How to cite this paper
Bagheri, H., Hassanabadi, M., Isapour, F & Asgari, H. (2013). An exploration study on factors influencing on market orientation: A case study of tourism industry.Management Science Letters , 3(6), 1507-1510.
Refrences
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service sector: A comparitive study of the hotel industry in Hong Kong and New Zealand. Journal
of International Consumer Marketing, 8(2), 77-87.
Bhuian, S. N. (1998). An empirical examination of market orientation in Saudi Arabian
manufacturing companies. Journal of Business Research, 43(1), 13-25.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism management, 21(1),
97-116.
Diamantopoulos, A., & Hart, S. (1993). Linking market orientation and company performance:
preliminary evidence on Kohli and Jaworski & apos; s framework. Journal of Strategic Marketing, 1(2),
93-121.
Greenley, G. E., & Matcham, A. S. (1986). Marketing orientation in the service of incoming
tourism. European Journal of Marketing, 20(7), 64-73.
Harris, L. C. (2001). Market orientation and performance: objective and subjective empirical
evidence from UK companies. Journal of Management studies, 38(1), 17-43.
Harris, L. C. (2002). Developing market orientation: an exploration of differences in management
approaches. Journal of Marketing Management, 18(7-8), 603-632.
Homburg, C., & Pflesser, C. (2000). A multiple-layer model of market-oriented organizational
culture: measurement issues and performance outcomes. Journal of marketing research, 449-462.
Hooley, G., Cox, T., Fahy, J., Shipley, D., Beracs, J., Fonfara, K., & Snoj, B. (2000). Market
orientation in the transition economies of central Europe: Tests of the Narver and Slater market
orientation scales. Journal of Business Research, 50(3), 273-285.
Houston, F. S. (1986). The marketing concept: what it is and what it is not. The Journal of Marketing,
81-87.
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. The
Journal of marketing, 53-70.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and
managerial implications. The Journal of Marketing, 1-18.
Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: a measure of market
orientation. Journal of Marketing research, 467-477.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The
Journal of Marketing, 20-35.
Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior
performance. Free press.
Qu, R., & Ennew, C. T. (2003). An examination of the consequences of market orientation in
China. Journal of Strategic Marketing, 11(3), 201-214.
Slater, S. F., & Narver, J. C. (1994). Does competitive environment moderate the market orientationperformance relationship?. The Journal of Marketing, 46-55.
Webster, F. E. (1988). The rediscovery of the marketing concept. Business horizons, 31(3), 29-39.
Wu, J. J. (2004). Influence of market orientation and strategy on travel industry performance: an
empirical study of e-commerce in Taiwan. Tourism Management, 25(3), 357-365.
service sector: A comparitive study of the hotel industry in Hong Kong and New Zealand. Journal
of International Consumer Marketing, 8(2), 77-87.
Bhuian, S. N. (1998). An empirical examination of market orientation in Saudi Arabian
manufacturing companies. Journal of Business Research, 43(1), 13-25.
Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism management, 21(1),
97-116.
Diamantopoulos, A., & Hart, S. (1993). Linking market orientation and company performance:
preliminary evidence on Kohli and Jaworski & apos; s framework. Journal of Strategic Marketing, 1(2),
93-121.
Greenley, G. E., & Matcham, A. S. (1986). Marketing orientation in the service of incoming
tourism. European Journal of Marketing, 20(7), 64-73.
Harris, L. C. (2001). Market orientation and performance: objective and subjective empirical
evidence from UK companies. Journal of Management studies, 38(1), 17-43.
Harris, L. C. (2002). Developing market orientation: an exploration of differences in management
approaches. Journal of Marketing Management, 18(7-8), 603-632.
Homburg, C., & Pflesser, C. (2000). A multiple-layer model of market-oriented organizational
culture: measurement issues and performance outcomes. Journal of marketing research, 449-462.
Hooley, G., Cox, T., Fahy, J., Shipley, D., Beracs, J., Fonfara, K., & Snoj, B. (2000). Market
orientation in the transition economies of central Europe: Tests of the Narver and Slater market
orientation scales. Journal of Business Research, 50(3), 273-285.
Houston, F. S. (1986). The marketing concept: what it is and what it is not. The Journal of Marketing,
81-87.
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. The
Journal of marketing, 53-70.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and
managerial implications. The Journal of Marketing, 1-18.
Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: a measure of market
orientation. Journal of Marketing research, 467-477.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The
Journal of Marketing, 20-35.
Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior
performance. Free press.
Qu, R., & Ennew, C. T. (2003). An examination of the consequences of market orientation in
China. Journal of Strategic Marketing, 11(3), 201-214.
Slater, S. F., & Narver, J. C. (1994). Does competitive environment moderate the market orientationperformance relationship?. The Journal of Marketing, 46-55.
Webster, F. E. (1988). The rediscovery of the marketing concept. Business horizons, 31(3), 29-39.
Wu, J. J. (2004). Influence of market orientation and strategy on travel industry performance: an
empirical study of e-commerce in Taiwan. Tourism Management, 25(3), 357-365.