How to cite this paper
Hosseinzadeh, M., Abtahi, M & Nourbakhsh, K. (2014). The role of market orientation on market chaos: A case study fast food industry.Management Science Letters , 4(3), 439-442.
Refrences
Agus, A., & Abdullah, M. (2000). The mediating effect of customer satisfaction on TQM practices and financial performance. Singapore Management Review, 22(2), 55-73.
Baker, W. E., & Sinkula, J. M. (2007). Does market orientation facilitate balanced innovation programs? An organizational learning perspective. Journal of Product Innovation Management, 24(4), 316-334.
Carmen, C., & Jose, G. M. (2008). The role of technological and organizational innovation in the relation between market orientation and performance in cultural organizations. European Journal of Innovation Management, 11(3), 413-434.
Durrieu, F., & Hofmeister, A. T. (2008). Market orientation of French and Hungarian small and medium-sized wineries. International Journal of Wine Business Research, 20(2), 124-137.
Farrell, M. A., Oczkowski, E., & Kharabsheh, R. (2008). Market orientation, learning orientation and organisational performance in international joint ventures. Asia Pacific Journal of Marketing and Logistics, 20(3), 289-308.
Elg, U. (2007). Market orientation processes in retailing: a cross-national study. European Journal of Marketing, 41(5/6), 568-589.
Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: is innovation a missing link?. The Journal of marketing, 62(4), 30-45.
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: an integration and empirical examination. The Journal of Marketing, 62(3), 42-54.
Ruekert, R. W. (1992). Developing a market orientation: an organizational strategy perspective. International Journal of Research in Marketing, 9(3), 225-245.
Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. The Journal of Marketing, 59(3), 63-74.
Baker, W. E., & Sinkula, J. M. (2007). Does market orientation facilitate balanced innovation programs? An organizational learning perspective. Journal of Product Innovation Management, 24(4), 316-334.
Carmen, C., & Jose, G. M. (2008). The role of technological and organizational innovation in the relation between market orientation and performance in cultural organizations. European Journal of Innovation Management, 11(3), 413-434.
Durrieu, F., & Hofmeister, A. T. (2008). Market orientation of French and Hungarian small and medium-sized wineries. International Journal of Wine Business Research, 20(2), 124-137.
Farrell, M. A., Oczkowski, E., & Kharabsheh, R. (2008). Market orientation, learning orientation and organisational performance in international joint ventures. Asia Pacific Journal of Marketing and Logistics, 20(3), 289-308.
Elg, U. (2007). Market orientation processes in retailing: a cross-national study. European Journal of Marketing, 41(5/6), 568-589.
Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: is innovation a missing link?. The Journal of marketing, 62(4), 30-45.
Hurley, R. F., & Hult, G. T. M. (1998). Innovation, market orientation, and organizational learning: an integration and empirical examination. The Journal of Marketing, 62(3), 42-54.
Ruekert, R. W. (1992). Developing a market orientation: an organizational strategy perspective. International Journal of Research in Marketing, 9(3), 225-245.
Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. The Journal of Marketing, 59(3), 63-74.