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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 4 Issue 6 pp. 1201-1210 , 2014

Factors influencing social shopping behavior of fashion in Tehran apparel market Pages 1201-1210 Right click to download the paper Download PDF

Authors: Mohammad Rahim Esfidani, Mohsen Nazari, Maryam Karimi Davijani

Keywords: Fashion Clothing Involvement, Materialism, Obsessed with fashion apparel, Social shopping behavior of fashion

Abstract: Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers’ pleasure and satisfaction from purchasing intention, which in long-term helps sales improvement. This study has taken place in city of Tehran, Iran in order to assess the social purchase behavior of consumers and drivers in the field of fashion garments. Data analysis was performed using partial least squares. Research findings indicate a significant positive relationship between obsessed with fashion garments and the five dimensions of social shopping behavior. On the other hand, there is a positive and meaningful relationship between materialism and the need for uniqueness by consumers’ involvement toward fashion apparel.

How to cite this paper
Esfidani, M., Nazari, M & Davijani, M. (2014). Factors influencing social shopping behavior of fashion in Tehran apparel market.Management Science Letters , 4(6), 1201-1210.

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Journal: Management Science Letters | Year: 2014 | Volume: 4 | Issue: 6 | Views: 2693 | Reviews: 0

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