How to cite this paper
Ghasemi, M. (2014). An investigation on consumer’s behaviors towards well-known luxury brands.Management Science Letters , 4(3), 543-548.
Refrences
Dubois, B., & Paternault, C. (1995). Observations: Understanding the world of international luxury brands: The “dream formula”. Journal of Advertising Research, 35(4), 69-76.
Dubois, B., & Czellar, S. (2002). Prestige brands or luxury brands?: an exploratory inquiry on consumer perceptions. Université de Genève, Faculté des sciences économiques et sociales, Section des hautes études commerciales.
Kapferer, J. N. (1997). Managing luxury brands. Journal of brand management, 4(4), 251-259.
Kapferer, J. N. (2012). The luxury strategy: break the rules of marketing to build luxury brands.
Mandel, N., Petrova, P. K., & Cialdini, R. B. (2006). Images of success and the preference for luxury brands. Journal of Consumer Psychology, 16(1), 57-69.
Nia, A., & Zaichkowsky, J. L. (2000). Do counterfeits devalue the ownership of luxury brands?. Journal of Product & Brand Management, 9(7), 485-497.
Park, H. J., Rabolt, N. J., & Jeon, K. S. (2008). Purchasing global luxury brands among young Korean consumers. Journal of Fashion Marketing and Management, 12(2), 244-259.
Phau, I., & Prendergast, G. (2000). Consuming luxury brands: the relevance of the rarity principle. The Journal of Brand Management, 8(2), 122-138.
Prendergast, G., & Wong, C. (2003). Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong. Journal of Consumer Marketing, 20(2), 157-169.
Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J. (2008). Status and conspicuousness–are they related? Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16(3), 189-203.
Tynan, C., McKechnie, S., & Chhuon, C. (2010). Co-creating value for luxury brands. Journal of Business Research, 63(11), 1156-1163.
Dubois, B., & Czellar, S. (2002). Prestige brands or luxury brands?: an exploratory inquiry on consumer perceptions. Université de Genève, Faculté des sciences économiques et sociales, Section des hautes études commerciales.
Kapferer, J. N. (1997). Managing luxury brands. Journal of brand management, 4(4), 251-259.
Kapferer, J. N. (2012). The luxury strategy: break the rules of marketing to build luxury brands.
Mandel, N., Petrova, P. K., & Cialdini, R. B. (2006). Images of success and the preference for luxury brands. Journal of Consumer Psychology, 16(1), 57-69.
Nia, A., & Zaichkowsky, J. L. (2000). Do counterfeits devalue the ownership of luxury brands?. Journal of Product & Brand Management, 9(7), 485-497.
Park, H. J., Rabolt, N. J., & Jeon, K. S. (2008). Purchasing global luxury brands among young Korean consumers. Journal of Fashion Marketing and Management, 12(2), 244-259.
Phau, I., & Prendergast, G. (2000). Consuming luxury brands: the relevance of the rarity principle. The Journal of Brand Management, 8(2), 122-138.
Prendergast, G., & Wong, C. (2003). Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong. Journal of Consumer Marketing, 20(2), 157-169.
Truong, Y., Simmons, G., McColl, R., & Kitchen, P. J. (2008). Status and conspicuousness–are they related? Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16(3), 189-203.
Tynan, C., McKechnie, S., & Chhuon, C. (2010). Co-creating value for luxury brands. Journal of Business Research, 63(11), 1156-1163.