How to cite this paper
Karoubi, M & Noghan, S. (2014). Investigating brand personality of state-owned and private airlines: Maham Versus Iran Air.Management Science Letters , 4(6), 1245-1254.
Refrences
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34 (3), 347.
Ang, S. H. & Lim, E. A. (2006). The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes. Journal of Advertising, 35(2), 39-53.
Asperin, A. E. (2007). Exploring Brand Personality Congruence. Kansas: UMI.
Austin, J. R., Siguaw, J. A., & Mattila, A. S. (2003). A re-examination of the generalizability of the Aaker brand personality measurement framework. Journal of Strategic Marketing,11 (2), 77-92.
Biel, A. (1993). Converting Image into Equity. In D. A. Aaker, & A. Biel, Brand Equity and Advertising: Advertising & apos; s Role in Building Strong Brands (Advertising and Consumer Psychology) (pp. 67-83). New Jersy: Lawrence Erlbaum Associates.
Bosnjak, V., Bochmann, M., & Hufschmidt, T. (2007). Dimensions of brand personality attributions: A person-centric approach in the German cultural context. Social Behavior and Personality, 35 (3), 303-316.
Davies, G., Chun, R., da Silva, R. V., & Roper, S. (2001). The personification metaphor as a measurement approach for corporate reputation. Corporate Reputation Review, 4 (1), 113-127.
Dohee Kim, V. M. (2011). The effects of customers’ perceptions of brand personality in casual theme restaurants. International Journal of Hospitality Management, 30 (2), 448-458.
Fennis, B. M., & Pruyn, A. T. (2007). You are what you wear: Brand personality influences on consumer impression formation. Journal of Business Research, 60 (6), 634-639.
Fournier, S. (1994). A consumer-brand relationship framework for strategic brand management. Doctoral Dissertation , University of Florida.
Gopal, R. (2006). Brand excellence: measuring the impact of advertising and brand personality on buying decisions. Emerald Group Publishing Limited, 10 (3), 56-65.
Guthrie, M., Kim, H.-S., & Jung, J. (2008). The effects of facial image and cosmetic usage on perception of brand personality. Journal of Fashion Marketing and Management Decision, 12 (2), 164-181.
J?reskog, K. G., & S?rbom, D. (1993). LISREL 8: Structural equation modeling with the SIMPLIS command language. Scientific Software International.
Kotler, P. (2002). Marketing Management, Millenium Edition. Boston: Pearson Custom Publishing.
Lovelock, C. H., & Wright, L. (1999). Principles of Service Marketing and Management. New Jersey: Prentice Hall.
Matzler, K., Bidmon, S., & Krauter, S. G. (2006). Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience. Journal of Product & Brand Management, 15 (7), 427-434.
Motameni, A., Moradi, H., & Hemmati, A. (2011). The effect of brand personality on costumers’ loyalty. Journal of Business Management Vision, 4, 89-105.
Muhammadian, M., Farahmand, S., & Yousefi Dastjerdi, M. (2009). Evaluating the position of Toshiba brand personality in comparison with four similar global brands in Iran’s market using Aaker’s five-dimension model. Journal of Marketing Management, 2(4), 129-144.
Naresh, G. (2012). Do brand personalities make a difference to consumers?.Procedia-Social and Behavioral Sciences, 37, 31-37.
Ranjbar, S. (2010). Application of brand personality scale in automobile industry- the study of Samand & apos; s brand personality dimensions. Lulea university of Technology , Master Thesis.
Rojas-Mendez, J. I., Erenchun-Podlech, I., & Silva-Olave, E. (2004). The Ford brand personality in Chile. Corporate Reputation Review, 7 (3), 232-251.
Sirgy, J. (1982). Self-concept in consumer behavior. Journal of Consumer Research, 9 (3), 287-300.
Supphellen, M., & Gronhaug, K. (2003). Building foreign brand personalities in Russia: the moderating effect of ethnocentrism. International Journal of Advertising, 22 (2), 203-226.
Venable, B. T., Rose, G. M., Bush, V. D., & Gilbert, F. W. (2005). The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science, 33 (3), 295-312.
Ang, S. H. & Lim, E. A. (2006). The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes. Journal of Advertising, 35(2), 39-53.
Asperin, A. E. (2007). Exploring Brand Personality Congruence. Kansas: UMI.
Austin, J. R., Siguaw, J. A., & Mattila, A. S. (2003). A re-examination of the generalizability of the Aaker brand personality measurement framework. Journal of Strategic Marketing,11 (2), 77-92.
Biel, A. (1993). Converting Image into Equity. In D. A. Aaker, & A. Biel, Brand Equity and Advertising: Advertising & apos; s Role in Building Strong Brands (Advertising and Consumer Psychology) (pp. 67-83). New Jersy: Lawrence Erlbaum Associates.
Bosnjak, V., Bochmann, M., & Hufschmidt, T. (2007). Dimensions of brand personality attributions: A person-centric approach in the German cultural context. Social Behavior and Personality, 35 (3), 303-316.
Davies, G., Chun, R., da Silva, R. V., & Roper, S. (2001). The personification metaphor as a measurement approach for corporate reputation. Corporate Reputation Review, 4 (1), 113-127.
Dohee Kim, V. M. (2011). The effects of customers’ perceptions of brand personality in casual theme restaurants. International Journal of Hospitality Management, 30 (2), 448-458.
Fennis, B. M., & Pruyn, A. T. (2007). You are what you wear: Brand personality influences on consumer impression formation. Journal of Business Research, 60 (6), 634-639.
Fournier, S. (1994). A consumer-brand relationship framework for strategic brand management. Doctoral Dissertation , University of Florida.
Gopal, R. (2006). Brand excellence: measuring the impact of advertising and brand personality on buying decisions. Emerald Group Publishing Limited, 10 (3), 56-65.
Guthrie, M., Kim, H.-S., & Jung, J. (2008). The effects of facial image and cosmetic usage on perception of brand personality. Journal of Fashion Marketing and Management Decision, 12 (2), 164-181.
J?reskog, K. G., & S?rbom, D. (1993). LISREL 8: Structural equation modeling with the SIMPLIS command language. Scientific Software International.
Kotler, P. (2002). Marketing Management, Millenium Edition. Boston: Pearson Custom Publishing.
Lovelock, C. H., & Wright, L. (1999). Principles of Service Marketing and Management. New Jersey: Prentice Hall.
Matzler, K., Bidmon, S., & Krauter, S. G. (2006). Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience. Journal of Product & Brand Management, 15 (7), 427-434.
Motameni, A., Moradi, H., & Hemmati, A. (2011). The effect of brand personality on costumers’ loyalty. Journal of Business Management Vision, 4, 89-105.
Muhammadian, M., Farahmand, S., & Yousefi Dastjerdi, M. (2009). Evaluating the position of Toshiba brand personality in comparison with four similar global brands in Iran’s market using Aaker’s five-dimension model. Journal of Marketing Management, 2(4), 129-144.
Naresh, G. (2012). Do brand personalities make a difference to consumers?.Procedia-Social and Behavioral Sciences, 37, 31-37.
Ranjbar, S. (2010). Application of brand personality scale in automobile industry- the study of Samand & apos; s brand personality dimensions. Lulea university of Technology , Master Thesis.
Rojas-Mendez, J. I., Erenchun-Podlech, I., & Silva-Olave, E. (2004). The Ford brand personality in Chile. Corporate Reputation Review, 7 (3), 232-251.
Sirgy, J. (1982). Self-concept in consumer behavior. Journal of Consumer Research, 9 (3), 287-300.
Supphellen, M., & Gronhaug, K. (2003). Building foreign brand personalities in Russia: the moderating effect of ethnocentrism. International Journal of Advertising, 22 (2), 203-226.
Venable, B. T., Rose, G. M., Bush, V. D., & Gilbert, F. W. (2005). The role of brand personality in charitable giving: An assessment and validation. Journal of the Academy of Marketing Science, 33 (3), 295-312.