How to cite this paper
Moayyed, F., Dehyadegari, S & Bakhshizadeh, A. (2012). The role of advertising through social networks to promote brand equity.Management Science Letters , 2(6), 1907-1901.
Refrences
Aaker, D. A. (1991). Managing Brand Equity. New York: Macmillan, Free Press.
Aaker, D.A. (1996). Building Strong Brands. The Free Press, New York, NY, 35-71.
Aker, D.A. & Joachimsthaler, E. (2000). Brand Leadership. The Free Press, New York, NY.
Anand, P., Holbrook, M.B. & Stephens, D. (1988). The formation of affective judgments: The cognitive affective model versus the independence hypothesis. Journal of Consumer Research, 15, 386-391.
Buil, I., Chernatony, L.D., & Martinez, E. (2008). A cross-national validation of the consumer-based brand equity scale. Journal of Product & Brand Management, 17(6), 384-392.
Chaudhuri, A. & Holbrook, B. M. (2001). The chain of effects from brand trust and brand affects to brand performance: The role of brand loyalty. Journal of Marketing, 65, 81-93.
Chapman, T. (2008). Social Network Marketing, Engagement Marketing and Brands, London Press, 13-14.
Fournier, S., & Mick Glen, D. (1999). Rediscounting satisfaction. Journal of Marketing, 63, 5-23.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
Keller, K. L. (2008). Strategic Brand Management-Building, Measurig, and Managing Brand Equity, 3rd ed., United States: PEARSON - Prentice Hall.
Keller, K. L. (2001). Building Customer-Based Brand Equity. Marketing Management, 10(2), 14-19.
Keller, K. L. (2003). Understanding brands, branding and brand equity. Interactive Marketing, 5(1), 7-20.
Keller, K. L. (2003). Strategic Brand Management: Building, Measuring and Managing Brand Equity, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Konecnik , M., & Gartner , W.C. (2007). Customer – based brand equity for a destination. Annals of Tourism Research, 34(2), 400-421 .
Morrison, S., & Crane, G. F. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14, 410-421.
Parker, T. B. (2005). This brand & apos; s for me: Brand personality and user imagery based self-Congruity. Published Doctoral Dissertation, University of Florida.
Sahin, A., Zehir, C., & Kitapaci, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty: An empirical research on global brands. Procedia Social and Behavioral Sciences, 24, 1288–1301.
Swamynathan, G., Wilson, C., Boe, B., Almeroth, K., & Zhao, B.Y. (2008). Do Social Networks Improve E-Commerce? A Study on Social Marketplaces, Department of Computer Science, UC Santa Barbara, CA 93106.
Yoo, B., Donthu, N. & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
Wasserman, S., & Katherine, F. (1994). Social Network Analysis: Methods and Applications. Cambridge University Press.
William F. A. (2005). Contemporary Advertising and Promotion. McGraw-Hill Publication, USA.
Aaker, D.A. (1996). Building Strong Brands. The Free Press, New York, NY, 35-71.
Aker, D.A. & Joachimsthaler, E. (2000). Brand Leadership. The Free Press, New York, NY.
Anand, P., Holbrook, M.B. & Stephens, D. (1988). The formation of affective judgments: The cognitive affective model versus the independence hypothesis. Journal of Consumer Research, 15, 386-391.
Buil, I., Chernatony, L.D., & Martinez, E. (2008). A cross-national validation of the consumer-based brand equity scale. Journal of Product & Brand Management, 17(6), 384-392.
Chaudhuri, A. & Holbrook, B. M. (2001). The chain of effects from brand trust and brand affects to brand performance: The role of brand loyalty. Journal of Marketing, 65, 81-93.
Chapman, T. (2008). Social Network Marketing, Engagement Marketing and Brands, London Press, 13-14.
Fournier, S., & Mick Glen, D. (1999). Rediscounting satisfaction. Journal of Marketing, 63, 5-23.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.
Keller, K. L. (2008). Strategic Brand Management-Building, Measurig, and Managing Brand Equity, 3rd ed., United States: PEARSON - Prentice Hall.
Keller, K. L. (2001). Building Customer-Based Brand Equity. Marketing Management, 10(2), 14-19.
Keller, K. L. (2003). Understanding brands, branding and brand equity. Interactive Marketing, 5(1), 7-20.
Keller, K. L. (2003). Strategic Brand Management: Building, Measuring and Managing Brand Equity, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ.
Konecnik , M., & Gartner , W.C. (2007). Customer – based brand equity for a destination. Annals of Tourism Research, 34(2), 400-421 .
Morrison, S., & Crane, G. F. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14, 410-421.
Parker, T. B. (2005). This brand & apos; s for me: Brand personality and user imagery based self-Congruity. Published Doctoral Dissertation, University of Florida.
Sahin, A., Zehir, C., & Kitapaci, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty: An empirical research on global brands. Procedia Social and Behavioral Sciences, 24, 1288–1301.
Swamynathan, G., Wilson, C., Boe, B., Almeroth, K., & Zhao, B.Y. (2008). Do Social Networks Improve E-Commerce? A Study on Social Marketplaces, Department of Computer Science, UC Santa Barbara, CA 93106.
Yoo, B., Donthu, N. & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
Wasserman, S., & Katherine, F. (1994). Social Network Analysis: Methods and Applications. Cambridge University Press.
William F. A. (2005). Contemporary Advertising and Promotion. McGraw-Hill Publication, USA.