How to cite this paper
Hanzaee, S., Eisapour, F., Azizi, B., Asgari, H & Bagheri, H. (2013). An empirical investigation on factors influencing on customer loyalty: A case study of Shahrvand food chain in Tehran.Management Science Letters , 3(6), 1665-1670.
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influencing Iranian food industry. Management Science Letters, 3(5), 1315-1322.
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brand loyalty and customer satisfaction. Journal of Hospitality & Tourism Research, 27(4), 419-
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framework. Journal of the academy of marketing science, 22(2), 99-113.
Hakkak, M & Zare, N. (2013). Evaluating the impact of relationship marketing components on
customers & quot; loyalty level: Evidence from Iran Khodro Corporation. Management Science
Letters, 3(2), 519-526.
Huber, F., Vogel, J., & Meyer, F. (2009). When brands get branded. Marketing Theory, 9(1), 131-
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Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of
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Brand Management, 15(7), 442-449.
Jin, B., & Koh, A. (1999). Differences between South Korean male and female consumers in the
clothing brand loyalty formation process: Model testing. Clothing and Textiles Research
Journal, 17(3), 117-127.
Qaemi, V. (2012). An empirical survey on perceived value from tourism destination based on brand
equity model: A case study of Qeshm Island. Management Science Letters , 2(7), 2347-2354.
Quester, P., & Lim, A. L. (2003). Product involvement/brand loyalty: is there a link?. Journal of
product & brand management, 12(1), 22-38.
Rundle-Thiele, S., & Mackay, M. M. (2001). Assessing the performance of brand loyalty
measures. Journal of Services Marketing, 15(7), 529-546.
Saeednia, H & Sohani, Z. (2013). An investigation on the effect of advertising corporate social
responsibility on building corporate reputation and brand equity. Management Science Letters,
3(4), 1139-1144.
Shang, R. A., Chen, Y. C., & Liao, H. J. (2006). The value of participation in virtual consumer
communities on brand loyalty. Internet Research, 16(4), 398-418.
Veloutsou, C. (2009). Brands as relationship facilitators in consumer markets. Marketing
Theory, 9(1), 127-130.
Yoo, B. (2009). Cross-national invariance of the effect of personal collectivistic orientation on brand
loyalty and equity: The United States versus South Korean consumers. Asia Pacific Journal of
Marketing and Logistics, 21(1), 41-57.
Azad, N., Seyedaliakbar, S., Hosseinzadeh, A & Arabi, A. (2013). An exploration study on factors
influencing Iranian food industry. Management Science Letters, 3(5), 1315-1322.
Back, K. J., & Parks, S. C. (2003). A brand loyalty model involving cognitive, affective, and conative
brand loyalty and customer satisfaction. Journal of Hospitality & Tourism Research, 27(4), 419-
435.
Baloglu, S. (1994). Dimensions of customer loyalty. Science, 22(2), 47-59.
Chen, P. (2004). Sport club: Understanding fans & apos; loyalty. University of Central Florida.
Dick, A. S., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual
framework. Journal of the academy of marketing science, 22(2), 99-113.
Hakkak, M & Zare, N. (2013). Evaluating the impact of relationship marketing components on
customers & quot; loyalty level: Evidence from Iran Khodro Corporation. Management Science
Letters, 3(2), 519-526.
Huber, F., Vogel, J., & Meyer, F. (2009). When brands get branded. Marketing Theory, 9(1), 131-
136.
Jacoby, J., & Kyner, D. B. (1973). Brand loyalty vs. repeat purchasing behavior. Journal of
Marketing research, 1-9.
Jensen, J. M., & Hansen, T. (2006). An empirical examination of brand loyalty. Journal of Product &
Brand Management, 15(7), 442-449.
Jin, B., & Koh, A. (1999). Differences between South Korean male and female consumers in the
clothing brand loyalty formation process: Model testing. Clothing and Textiles Research
Journal, 17(3), 117-127.
Qaemi, V. (2012). An empirical survey on perceived value from tourism destination based on brand
equity model: A case study of Qeshm Island. Management Science Letters , 2(7), 2347-2354.
Quester, P., & Lim, A. L. (2003). Product involvement/brand loyalty: is there a link?. Journal of
product & brand management, 12(1), 22-38.
Rundle-Thiele, S., & Mackay, M. M. (2001). Assessing the performance of brand loyalty
measures. Journal of Services Marketing, 15(7), 529-546.
Saeednia, H & Sohani, Z. (2013). An investigation on the effect of advertising corporate social
responsibility on building corporate reputation and brand equity. Management Science Letters,
3(4), 1139-1144.
Shang, R. A., Chen, Y. C., & Liao, H. J. (2006). The value of participation in virtual consumer
communities on brand loyalty. Internet Research, 16(4), 398-418.
Veloutsou, C. (2009). Brands as relationship facilitators in consumer markets. Marketing
Theory, 9(1), 127-130.
Yoo, B. (2009). Cross-national invariance of the effect of personal collectivistic orientation on brand
loyalty and equity: The United States versus South Korean consumers. Asia Pacific Journal of
Marketing and Logistics, 21(1), 41-57.