How to cite this paper
Kafashpoor, A., Moghadam, M., Borhani, M & Sabaghian, S. (2013). A study on mediating role of organizational learning on relationship between market orientation and organizational performance.Management Science Letters , 3(7), 1967-1976.
Refrences
Agarwal, S., Erramilli, M. K., & Dev, C. S. (2003). Market orientation and performance in service
firms: role of innovation. Journal of services marketing,17(1), 68-82.
Argyris, C., & Sch?n, D. A. (1997). Organizational learning: a theory of action perspective. Reis,
(77/78), 345-348.
Atwood, M. A., Mora, J. W., & Kaplan, A. W. (2010). Learning to lead: evaluating leadership and
organizational learning. Leadership & Organization Development Journal, 31(7), 576-595.
Akgün, A. E., Lynn, G. S., & Byrne, J. C. (2003). Organizational learning: a socio-cognitive
framework. Human relations, 56(7), 839-868.
Barney, J. B. (1986). Organizational culture: can it be a source of sustained competitive
advantage?. Academy of management review, 656-665.
Cadogan, J. W., & Diamantopoulos, A. (1995). Narver and Slater, Kohli and Jaworski and the market
orientation construct: integration and internationalization. Journal of Strategic Marketing, 3(1),
41-60.
Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability,
and firm performance. Industrial marketing management,31(6), 515-524.
Daft, R. L., & Weick, K. E. (1984). Toward a model of organizations as interpretation
systems. Academy of management review, 284-295.
Deshpandé, R., Farley, J. U., & Webster Jr, F. E. (1993). Corporate culture, customer orientation, and
innovativeness in Japanese firms: a quadrad analysis. The journal of Marketing, 23-37.
Doaei, H., & Bakhtiari, A. (2007). The effect of Market Orientation On Business Perfromance: In
auto-part maker firms of Mashhad-Iran. Iranian Journal of Trade Studies.
Dobni, C. B. (2008). Measuring innovation culture in organizations: The development of a
generalized innovation culture construct using exploratory factor analysis. European Journal of
Innovation Management, 11(4), 539-559.
Hoe, S. L., & McShane, S. (2010). Structural and informal knowledge acquisition and dissemination
in organizational learning: An exploratory analysis. Learning Organization, 17(4), 364-386.
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. The
Journal of marketing, 53-70.
Jiménez-Jimenez, D., Valle, R. S., & Hernandez-Espallardo, M. (2008). Fostering innovation: the
role of market orientation and organizational learning. European Journal of Innovation
Management, 11(3), 389-412.
Kim, D. H. (1993). A framework and methodology for linking individual and organizational learning:
Applications in TQM and product development (Doctoral dissertation, Massachusetts Institute of
Technology).
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: a meta-analytic review
and assessment of its antecedents and impact on performance. Journal of marketing, 69(2), 24-41.
Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and
development (Vol. 1). Englewood Cliffs, NJ: Prentice-Hall.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and
managerial implications. The Journal of Marketing, 1-18.
Kotlar, P. (2000). Marketing Management. Millennium Edition.
Li, T., & Calantone, R. J. (1998). The impact of market knowledge competence on new product
advantage: conceptualization and empirical examination. The Journal of Marketing, 13-29.
Lings, I. N. (2004). Internal market orientation: construct and consequences. Journal of Business
Research, 57(4), 405-413.
Lopez, S. P., Pe?n, J. M. M., & Ord?s, C. J. V. (2004). Managing knowledge: the link between
culture and organizational learning. Journal of knowledge management, 8(6), 93-104.
Neely, A. D., Adams, C., & Kennerley, M. (2002). The performance prism: The scorecard for
measuring and managing business success. London: Prentice Hall Financial Times.
Nevis, E. C., DiBella, A. J., & Gould, J. M. (1995). Understanding organizations as learning
systems. Sloan management review, 36(2), 73-85.
Pelham, A. M. (1997). Market orientation and performance: the moderating effects of product and
customer differentiation. Journal of Business & Industrial Marketing, 12(5), 276-296.
Probst, G. J., & Büchel, B. S. (1997). Organizational learning: The competitive advantage of the
future (pp. 15-31). London: Prentice Hall.
Quinn, R. E., & Rohrbaugh, J. (1983). A spatial model of effectiveness criteria: towards a competing
values approach to organizational analysis. Management science, 29(3), 363-377.
Rodriguez Cano, C., Carrillat, F. A., & Jaramillo, F. (2004). A meta-analysis of the relationship
between market orientation and business performance: evidence from five
continents. International Journal of research in Marketing,21(2), 179-200.
Simon, H. A. (1991). Bounded rationality and organizational learning.Organization science, 2(1),
125-134.
firms: role of innovation. Journal of services marketing,17(1), 68-82.
Argyris, C., & Sch?n, D. A. (1997). Organizational learning: a theory of action perspective. Reis,
(77/78), 345-348.
Atwood, M. A., Mora, J. W., & Kaplan, A. W. (2010). Learning to lead: evaluating leadership and
organizational learning. Leadership & Organization Development Journal, 31(7), 576-595.
Akgün, A. E., Lynn, G. S., & Byrne, J. C. (2003). Organizational learning: a socio-cognitive
framework. Human relations, 56(7), 839-868.
Barney, J. B. (1986). Organizational culture: can it be a source of sustained competitive
advantage?. Academy of management review, 656-665.
Cadogan, J. W., & Diamantopoulos, A. (1995). Narver and Slater, Kohli and Jaworski and the market
orientation construct: integration and internationalization. Journal of Strategic Marketing, 3(1),
41-60.
Calantone, R. J., Cavusgil, S. T., & Zhao, Y. (2002). Learning orientation, firm innovation capability,
and firm performance. Industrial marketing management,31(6), 515-524.
Daft, R. L., & Weick, K. E. (1984). Toward a model of organizations as interpretation
systems. Academy of management review, 284-295.
Deshpandé, R., Farley, J. U., & Webster Jr, F. E. (1993). Corporate culture, customer orientation, and
innovativeness in Japanese firms: a quadrad analysis. The journal of Marketing, 23-37.
Doaei, H., & Bakhtiari, A. (2007). The effect of Market Orientation On Business Perfromance: In
auto-part maker firms of Mashhad-Iran. Iranian Journal of Trade Studies.
Dobni, C. B. (2008). Measuring innovation culture in organizations: The development of a
generalized innovation culture construct using exploratory factor analysis. European Journal of
Innovation Management, 11(4), 539-559.
Hoe, S. L., & McShane, S. (2010). Structural and informal knowledge acquisition and dissemination
in organizational learning: An exploratory analysis. Learning Organization, 17(4), 364-386.
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. The
Journal of marketing, 53-70.
Jiménez-Jimenez, D., Valle, R. S., & Hernandez-Espallardo, M. (2008). Fostering innovation: the
role of market orientation and organizational learning. European Journal of Innovation
Management, 11(3), 389-412.
Kim, D. H. (1993). A framework and methodology for linking individual and organizational learning:
Applications in TQM and product development (Doctoral dissertation, Massachusetts Institute of
Technology).
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: a meta-analytic review
and assessment of its antecedents and impact on performance. Journal of marketing, 69(2), 24-41.
Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and
development (Vol. 1). Englewood Cliffs, NJ: Prentice-Hall.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and
managerial implications. The Journal of Marketing, 1-18.
Kotlar, P. (2000). Marketing Management. Millennium Edition.
Li, T., & Calantone, R. J. (1998). The impact of market knowledge competence on new product
advantage: conceptualization and empirical examination. The Journal of Marketing, 13-29.
Lings, I. N. (2004). Internal market orientation: construct and consequences. Journal of Business
Research, 57(4), 405-413.
Lopez, S. P., Pe?n, J. M. M., & Ord?s, C. J. V. (2004). Managing knowledge: the link between
culture and organizational learning. Journal of knowledge management, 8(6), 93-104.
Neely, A. D., Adams, C., & Kennerley, M. (2002). The performance prism: The scorecard for
measuring and managing business success. London: Prentice Hall Financial Times.
Nevis, E. C., DiBella, A. J., & Gould, J. M. (1995). Understanding organizations as learning
systems. Sloan management review, 36(2), 73-85.
Pelham, A. M. (1997). Market orientation and performance: the moderating effects of product and
customer differentiation. Journal of Business & Industrial Marketing, 12(5), 276-296.
Probst, G. J., & Büchel, B. S. (1997). Organizational learning: The competitive advantage of the
future (pp. 15-31). London: Prentice Hall.
Quinn, R. E., & Rohrbaugh, J. (1983). A spatial model of effectiveness criteria: towards a competing
values approach to organizational analysis. Management science, 29(3), 363-377.
Rodriguez Cano, C., Carrillat, F. A., & Jaramillo, F. (2004). A meta-analysis of the relationship
between market orientation and business performance: evidence from five
continents. International Journal of research in Marketing,21(2), 179-200.
Simon, H. A. (1991). Bounded rationality and organizational learning.Organization science, 2(1),
125-134.