How to cite this paper
Moshkelati, M., Eghbali, E., Asgari, H & Bagheri, H. (2013). An exploration study to find important factors influencing on brand in rubber industry.Management Science Letters , 3(8), 2357-2360.
Refrences
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Journal, 44(7), 80-82.
Gilliland, D. I., & Bello, D. C. (2002). Two sides to attitudinal commitment: the effect of calculative
and loyalty commitment on enforcement mechanisms in distribution channels. Journal of the
Academy of Marketing Science, 30(1), 24-43.
Harris, L. C., & Goode, M. M. (2004). The four levels of loyalty and the pivotal role of trust: a study
of online service dynamics. Journal of retailing, 80(2), 139-158.
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225.
Stiglitz, J. E., & Weiss, A. (1981). Credit rationing in markets with imperfect information. The
American economic review, 71(3), 393-410.
Sweeney, J., & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of
Retailing and Consumer Services, 15(3), 179-193.
Wray, B., Palmer, A., & Bejou, D. (1994). Using neural network analysis to evaluate buyer-seller
relationships. European Journal of Marketing, 28(10), 32-48.
Science, 28(1), 128-137.
Erdem, T., & Swait, J. (1998). Brand equity as a signaling phenomenon. Journal of consumer
Psychology, 7(2), 131-157.
Erdem, T., Swait, J., & Louviere, J. (2002). The impact of brand credibility on consumer price
sensitivity. International Journal of Research in Marketing,19(1), 1-19.
Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration, and choice. Journal of
Consumer Research, 31(1), 191-198.
Franco, J. J. (1990). Customer satisfaction: The partnership imperative. Training and Development
Journal, 44(7), 80-82.
Gilliland, D. I., & Bello, D. C. (2002). Two sides to attitudinal commitment: the effect of calculative
and loyalty commitment on enforcement mechanisms in distribution channels. Journal of the
Academy of Marketing Science, 30(1), 24-43.
Harris, L. C., & Goode, M. M. (2004). The four levels of loyalty and the pivotal role of trust: a study
of online service dynamics. Journal of retailing, 80(2), 139-158.
Stigler, G. J. (1961). The economics of information. The journal of political economy, 69(3), 213-
225.
Stiglitz, J. E., & Weiss, A. (1981). Credit rationing in markets with imperfect information. The
American economic review, 71(3), 393-410.
Sweeney, J., & Swait, J. (2008). The effects of brand credibility on customer loyalty. Journal of
Retailing and Consumer Services, 15(3), 179-193.
Wray, B., Palmer, A., & Bejou, D. (1994). Using neural network analysis to evaluate buyer-seller
relationships. European Journal of Marketing, 28(10), 32-48.