How to cite this paper
Haghighi, M & Hagh, M. (2014). An investigation on important factors influencing consumer purchase: A case study of food products.Management Science Letters , 4(1), 57-62.
Refrences
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Aaker, D. A. (2011). Building strong brands. SimonandSchuster. com.
Aaker, D. A., & Joachimsthaler, E. (2009). Brand leadership: Building assets in an information economy. SimonandSchuster. com.
Aaker, J. L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of personality and social psychology, 81(3), 492-508.
Akbar, M. M., & Parvez, N. (2009). Impact of service quality, trust, and customer satisfaction on customers loyalty. ABAC Journal, 29(1), 24-38.
Arora, R., & Stoner, C. (2009). A mixed method approach to understanding brand personality. Journal of Product & Brand Management, 18(4), 272-283.
Azoulay, A., & Kapferer, J. N. (2003). Do brand personality scales really measure brand personality?. The Journal of Brand Management, 11(2), 143-155.
Back, K. J., & Parks, S. C. (2003). A brand loyalty model involving cognitive, affective, and conative brand loyalty and customer satisfaction. Journal of Hospitality & Tourism Research, 27(4), 419-435.
Back, K. J. (2005). The effects of image congruence on customers’ brand loyalty in the upper middle-class hotel industry. Journal of Hospitality & Tourism Research, 29(4), 448-467.
Bailey, R., & Ball, S. (2006). An exploration of the meanings of hotel brand equity. The Service Industries Journal, 26(1), 15-38.
Bandyopadhyay, S., & Martell, M. (2007). Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study. Journal of Retailing and Consumer Services, 14(1), 35-44.
Beverland, M. B., & Farrelly, F. J. (2010). The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of Consumer Research, 36(5), 838-856.
Buil, I., de Chernatony, L., & Mart?nez, E. (2011). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Dekhili, S., & d’Hauteville, F. (2009). Effect of the region of origin on the perceived quality of olive oil: An experimental approach using a control group. Food Quality and Preference, 20(7), 525-532.
Eertmans, A., Victoir, A., Notelaers, G., Vansant, G., & Van den Bergh, O. (2006). The food choice questionnaire: Factorial invariant over western urban populations?. Food quality and preference, 17(5), 344-352.
Fotopoulos, C., Krystallis, A., Vassallo, M., & Pagiaslis, A. (2009). Food Choice Questionnaire (FCQ) revisited. Suggestions for the development of an enhanced general food motivation model. Appetite, 52(1), 199-208.
Juan Beristain, J., & Zorrilla, P. (2011). The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets. Journal of Retailing and Consumer Services, 18(6), 562-574.
Piggford, T., Raciti, M., Harker, D., & Harker, M. (2008). Young adults & apos; food motives: an Australian social marketing perspective. Young Consumers: Insight and Ideas for Responsible Marketers, 9(1), 17-28.
Prescott, J., Young, O., O & apos; Neill, L., Yau, N. J. N., & Stevens, R. (2002). Motives for food choice: a comparison of consumers from Japan, Taiwan, Malaysia and New Zealand. Food quality and preference, 13(7), 489-495.
Aaker, D. A. (2011). Building strong brands. SimonandSchuster. com.
Aaker, D. A., & Joachimsthaler, E. (2009). Brand leadership: Building assets in an information economy. SimonandSchuster. com.
Aaker, J. L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of personality and social psychology, 81(3), 492-508.
Akbar, M. M., & Parvez, N. (2009). Impact of service quality, trust, and customer satisfaction on customers loyalty. ABAC Journal, 29(1), 24-38.
Arora, R., & Stoner, C. (2009). A mixed method approach to understanding brand personality. Journal of Product & Brand Management, 18(4), 272-283.
Azoulay, A., & Kapferer, J. N. (2003). Do brand personality scales really measure brand personality?. The Journal of Brand Management, 11(2), 143-155.
Back, K. J., & Parks, S. C. (2003). A brand loyalty model involving cognitive, affective, and conative brand loyalty and customer satisfaction. Journal of Hospitality & Tourism Research, 27(4), 419-435.
Back, K. J. (2005). The effects of image congruence on customers’ brand loyalty in the upper middle-class hotel industry. Journal of Hospitality & Tourism Research, 29(4), 448-467.
Bailey, R., & Ball, S. (2006). An exploration of the meanings of hotel brand equity. The Service Industries Journal, 26(1), 15-38.
Bandyopadhyay, S., & Martell, M. (2007). Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study. Journal of Retailing and Consumer Services, 14(1), 35-44.
Beverland, M. B., & Farrelly, F. J. (2010). The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of Consumer Research, 36(5), 838-856.
Buil, I., de Chernatony, L., & Mart?nez, E. (2011). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Dekhili, S., & d’Hauteville, F. (2009). Effect of the region of origin on the perceived quality of olive oil: An experimental approach using a control group. Food Quality and Preference, 20(7), 525-532.
Eertmans, A., Victoir, A., Notelaers, G., Vansant, G., & Van den Bergh, O. (2006). The food choice questionnaire: Factorial invariant over western urban populations?. Food quality and preference, 17(5), 344-352.
Fotopoulos, C., Krystallis, A., Vassallo, M., & Pagiaslis, A. (2009). Food Choice Questionnaire (FCQ) revisited. Suggestions for the development of an enhanced general food motivation model. Appetite, 52(1), 199-208.
Juan Beristain, J., & Zorrilla, P. (2011). The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets. Journal of Retailing and Consumer Services, 18(6), 562-574.
Piggford, T., Raciti, M., Harker, D., & Harker, M. (2008). Young adults & apos; food motives: an Australian social marketing perspective. Young Consumers: Insight and Ideas for Responsible Marketers, 9(1), 17-28.
Prescott, J., Young, O., O & apos; Neill, L., Yau, N. J. N., & Stevens, R. (2002). Motives for food choice: a comparison of consumers from Japan, Taiwan, Malaysia and New Zealand. Food quality and preference, 13(7), 489-495.