How to cite this paper
Dehestani, B., Zadeh, N & Noori, I. (2013). A study on influencing factors on brand loyalty: A case study of Mobile industry.Management Science Letters , 3(7), 2049-2054.
Refrences
Buil, I., de Chernatony, L., & Mart?nez, E. (2011). Examining the role of advertising and sales
promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Chen, A. C. H. (2001). Using free association to examine the relationship between the characteristics
of brand associations and brand equity. Journal of Product & Brand Management, 10(7), 439-451.
Field, J. R., Bergiel, B. J., Giesen, J. M., & Fields, C. L. (2012). Branding: perceptual effects on
consumer evaluations. Competitiveness Review: An International Business Journal incorporating
Journal of Global Competitiveness, 22(3), 251-260.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of
consumer marketing, 12(4), 11-19.
Lee, J. S., & Back, K. J. (2010). Reexamination of attendee-based brand equity. Tourism
Management, 31(3), 395-401.
Ling, K. C., Piew, T. H., & Chai, L. T. (2010). The determinants of consumers’ attitude towards
advertising. Canadian Social Science, 6(4), 114-126.
Valkenburg, P. M., & Buijzen, M. (2005). Identifying determinants of young children & apos; s brand
awareness: television, parents, and peers. Journal of Applied Developmental Psychology, 26(4),
456-468.
Romaniuk, J., & Nenycz-Thiel, M. (2013). Behavioral brand loyalty and consumer brand
associations. Journal of Business Research, 66(1), 67-72.
Sahin, A., Zehir, C., & Kitapç?, H. (2011). The effects of brand experiences, trust and satisfaction on
building brand loyalty; An empirical research on global brands. Procedia-Social and Behavioral
Sciences, 24, 1288-1301.
Tepeci, M. (1999). Increasing brand loyalty in the hospitality industry. International Journal of
Contemporary Hospitality Management, 11(5), 223-230.
Usman, M., Ilyas, S., Hussain, M. F., & Qureshi, T. M. (2010). General attitude towards advertising:
cultural influence in Pakistan. International Journal of Marketing Studies, 2(2), p124.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and
brand equity. Journal of the Academy of Marketing Science,28(2), 195-211.
Zehir, C., ?ahin, A., Kitapç?, H., & ?z?ahin, M. (2011). The effects of brand communication and
service quality in building brand loyalty through brand trust; The empirical research on global
brands. Procedia-Social and Behavioral Sciences, 24, 1218-1231.
promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.
Chen, A. C. H. (2001). Using free association to examine the relationship between the characteristics
of brand associations and brand equity. Journal of Product & Brand Management, 10(7), 439-451.
Field, J. R., Bergiel, B. J., Giesen, J. M., & Fields, C. L. (2012). Branding: perceptual effects on
consumer evaluations. Competitiveness Review: An International Business Journal incorporating
Journal of Global Competitiveness, 22(3), 251-260.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of
consumer marketing, 12(4), 11-19.
Lee, J. S., & Back, K. J. (2010). Reexamination of attendee-based brand equity. Tourism
Management, 31(3), 395-401.
Ling, K. C., Piew, T. H., & Chai, L. T. (2010). The determinants of consumers’ attitude towards
advertising. Canadian Social Science, 6(4), 114-126.
Valkenburg, P. M., & Buijzen, M. (2005). Identifying determinants of young children & apos; s brand
awareness: television, parents, and peers. Journal of Applied Developmental Psychology, 26(4),
456-468.
Romaniuk, J., & Nenycz-Thiel, M. (2013). Behavioral brand loyalty and consumer brand
associations. Journal of Business Research, 66(1), 67-72.
Sahin, A., Zehir, C., & Kitapç?, H. (2011). The effects of brand experiences, trust and satisfaction on
building brand loyalty; An empirical research on global brands. Procedia-Social and Behavioral
Sciences, 24, 1288-1301.
Tepeci, M. (1999). Increasing brand loyalty in the hospitality industry. International Journal of
Contemporary Hospitality Management, 11(5), 223-230.
Usman, M., Ilyas, S., Hussain, M. F., & Qureshi, T. M. (2010). General attitude towards advertising:
cultural influence in Pakistan. International Journal of Marketing Studies, 2(2), p124.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and
brand equity. Journal of the Academy of Marketing Science,28(2), 195-211.
Zehir, C., ?ahin, A., Kitapç?, H., & ?z?ahin, M. (2011). The effects of brand communication and
service quality in building brand loyalty through brand trust; The empirical research on global
brands. Procedia-Social and Behavioral Sciences, 24, 1218-1231.