How to cite this paper
Azad, N., Eghbali, E., Moshkelati, M., Bagheri, H & Asgari, H. (2013). An exploration study to find important factors influencing on authenticity of brand.Management Science Letters , 3(10), 2655-2660.
Refrences
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Azad, N., Seyedaliakbar, S.M., Hosseinzadeh, A., & Arabi, A. (2013a). An exploration study on factors influencing Iranian food industry. Management Science Letters, 3(5), 1315-1322.
Azad, N., Raoof, D., Haj Seyed Javadi, S., Asgari, H., & Bagheri, H. (2013b). An exploration study to find important factors influencing on brand identification. Management Science Letters, 3(9), 2425-2430.
Ballantyne, R., Warren, A., & Nobbs, K. (2006). The evolution of brand choice. Journal of Brand Management, 13, 339–352.
Beverland, M. B. (2005). Brand management and the challenge of authenticity. Journal of Product and Brand Management, 14, 460–461.
Beverland, M. B., Lindgreen, A., & Vink, M. (2008). Projecting authenticity through advertising: Consumer judgments of advertisers’ claims. Journal of Advertising, 37, 5–15.
Beverland, M. B., & Farrelly, F. J. (2009). The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of Consumer Research, 36, 838–856.
Beverland, M. (2009). Building brand authenticity – 7 habits of iconic brands. New York: Palgrave Macmillan.
Brown, S., Kozinets, R. V., & Sherry Jr, J. F. (2003). Teaching old brands new tricks: retro branding and the revival of brand meaning. Journal of Marketing, 19-33.
Danaei, A., Jahan, A., & Saeidfar, M. (2013). A study on the effect of advertisements on customers & apos; willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian. Management Science Letters, 3(5), 1439-1444.
Chhabra, D. (2005). Defining authenticity and its determinants toward an authenticity flow model. Journal of Travel Research, 44, 64–73.
Goulding, C. (2000). The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions. European Journal of Marketing, 34, 835–853.
Goulding, C. (2001). Romancing the past: Heritage visiting and the nostalgic consumer. Psychology and Marketing, 18, 565–592.
Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31, 296–312.
Grant, J. (1999). The new marketing manifesto. London: Texere.
Gupta, S., Melewar, T. C., & Bourlakis, M. (2010). Transfer of brand knowledge in business-to-business markets: A qualitative study. Journal of Business & Industrial Marketing, 25, 395–403.
Leigh, T. W., Peters, C., & Shelton, J. (2006). The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption. Journal of Academy of Marketing Science, 34, 481–493.
MacCannell, D. (1973). Staged authenticity: Arrangements of social space in tourist settings. American Journal of Sociology, 79, 589–603.
Miranda, R., & Klement, J. (2009). Authentic trust in modern business. Journal of Wealth Management Spring, 11, 29–47.
Rose, R. L., & Wood, S. L. (2005). Paradox and the consumption of authenticity through reality television. Journal of Consumer Research, 32, 284–296.
Azad, N., Seyedaliakbar, S.M., Hosseinzadeh, A., & Arabi, A. (2013a). An exploration study on factors influencing Iranian food industry. Management Science Letters, 3(5), 1315-1322.
Azad, N., Raoof, D., Haj Seyed Javadi, S., Asgari, H., & Bagheri, H. (2013b). An exploration study to find important factors influencing on brand identification. Management Science Letters, 3(9), 2425-2430.
Ballantyne, R., Warren, A., & Nobbs, K. (2006). The evolution of brand choice. Journal of Brand Management, 13, 339–352.
Beverland, M. B. (2005). Brand management and the challenge of authenticity. Journal of Product and Brand Management, 14, 460–461.
Beverland, M. B., Lindgreen, A., & Vink, M. (2008). Projecting authenticity through advertising: Consumer judgments of advertisers’ claims. Journal of Advertising, 37, 5–15.
Beverland, M. B., & Farrelly, F. J. (2009). The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of Consumer Research, 36, 838–856.
Beverland, M. (2009). Building brand authenticity – 7 habits of iconic brands. New York: Palgrave Macmillan.
Brown, S., Kozinets, R. V., & Sherry Jr, J. F. (2003). Teaching old brands new tricks: retro branding and the revival of brand meaning. Journal of Marketing, 19-33.
Danaei, A., Jahan, A., & Saeidfar, M. (2013). A study on the effect of advertisements on customers & apos; willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian. Management Science Letters, 3(5), 1439-1444.
Chhabra, D. (2005). Defining authenticity and its determinants toward an authenticity flow model. Journal of Travel Research, 44, 64–73.
Goulding, C. (2000). The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions. European Journal of Marketing, 34, 835–853.
Goulding, C. (2001). Romancing the past: Heritage visiting and the nostalgic consumer. Psychology and Marketing, 18, 565–592.
Grayson, K., & Martinec, R. (2004). Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings. Journal of Consumer Research, 31, 296–312.
Grant, J. (1999). The new marketing manifesto. London: Texere.
Gupta, S., Melewar, T. C., & Bourlakis, M. (2010). Transfer of brand knowledge in business-to-business markets: A qualitative study. Journal of Business & Industrial Marketing, 25, 395–403.
Leigh, T. W., Peters, C., & Shelton, J. (2006). The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption. Journal of Academy of Marketing Science, 34, 481–493.
MacCannell, D. (1973). Staged authenticity: Arrangements of social space in tourist settings. American Journal of Sociology, 79, 589–603.
Miranda, R., & Klement, J. (2009). Authentic trust in modern business. Journal of Wealth Management Spring, 11, 29–47.
Rose, R. L., & Wood, S. L. (2005). Paradox and the consumption of authenticity through reality television. Journal of Consumer Research, 32, 284–296.