How to cite this paper
Danaei, A., Jahan, A & Saeidfar, M. (2013). A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian.Management Science Letters , 3(5), 1439-1444.
Refrences
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Science Letters, 2(8), 2789-2794.
Azad, N., Zarifi, S.F., Hozori, S., & Hashemi, S. (2013a). A survey on critical factors influencing
new advertisement methods. Management Science Letters, 3(2), 569-574.
Azad, N. Zarifi, S.F., & Hozouri, S. (2013b). A factor analysis to find critical success factors in retail
brand. Management Science Letters, 3(2), 827-332.
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of
Marketing, 56(1), 6-21.
Heskett, J. L., Sasser, W. E. & Hart, C. W. (1990). Service Breakthroughs - Changing the Rules of the
Game, The Free Press, NewYork, NY.
Heskett, J.L., Jones, T.O., Loveman, G.W., Sasser, W.E., Jr., & Schlesinger, L.A. (1994). Putting the
service-profit chain to work. Harvard Business Review, 72(2),164–170.
Hull, L. (2002). Foreign-owned Banks: Implications for New Zealand & apos; s Financial Stability.
Discussion Paper Series, DP2002/05.
Kaynak, E., & Kucukemiroglu, O. (1992). Bank and Product Selection: Hong Kong. The
International Journal of Bank Marketing, 10(1), 3-17.
Kotler, P. (1997). Marketing Management: Analysis, Planning,Implementation, and Control, 9th ed.,
Prentice-Hall, Upper Saddle River, NJ.
Kotler, P. (1999). Marketing Management-An Asian Perspective. Singapore: Prentice Hall, Inc., 25-
30.
Reidenbach, R.E. (1995). Value-Driven Bank: Strategies for Total Market Satisfaction. Irwin
Professional, U.K.
Reichheld, F. F & Kenny, D. (1990). The hidden advantages of customer retention. Journal of Retail
Banking, 7(4), 19-23.
Reichheld, F. F. & Sasser, W.E. Jr (1990). Zero defections: quality comes to services. Harvard
Business Review, 68, 105-111.
Reichheld, F.F., Markey, R.G. Jr. & Hopton, C. (2000). The loyalty effect–the relationship between
loyalty and profits. European Business Journal, 12(3), 134-9.
Woodruff, R. B. (1997). Customer value: the next source of competitive advantage. Journal of the
Academy of Marketing Science, 25(2), 139-53.
Wang, Y. G. & Lo, H. P. (2003). Service quality, customer satisfaction, customer value and behavior
intentions: evidence from China’s telecommunication industry. The Journal of Policy, Regulation
and Strategy for Telecommunications, 4(6), 50-60.
Wang, Y. G., Lo, H. P., Chi, R. Y. & Yang, Y. H. (2004). An integrated framework for customer
value and customer relationship management performance: A customer-based perspective from
China. Managing Service Quality, 14 (2/3), 169-182.
Science Letters, 2(8), 2789-2794.
Azad, N., Zarifi, S.F., Hozori, S., & Hashemi, S. (2013a). A survey on critical factors influencing
new advertisement methods. Management Science Letters, 3(2), 569-574.
Azad, N. Zarifi, S.F., & Hozouri, S. (2013b). A factor analysis to find critical success factors in retail
brand. Management Science Letters, 3(2), 827-332.
Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of
Marketing, 56(1), 6-21.
Heskett, J. L., Sasser, W. E. & Hart, C. W. (1990). Service Breakthroughs - Changing the Rules of the
Game, The Free Press, NewYork, NY.
Heskett, J.L., Jones, T.O., Loveman, G.W., Sasser, W.E., Jr., & Schlesinger, L.A. (1994). Putting the
service-profit chain to work. Harvard Business Review, 72(2),164–170.
Hull, L. (2002). Foreign-owned Banks: Implications for New Zealand & apos; s Financial Stability.
Discussion Paper Series, DP2002/05.
Kaynak, E., & Kucukemiroglu, O. (1992). Bank and Product Selection: Hong Kong. The
International Journal of Bank Marketing, 10(1), 3-17.
Kotler, P. (1997). Marketing Management: Analysis, Planning,Implementation, and Control, 9th ed.,
Prentice-Hall, Upper Saddle River, NJ.
Kotler, P. (1999). Marketing Management-An Asian Perspective. Singapore: Prentice Hall, Inc., 25-
30.
Reidenbach, R.E. (1995). Value-Driven Bank: Strategies for Total Market Satisfaction. Irwin
Professional, U.K.
Reichheld, F. F & Kenny, D. (1990). The hidden advantages of customer retention. Journal of Retail
Banking, 7(4), 19-23.
Reichheld, F. F. & Sasser, W.E. Jr (1990). Zero defections: quality comes to services. Harvard
Business Review, 68, 105-111.
Reichheld, F.F., Markey, R.G. Jr. & Hopton, C. (2000). The loyalty effect–the relationship between
loyalty and profits. European Business Journal, 12(3), 134-9.
Woodruff, R. B. (1997). Customer value: the next source of competitive advantage. Journal of the
Academy of Marketing Science, 25(2), 139-53.
Wang, Y. G. & Lo, H. P. (2003). Service quality, customer satisfaction, customer value and behavior
intentions: evidence from China’s telecommunication industry. The Journal of Policy, Regulation
and Strategy for Telecommunications, 4(6), 50-60.
Wang, Y. G., Lo, H. P., Chi, R. Y. & Yang, Y. H. (2004). An integrated framework for customer
value and customer relationship management performance: A customer-based perspective from
China. Managing Service Quality, 14 (2/3), 169-182.