How to cite this paper
Ramdana, A., Rahayua, A., Wibowoa, L & Dirgantaria, P. (2021). The effect of uniqueness and student's experience in improving university image: Empirical study at private universities in Indonesia.Management Science Letters , 11(2), 357-364.
Refrences
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Alkhawaldeh, A., Alsaad, A., Taamneh, A., & Alhawamdeh, H. (2020). Examining antecedents and consequences of university brand image. Management Science Letters, 10(5), 953–960.
Arbuckle, J. L. (2016). IBM® SPSS® User’s Guide AmosTM 24, 1–720.
Arpan, L. M., Raney, A. A., & Zivnuska, S. (2003). A cognitive approach to understanding university image. Corporate Communications: An International Journal, 8(2), 97-113.
Azoury, N., Daou, L., & Khoury, C. EL. (2014). University image and its relationship to student satisfaction- case of the Middle Eastern private business schools. International Strategic Management Review, 2(1), 1–8.
Beckett, C., Eriksson, L., Johansson, E., & Wikström, C. (2018). Multivariate Data Analysis (MVDA). Book Chapter,
Bacik, R., Fedorko, R., Nastisin, L., & Gavurova, B. (2018). Factors of communication mix on social media and their role in forming customer experience and brand image. Management and Marketing, 13(3), 1108–1118.
Barney, J. B., & Hesterly, W. S. (2012). Strategic Manajemen and Competitive Advantage concept (4th ed.). New Delhi: Pearson Education Inc.
Bolton, R. N., Gustafsson, A., McColl-Kennedy, J., Sirianni, N. J., & Tse, D. K. (2014). Small details that make big differences: A radical approach to consumption experience as a firm’s differentiating strategy. Journal of Service Management, 25(2), 253–274.
Chen, C.-T. (2016). The Investigation on Brand Image of University Education and Students’ Word-of-Mouth Behavior. Higher Education Studies, 6(4), 23.
Chheda, S., Duncan, E., & Roggenhofer, S. (2017). Putting customer experience at the heart of next-generation operating models. McKinsey Quarterly, 21, 1–10.
Chumaidiyah, E. (2011). Theoretical Framework : The Influence of Core Technical Competence and Core Marketing Competence to Competitive Advantage. Proceedings of the 2011 International Conference on Industrial Engineering and Operations Management, 1233–1239.
Ciptagustia, A., & Kusnendi, K. (2019). Distinctive Capabilities: Can it be a source of competitive advantage?, (September). https://doi.org/10.2991/icebef-18.2019.24
Curtis, T., Abratt, R., & Minor, W. (2009). Corporate brand management in higher education: The case of ERAU. Journal of Product and Brand Management, 18(6), 404–413.
Darsono, N., Yahya, A., & Amalia, R. (2016). Analysis of Distinctive Capabilities and Competitive Advantage on Business Performance of Tourism Industry in Aceh. Journal of Economics, Business and Management, 4(3), 231–234.
De Keyser, A., Lemon, K. N., Klaus, P., & Keiningham, T. L. (2015). A Framework for Understanding and Managing the Customer Experience. Marketing Science Institute Working Paper Series 2015, Report No. 15-121, Forthcoming, (Report No. 15-121), 1–47.
Domb, M., Sujata, J., Sanjay, B., Arindam, R., & Jypti, S. (2016). An empirical study to measure customer experience for telecom operators in indian telecom industry. GSTF Journal on Business Review (GBR), 4(2).
Duarte, P. O., Alves, H. B., & Raposo, M. B. (2010). Understanding university image: A structural equation model approach. International Review on Public and Nonprofit Marketing, 7(1), 21–36.
Dube, A., & Helkkula, A. (2015). Service experiences beyond the direct use: indirect customer use experiences of smartphone apps. Journal of Service Management, 26(lss 2).
Faham, E., Rezvanfar, A., Movahed Mohammadi, S. H., & Rajabi Nohooji, M. (2017). Using system dynamics to develop education for sustainable development in higher education with the emphasis on the sustainability competencies of students. Technological Forecasting and Social Change, 123, 307–326.
Fatma, S. (2014). Antecedents and Consequences of Customer Experience Management-A Literature Review and Research Agenda. International Journal of Business and Commerce, 3(6), 32–49.
Foroudi, P., Jin, Z., Gupta, S., Melewar, T. C., & Foroudi, M. M. (2016). Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69(11), 4882–4889.
Foroudi, P., Yu, Q., Gupta, S., & Foroudi, M. M. (2019). Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138(May 2017), 218–227.
Gentile, C., Milano, P., Noci, G., & Milano, P. (2007). How to Sustain the Customer Experience : An Overview of Experience Components that Co-create Value With the Customer, 25(5), 395–410.
Helfat, C. E. (2002). The birth of capabilities: market entry and the importance of pre-history. Industrial and Corporate Change, 11(4), 725–760.
Helkkula, A. (2011). Characterising the concept of service experience. Journal of Service Management, 22(3), 367–389.
Ivy, J. (2001). Higher education institution image: A correspondence analysis approach. International Journal of Educational Management, 15(6), 276–282.
Royo J. P., (2017). Students as customers: a paradigm shift in higher education. Annual Review. Debats. Revista de Cultura, Poder i Societat, 2, 151–162.
Dziewanowska, K., (2015). Dimensions of Real and Virtual Consumer Experiences Faculty of Management Working Paper Series 9 ( 4 ) 2015 UW Faculty of Management Dimensions of Real and Virtual Consumer Experiences, 9(NOVEMBER), 1–55.
Kay, J. (2001). Foundation of Corporate Success: How Business Strategues Add Value. UK: Oxford University Press.
Keiningham, T., Aksoy, L., Bruce, H. L., Cadet, F., Clennell, N., Hodgkinson, I. R., & Kearney, T. (2019). Customer experience driven business model innovation. Journal of Business Research, (August), 0–1.
Keiningham, T., Ball, J., Benoit, S., Bruce, H. L., Buoye, A., Dzenkovska, J., ... & Zaki, M. (2017). The interplay of customer experience and commitment. Journal of Services Marketing, 31(2), 1–72.
Kusumawati, A. (2013). A Qualitative Study of the Factors Influencing Student Choice: The Case of Public University in Indonesia. J. Basic. Appl. Sci. Res, 3(1), 314–327.
Lafuente-Ruiz-de-Sabando, A., Forcada, J., & Zorrrrillallalla, P. (2018). The university image: A model of overall image and stakeholder perspectives. Cuadernos de Gestion, 19(1), 63–86.
Lafuente-Ruiz-de-Sabando, A., Zorrilla, P., & Forcada, J. (2018). A review of higher education image and reputation literature: Knowledge gaps and a research agenda. European Research on Management and Business Economics, 24(1), 8–16.
Le Roux, A., & Van Rensburg, R. J. (2014). Student perceptions of customer experience in a higher education environment. Acta Commercii, 14(1), 1–9.
Lemke, F., Clark, M., & Wilson, H. (2010). Customer experience quality: An exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39(6), 846–869.
Makadok, R. (2010). The interaction effect of rivalry restraint and competitive advantage on profit: Why the whole is less than the sum of the parts. Management Science, 56(2), 356–372.
Maulidasari, C. D. (2016). Pengaruh Distinctive Capabilities Pengaruh Distinctive Capabilities dan Integrated Marketing Communication Terhadap Citra Destinasi Wisata Maritim Pulau Weh, 2(1), 52–64.
Meyer, C., & Schwager, A. (2007). Understanding customer experience. Harvard Business Review, 85, 2, p.116.
Mihardjo, Leonardus W.W., Elidjen, Alamsjah, F., & Sasmoko. (2018). The role of corporate reputation & distinctive organization capability in developing business model innovation: Case study of indonesian ict firms in facing industry resolution 4.0. Opcion, 34(86), 2190–2208.
Mihardjo, L., Sasmoko, S., Alamsyah, F., & Elidjen, E. (2020). Maximising co-creation strategy through integration of distinctive capabilities and customer experiences in supply chain management. Uncertain Supply Chain Management, 8(1), 187-196.
Mourad, M., Ennew, C., & Kortam, W. (2011). Brand equity in higher education. Marketing Intelligence & Planning, 29(4), 403–420.
Palacios-Marqués, D., García, M. G., Sánchez, M. M., & Mari, M. P. A. (2019). Social entrepreneurship and organizational performance: A study of the mediating role of distinctive competencies in marketing. Journal of Business Research, 101(February), 426–432.
Palmer, A. (2010). Customer experience management : a critical review of an emerging idea.
Panda, S., Pandey, S. C., Bennett, A., & Tian, X. (2018). University brand image as competitive advantage: a two country study. International Journal of Educational Management.
Pangarso, A. (2019). Bagaimana meningkatkan kualitas universitas swasta, tempat mayoritas mahasiswa Indonesia kuliah.
Plungpongpan, J., Tiangsoongnern, L., & Speece, M. (2016). International Journal of Educational Management University social responsibility and brand image of private universities in Bangkok. International Journal of Educational Management, 30(4), 571–59110.
Rahayu, A. (2010). Analisis Sumber Daya Sekolah dan Program Penciptaan Nilai dalam Meningkatkan Daya Saing Sekolah. Educationist, IV(1), 48–56.
Rahim, A., Bakar, A., Hashim, F., & Ahmad, H. (2009). Distinctive Capabilities and Strategic Thrusts of Malaysia ’ s Institutions of Higher Learning. International Journal of Marketing Studies, 1(2), 158–164.
Ramdan, A. M., Rahayu, A., Hurriyati, R., & Sultan, M. A. (2020). the role of brand equity in making decisions to choose higher education for new middle-class students. In R. Hurriyati, B. Tjahjono, I. Yamamoto, A. Rahayu, ade G. Abdullah, & ari arifin Danuwijaya (Eds.), Advances in Business, Management and Entrepreneurship: Proceedings of the 3rd Global Conference on Business Management & Entrepreneurship (GC-BME 3) (pp. 25–27). London: crc press taylor & francis group.
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019a). Effect of Market Orientation on Business Performance in MSMEs as mediating by Dynamic Marketing Capabilities. Calitatea, 20(172), 78–83.
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019b). Empirical Assessment of the Role of Product Innovation in Dynamic Marketing Capabilities and Company Performance. Quality-Access to Success, 20(173), 64–67.
Riswanto, A., Rasto, R., Hendrayati, H., Saparudin, M., Abidin, A. Z., & Eka, A. P. B. (2020). The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country. Management Science Letters, 1947–1952.
Simamora, V. (2016). Pengaruh keunikan kapabilitas dan turbulensi lingkungan terhadap strategi korporasi dan dampaknya pada kinerja universitas. Journal of Business Studies, 2(1).
Sinatra, L., & Darmastuti, R. (2009). Kajian Peran Public Relations Dalam Meningkatkan Citra Perguruan Tinggi Swasta Di Jawa Tengah. Scriptura, 2(2), 95–105.
Siqueira, J. R., Peña, N. G., ter Horst, E., & Molina, G. (2019). Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention. Electronic Commerce Research and Applications, 37(40), 100870.
Sirapracha, J., & Tocquer, G. (2012). Customer Experience , Brand Image and Customer Loyalty in Telecommunication Services. International Conference on Economics Business and Marketing Management, 29, 112–117.
Temple, P., Callender, C., Grove, L., & Kersh, N. (2014). Managing the student experience in a shifting higher education landscape, (November).
Thomas, L. Wheelen, Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2018). Strategic Management and Business Policy GLOBALIZATION, INNOVATION, AND SUSTAINABILITY FIFTEENTH EDITION GLOBAL EDITION (FIFTEENTH). United Kingdom: Pearson Education Limited.
Wilkins, S., & Huisman, J. (2013). Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses. Journal of Studies in International Education, 17(5), 607–623.
Wilkins, S., & Huisman, J. (2015). Factors affecting university image formation among prospective higher education students: the case of international branch campuses. Studies in Higher Education, 40(7), 1256–1272.
Woodall, T., Hiller, A., & Resnick, S. (2014). Making sense of higher education: Students as consumers and the value of the university experience. Studies in Higher Education, 39(1), 48–67.
Alkhawaldeh, A., Alsaad, A., Taamneh, A., & Alhawamdeh, H. (2020). Examining antecedents and consequences of university brand image. Management Science Letters, 10(5), 953–960.
Arbuckle, J. L. (2016). IBM® SPSS® User’s Guide AmosTM 24, 1–720.
Arpan, L. M., Raney, A. A., & Zivnuska, S. (2003). A cognitive approach to understanding university image. Corporate Communications: An International Journal, 8(2), 97-113.
Azoury, N., Daou, L., & Khoury, C. EL. (2014). University image and its relationship to student satisfaction- case of the Middle Eastern private business schools. International Strategic Management Review, 2(1), 1–8.
Beckett, C., Eriksson, L., Johansson, E., & Wikström, C. (2018). Multivariate Data Analysis (MVDA). Book Chapter,
Bacik, R., Fedorko, R., Nastisin, L., & Gavurova, B. (2018). Factors of communication mix on social media and their role in forming customer experience and brand image. Management and Marketing, 13(3), 1108–1118.
Barney, J. B., & Hesterly, W. S. (2012). Strategic Manajemen and Competitive Advantage concept (4th ed.). New Delhi: Pearson Education Inc.
Bolton, R. N., Gustafsson, A., McColl-Kennedy, J., Sirianni, N. J., & Tse, D. K. (2014). Small details that make big differences: A radical approach to consumption experience as a firm’s differentiating strategy. Journal of Service Management, 25(2), 253–274.
Chen, C.-T. (2016). The Investigation on Brand Image of University Education and Students’ Word-of-Mouth Behavior. Higher Education Studies, 6(4), 23.
Chheda, S., Duncan, E., & Roggenhofer, S. (2017). Putting customer experience at the heart of next-generation operating models. McKinsey Quarterly, 21, 1–10.
Chumaidiyah, E. (2011). Theoretical Framework : The Influence of Core Technical Competence and Core Marketing Competence to Competitive Advantage. Proceedings of the 2011 International Conference on Industrial Engineering and Operations Management, 1233–1239.
Ciptagustia, A., & Kusnendi, K. (2019). Distinctive Capabilities: Can it be a source of competitive advantage?, (September). https://doi.org/10.2991/icebef-18.2019.24
Curtis, T., Abratt, R., & Minor, W. (2009). Corporate brand management in higher education: The case of ERAU. Journal of Product and Brand Management, 18(6), 404–413.
Darsono, N., Yahya, A., & Amalia, R. (2016). Analysis of Distinctive Capabilities and Competitive Advantage on Business Performance of Tourism Industry in Aceh. Journal of Economics, Business and Management, 4(3), 231–234.
De Keyser, A., Lemon, K. N., Klaus, P., & Keiningham, T. L. (2015). A Framework for Understanding and Managing the Customer Experience. Marketing Science Institute Working Paper Series 2015, Report No. 15-121, Forthcoming, (Report No. 15-121), 1–47.
Domb, M., Sujata, J., Sanjay, B., Arindam, R., & Jypti, S. (2016). An empirical study to measure customer experience for telecom operators in indian telecom industry. GSTF Journal on Business Review (GBR), 4(2).
Duarte, P. O., Alves, H. B., & Raposo, M. B. (2010). Understanding university image: A structural equation model approach. International Review on Public and Nonprofit Marketing, 7(1), 21–36.
Dube, A., & Helkkula, A. (2015). Service experiences beyond the direct use: indirect customer use experiences of smartphone apps. Journal of Service Management, 26(lss 2).
Faham, E., Rezvanfar, A., Movahed Mohammadi, S. H., & Rajabi Nohooji, M. (2017). Using system dynamics to develop education for sustainable development in higher education with the emphasis on the sustainability competencies of students. Technological Forecasting and Social Change, 123, 307–326.
Fatma, S. (2014). Antecedents and Consequences of Customer Experience Management-A Literature Review and Research Agenda. International Journal of Business and Commerce, 3(6), 32–49.
Foroudi, P., Jin, Z., Gupta, S., Melewar, T. C., & Foroudi, M. M. (2016). Influence of innovation capability and customer experience on reputation and loyalty. Journal of Business Research, 69(11), 4882–4889.
Foroudi, P., Yu, Q., Gupta, S., & Foroudi, M. M. (2019). Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change, 138(May 2017), 218–227.
Gentile, C., Milano, P., Noci, G., & Milano, P. (2007). How to Sustain the Customer Experience : An Overview of Experience Components that Co-create Value With the Customer, 25(5), 395–410.
Helfat, C. E. (2002). The birth of capabilities: market entry and the importance of pre-history. Industrial and Corporate Change, 11(4), 725–760.
Helkkula, A. (2011). Characterising the concept of service experience. Journal of Service Management, 22(3), 367–389.
Ivy, J. (2001). Higher education institution image: A correspondence analysis approach. International Journal of Educational Management, 15(6), 276–282.
Royo J. P., (2017). Students as customers: a paradigm shift in higher education. Annual Review. Debats. Revista de Cultura, Poder i Societat, 2, 151–162.
Dziewanowska, K., (2015). Dimensions of Real and Virtual Consumer Experiences Faculty of Management Working Paper Series 9 ( 4 ) 2015 UW Faculty of Management Dimensions of Real and Virtual Consumer Experiences, 9(NOVEMBER), 1–55.
Kay, J. (2001). Foundation of Corporate Success: How Business Strategues Add Value. UK: Oxford University Press.
Keiningham, T., Aksoy, L., Bruce, H. L., Cadet, F., Clennell, N., Hodgkinson, I. R., & Kearney, T. (2019). Customer experience driven business model innovation. Journal of Business Research, (August), 0–1.
Keiningham, T., Ball, J., Benoit, S., Bruce, H. L., Buoye, A., Dzenkovska, J., ... & Zaki, M. (2017). The interplay of customer experience and commitment. Journal of Services Marketing, 31(2), 1–72.
Kusumawati, A. (2013). A Qualitative Study of the Factors Influencing Student Choice: The Case of Public University in Indonesia. J. Basic. Appl. Sci. Res, 3(1), 314–327.
Lafuente-Ruiz-de-Sabando, A., Forcada, J., & Zorrrrillallalla, P. (2018). The university image: A model of overall image and stakeholder perspectives. Cuadernos de Gestion, 19(1), 63–86.
Lafuente-Ruiz-de-Sabando, A., Zorrilla, P., & Forcada, J. (2018). A review of higher education image and reputation literature: Knowledge gaps and a research agenda. European Research on Management and Business Economics, 24(1), 8–16.
Le Roux, A., & Van Rensburg, R. J. (2014). Student perceptions of customer experience in a higher education environment. Acta Commercii, 14(1), 1–9.
Lemke, F., Clark, M., & Wilson, H. (2010). Customer experience quality: An exploration in business and consumer contexts using repertory grid technique. Journal of the Academy of Marketing Science, 39(6), 846–869.
Makadok, R. (2010). The interaction effect of rivalry restraint and competitive advantage on profit: Why the whole is less than the sum of the parts. Management Science, 56(2), 356–372.
Maulidasari, C. D. (2016). Pengaruh Distinctive Capabilities Pengaruh Distinctive Capabilities dan Integrated Marketing Communication Terhadap Citra Destinasi Wisata Maritim Pulau Weh, 2(1), 52–64.
Meyer, C., & Schwager, A. (2007). Understanding customer experience. Harvard Business Review, 85, 2, p.116.
Mihardjo, Leonardus W.W., Elidjen, Alamsjah, F., & Sasmoko. (2018). The role of corporate reputation & distinctive organization capability in developing business model innovation: Case study of indonesian ict firms in facing industry resolution 4.0. Opcion, 34(86), 2190–2208.
Mihardjo, L., Sasmoko, S., Alamsyah, F., & Elidjen, E. (2020). Maximising co-creation strategy through integration of distinctive capabilities and customer experiences in supply chain management. Uncertain Supply Chain Management, 8(1), 187-196.
Mourad, M., Ennew, C., & Kortam, W. (2011). Brand equity in higher education. Marketing Intelligence & Planning, 29(4), 403–420.
Palacios-Marqués, D., García, M. G., Sánchez, M. M., & Mari, M. P. A. (2019). Social entrepreneurship and organizational performance: A study of the mediating role of distinctive competencies in marketing. Journal of Business Research, 101(February), 426–432.
Palmer, A. (2010). Customer experience management : a critical review of an emerging idea.
Panda, S., Pandey, S. C., Bennett, A., & Tian, X. (2018). University brand image as competitive advantage: a two country study. International Journal of Educational Management.
Pangarso, A. (2019). Bagaimana meningkatkan kualitas universitas swasta, tempat mayoritas mahasiswa Indonesia kuliah.
Plungpongpan, J., Tiangsoongnern, L., & Speece, M. (2016). International Journal of Educational Management University social responsibility and brand image of private universities in Bangkok. International Journal of Educational Management, 30(4), 571–59110.
Rahayu, A. (2010). Analisis Sumber Daya Sekolah dan Program Penciptaan Nilai dalam Meningkatkan Daya Saing Sekolah. Educationist, IV(1), 48–56.
Rahim, A., Bakar, A., Hashim, F., & Ahmad, H. (2009). Distinctive Capabilities and Strategic Thrusts of Malaysia ’ s Institutions of Higher Learning. International Journal of Marketing Studies, 1(2), 158–164.
Ramdan, A. M., Rahayu, A., Hurriyati, R., & Sultan, M. A. (2020). the role of brand equity in making decisions to choose higher education for new middle-class students. In R. Hurriyati, B. Tjahjono, I. Yamamoto, A. Rahayu, ade G. Abdullah, & ari arifin Danuwijaya (Eds.), Advances in Business, Management and Entrepreneurship: Proceedings of the 3rd Global Conference on Business Management & Entrepreneurship (GC-BME 3) (pp. 25–27). London: crc press taylor & francis group.
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019a). Effect of Market Orientation on Business Performance in MSMEs as mediating by Dynamic Marketing Capabilities. Calitatea, 20(172), 78–83.
Riswanto, A., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2019b). Empirical Assessment of the Role of Product Innovation in Dynamic Marketing Capabilities and Company Performance. Quality-Access to Success, 20(173), 64–67.
Riswanto, A., Rasto, R., Hendrayati, H., Saparudin, M., Abidin, A. Z., & Eka, A. P. B. (2020). The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country. Management Science Letters, 1947–1952.
Simamora, V. (2016). Pengaruh keunikan kapabilitas dan turbulensi lingkungan terhadap strategi korporasi dan dampaknya pada kinerja universitas. Journal of Business Studies, 2(1).
Sinatra, L., & Darmastuti, R. (2009). Kajian Peran Public Relations Dalam Meningkatkan Citra Perguruan Tinggi Swasta Di Jawa Tengah. Scriptura, 2(2), 95–105.
Siqueira, J. R., Peña, N. G., ter Horst, E., & Molina, G. (2019). Spreading the Word: How Customer Experience in a Traditional Retail Setting Influences Consumer Traditional and Electronic Word-of-mouth Intention. Electronic Commerce Research and Applications, 37(40), 100870.
Sirapracha, J., & Tocquer, G. (2012). Customer Experience , Brand Image and Customer Loyalty in Telecommunication Services. International Conference on Economics Business and Marketing Management, 29, 112–117.
Temple, P., Callender, C., Grove, L., & Kersh, N. (2014). Managing the student experience in a shifting higher education landscape, (November).
Thomas, L. Wheelen, Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2018). Strategic Management and Business Policy GLOBALIZATION, INNOVATION, AND SUSTAINABILITY FIFTEENTH EDITION GLOBAL EDITION (FIFTEENTH). United Kingdom: Pearson Education Limited.
Wilkins, S., & Huisman, J. (2013). Student Evaluation of University Image Attractiveness and Its Impact on Student Attachment to International Branch Campuses. Journal of Studies in International Education, 17(5), 607–623.
Wilkins, S., & Huisman, J. (2015). Factors affecting university image formation among prospective higher education students: the case of international branch campuses. Studies in Higher Education, 40(7), 1256–1272.
Woodall, T., Hiller, A., & Resnick, S. (2014). Making sense of higher education: Students as consumers and the value of the university experience. Studies in Higher Education, 39(1), 48–67.