.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual. Journal of retailing, 64(1), 12-37.
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). ES-QUAL a multiple-item scale for assessing electronic service quality. Journal of service research, 7(3), 213-233.
Plummer, J. T. (1985). How personality makes a difference. Journal of Advertising Research, 24(6), 27-31.
Venable, B. T., Rose, G. M., Bush, V. D., & Gilbert, F. W. (2005). The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science, 33 (3), 295-312.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing research, 34(3), 347-356.
Aaker, J. L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of personality and social psychology, 81(3), 492-508.
Arasli, H., Mehtap-Smadi, S., & Katircioglu, S. T. (2005). Customer service quality in the Greek Cypriot banking industry. Managing Service Quality, 15(1), 41-56.
Bosnjak, M., Bochmann, V., & Hufschmidt, T. (2007). Dimensions of brand personality attributions: A person-centric approach in the German cultural context. Social Behavior and Personality: an international journal, 35(3), 303-316.
Karoubi, M. (2014). Investigating brand personality of state-owned and private airlines: Maham Versus Iran Air. Management Science Letters, 4(6), 1245-1254.
Matzler, K., Bidmon, S., & Krauter, S. G. (2006). Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience. Journal of Product & Brand Management, 15 (7), 427-434.
Muhammadian, M., Farahmand, S., & Yousefi Dastjerdi, M. (2009). Evaluating the position of Toshiba brand personality in comparison with four similar global brands in Iran’s market using Aaker’s five-dimension model. Journal of Marketing Management, 2(4), 129-144.
Hussey, M., & Duncombe, N. (1999). Projecting the right image: using projective techniques to measure brand image. Qualitative Market Research: An International Journal, 2(1), 22-30.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual. Journal of retailing, 64(1), 12-37.
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). ES-QUAL a multiple-item scale for assessing electronic service quality. Journal of service research, 7(3), 213-233.
Plummer, J. T. (1985). How personality makes a difference. Journal of Advertising Research, 24(6), 27-31.
Venable, B. T., Rose, G. M., Bush, V. D., & Gilbert, F. W. (2005). The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science, 33 (3), 295-312.