How to cite this paper
Azad, N., Raoof, D., Javadi, S., Asgari, H & Bagheri, H. (2013). An exploration study to find important factors influencing on brand identification.Management Science Letters , 3(9), 2425-2430.
Refrences
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Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management review, 14(1), 20-39.
Alsem, K. J., & Kostelijk, E. (2008). Identity based marketing: a new balanced marketing paradigm. European Journal of Marketing, 42(9/10), 907-914.
Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: a framework for understanding consumers & apos; relationships with companies. Journal of marketing, 76-88.
Carlson, B. D., Donavan, D. T., & Cumiskey, K. J. (2009). Consumer-brand relationships in sport: brand personality and identification. International Journal of Retail & Distribution Management, 37(4), 370-384.
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. The Journal of Marketing, 1-19.
Geuens, M., Weijters, B., & De Wulf, K. (2009). A new measure of brand personality. International Journal of Research in Marketing, 26(2), 97-107.
Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product & Brand Management, 17(1), 4-12.
Gioia, D. A., Schultz, M., & Corley, K. G. (2000). Organizational identity, image, and adaptive instability. Academy of management Review, 25(1), 63-81.
Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Buy now from Kogan Page.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kuenzel, S., & Halliday, S. V. (2008). Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management,17(5), 293-304.
Laforet, S. (2009). Managing brands: A contemporary Perspective. McGraw Hill Education.
Lu, J., Kadane, J. B., & Boatwright, P. (2008). The dirt on bikes: an illustration of CART models for brand differentiation. Journal of Product & Brand Management, 17(5), 317-326.
McCormack, J. P., Cagan, J., & Vogel, C. M. (2004). Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars. Design studies, 25(1), 1-29.
Nelson, P. (1970). Information and consumer behavior. The Journal of Political Economy, 78(2), 311-329.
Scott, S. G., & Lane, V. R. (2000). A stakeholder approach to organizational identity. Academy of Management Review, 25(1), 43-62.
Smidts, A., Pruyn, A. T. H., & Van Riel, C. B. (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of management journal, 44(5), 1051-1062.
Turner, J. C. (1975). Social comparison and social identity: Some prospects for intergroup behaviour. European journal of social psychology, 5(1), 1-34.
Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management review, 14(1), 20-39.
Alsem, K. J., & Kostelijk, E. (2008). Identity based marketing: a new balanced marketing paradigm. European Journal of Marketing, 42(9/10), 907-914.
Bhattacharya, C. B., & Sen, S. (2003). Consumer-company identification: a framework for understanding consumers & apos; relationships with companies. Journal of marketing, 76-88.
Carlson, B. D., Donavan, D. T., & Cumiskey, K. J. (2009). Consumer-brand relationships in sport: brand personality and identification. International Journal of Retail & Distribution Management, 37(4), 370-384.
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. The Journal of Marketing, 1-19.
Geuens, M., Weijters, B., & De Wulf, K. (2009). A new measure of brand personality. International Journal of Research in Marketing, 26(2), 97-107.
Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product & Brand Management, 17(1), 4-12.
Gioia, D. A., Schultz, M., & Corley, K. G. (2000). Organizational identity, image, and adaptive instability. Academy of management Review, 25(1), 63-81.
Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Buy now from Kogan Page.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kuenzel, S., & Halliday, S. V. (2008). Investigating antecedents and consequences of brand identification. Journal of Product & Brand Management,17(5), 293-304.
Laforet, S. (2009). Managing brands: A contemporary Perspective. McGraw Hill Education.
Lu, J., Kadane, J. B., & Boatwright, P. (2008). The dirt on bikes: an illustration of CART models for brand differentiation. Journal of Product & Brand Management, 17(5), 317-326.
McCormack, J. P., Cagan, J., & Vogel, C. M. (2004). Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars. Design studies, 25(1), 1-29.
Nelson, P. (1970). Information and consumer behavior. The Journal of Political Economy, 78(2), 311-329.
Scott, S. G., & Lane, V. R. (2000). A stakeholder approach to organizational identity. Academy of Management Review, 25(1), 43-62.
Smidts, A., Pruyn, A. T. H., & Van Riel, C. B. (2001). The impact of employee communication and perceived external prestige on organizational identification. Academy of management journal, 44(5), 1051-1062.
Turner, J. C. (1975). Social comparison and social identity: Some prospects for intergroup behaviour. European journal of social psychology, 5(1), 1-34.