How to cite this paper
Shagerdi, A., Haghighat, K., Haghighat, A & Otoofi, A. (2013). A study to detect important factors influencing purchasing product: A case study of home appliances.Management Science Letters , 3(7), 2179-2184.
Refrences
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multi-attribute study. Journal of International Consumer Marketing, 9(2), 93-115.
Ahmed, S. A., & d’Astous, A. (2002). South East Asian consumer perceptions of countries of
origin. Journal of Asia Pacific Marketing, 1(1), 19-41.
Ahmed, S. A., & d & apos; Astous, A. (2008). Antecedents, moderators and dimensions of country-of-origin
evaluations. International Marketing Review, 25(1), 75-106.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and
utilitarian shopping value. Journal of consumer research, 644-656.
Campbell, M. C., & Keller, K. L. (2003). Brand familiarity and advertising repetition effects. Journal
of Consumer Research, 30(2), 292-304.
Chen, Y. H., & Barnes, S. (2007). Initial trust and online buyer behaviour. Industrial Management &
Data Systems, 107(1), 21-36.
Chu, K. K., & Li, C. H. (2008). A study of the effect of risk-reduction strategies on purchase
intentions in online shopping. International Journal of Electronic Business Management, 6(4),
213-226.
Edward, M., & Sahadev, S. (2011). Role of switching costs in the service quality, perceived value,
customer satisfaction and customer retention linkage. Asia Pacific Journal of Marketing and
Logistics, 23(3), 327-345.
Gr?nroos, C. (1997). Value?driven relational marketing: From products to resources and
competencies. Journal of marketing management, 13(5), 407-419.
Ha, J., & Jang, S. (2010). Perceived values, satisfaction, and behavioral intentions: The role of
familiarity in Korean restaurants. International Journal of Hospitality Management, 29(1), 2-13.
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in
electronic commerce: The role of trust, perceived risk, and their antecedents. Decision support
systems, 44(2), 544-564.
Kimpakorn, N., & Tocquer, G. (2010). Service brand equity and employee brand
commitment. Journal of Services Marketing, 24(5), 378-388.
Kuo, Y. F., Wu, C. M., & Deng, W. J. (2009). The relationships among service quality, perceived
value, customer satisfaction, and post-purchase intention in mobile value-added
services. Computers in Human Behavior, 25(4), 887-896.
Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of
purchase intention: an empirical test in a multiple brand context. Journal of business
Research, 37(2), 115-120.
Peter, J. P., & Tarpey Sr, L. X. (1975). A comparative analysis of three consumer decision
strategies. Journal of Consumer Research, 29-37.
Radder, L., & Huang, W. (2008). High-involvement and low-involvement products: A comparison of
brand awareness among students at a South African university. Journal of fashion marketing and
management, 12(2), 232-243.
Samadi, M., & Nejadi, Y. A. (2009). A survey of the effect of consumers’ perceived risk on purchase
intention in E-Shopping. Business Intelligence Journal, 2(2), 261-271.
S??ksj?rvi, M., & Lampinen, M. (2005). Consumer perceived risk in successive product
generations. European Journal of Innovation Management, 8(2), 145-156.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: a theory of
consumption values. Journal of business research, 22(2), 159-170.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: the development of a multiple
item scale. Journal of retailing, 77(2), 203-220.
Tsai, S. P. (2005). Utility, cultural symbolism and emotion: a comprehensive model of brand
purchase value. International Journal of Research in Marketing, 22(3), 277-291.
Vida, I., & Reardon, J. (2008). Domestic consumption: rational, affective or normative
choice?. Journal of Consumer Marketing, 25(1), 34-44.#3
Viot, C. (2012). Subjective knowledge, product attributes and consideration set: a wine
application. International Journal of Wine Business Research, 24(3), 219-248.
multi-attribute study. Journal of International Consumer Marketing, 9(2), 93-115.
Ahmed, S. A., & d’Astous, A. (2002). South East Asian consumer perceptions of countries of
origin. Journal of Asia Pacific Marketing, 1(1), 19-41.
Ahmed, S. A., & d & apos; Astous, A. (2008). Antecedents, moderators and dimensions of country-of-origin
evaluations. International Marketing Review, 25(1), 75-106.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and
utilitarian shopping value. Journal of consumer research, 644-656.
Campbell, M. C., & Keller, K. L. (2003). Brand familiarity and advertising repetition effects. Journal
of Consumer Research, 30(2), 292-304.
Chen, Y. H., & Barnes, S. (2007). Initial trust and online buyer behaviour. Industrial Management &
Data Systems, 107(1), 21-36.
Chu, K. K., & Li, C. H. (2008). A study of the effect of risk-reduction strategies on purchase
intentions in online shopping. International Journal of Electronic Business Management, 6(4),
213-226.
Edward, M., & Sahadev, S. (2011). Role of switching costs in the service quality, perceived value,
customer satisfaction and customer retention linkage. Asia Pacific Journal of Marketing and
Logistics, 23(3), 327-345.
Gr?nroos, C. (1997). Value?driven relational marketing: From products to resources and
competencies. Journal of marketing management, 13(5), 407-419.
Ha, J., & Jang, S. (2010). Perceived values, satisfaction, and behavioral intentions: The role of
familiarity in Korean restaurants. International Journal of Hospitality Management, 29(1), 2-13.
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in
electronic commerce: The role of trust, perceived risk, and their antecedents. Decision support
systems, 44(2), 544-564.
Kimpakorn, N., & Tocquer, G. (2010). Service brand equity and employee brand
commitment. Journal of Services Marketing, 24(5), 378-388.
Kuo, Y. F., Wu, C. M., & Deng, W. J. (2009). The relationships among service quality, perceived
value, customer satisfaction, and post-purchase intention in mobile value-added
services. Computers in Human Behavior, 25(4), 887-896.
Laroche, M., Kim, C., & Zhou, L. (1996). Brand familiarity and confidence as determinants of
purchase intention: an empirical test in a multiple brand context. Journal of business
Research, 37(2), 115-120.
Peter, J. P., & Tarpey Sr, L. X. (1975). A comparative analysis of three consumer decision
strategies. Journal of Consumer Research, 29-37.
Radder, L., & Huang, W. (2008). High-involvement and low-involvement products: A comparison of
brand awareness among students at a South African university. Journal of fashion marketing and
management, 12(2), 232-243.
Samadi, M., & Nejadi, Y. A. (2009). A survey of the effect of consumers’ perceived risk on purchase
intention in E-Shopping. Business Intelligence Journal, 2(2), 261-271.
S??ksj?rvi, M., & Lampinen, M. (2005). Consumer perceived risk in successive product
generations. European Journal of Innovation Management, 8(2), 145-156.
Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: a theory of
consumption values. Journal of business research, 22(2), 159-170.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: the development of a multiple
item scale. Journal of retailing, 77(2), 203-220.
Tsai, S. P. (2005). Utility, cultural symbolism and emotion: a comprehensive model of brand
purchase value. International Journal of Research in Marketing, 22(3), 277-291.
Vida, I., & Reardon, J. (2008). Domestic consumption: rational, affective or normative
choice?. Journal of Consumer Marketing, 25(1), 34-44.#3
Viot, C. (2012). Subjective knowledge, product attributes and consideration set: a wine
application. International Journal of Wine Business Research, 24(3), 219-248.