How to cite this paper
Azad, N., Zarifi, S & Hozouri, S. (2013). A factor analysis to find critical success factors in retail brand.Management Science Letters , 3(3), 827-832.
Refrences
Azad, N., & Masoumi, M. (2012). The impact of packaging on product competition. Management
Science Letters, 2(8), 2789-2794.
Azad, N., Seyed Aliakbar, S.M., & Ansari, M. (2012). Investigating knowledge management critical
success factors in carpet industry. Management Science Letters, 2(8), 2717-2722.
Azad, N., Zarifi, S.F., Hozori, S., & Hashemi, S. (2013). A survey on critical factors influencing new
advertisement methods. Management Science Letters, 3(2), 569-574.
Broyles, S. A., Ross, R. H., Davis, D., & Leingpibul, T. (2011). Customers & apos; comparative loyalty to
retail and manufacturer brands. Journal of Product & Brand Management, 20(3), 205-215.
Choi, S. C. (2008). Optimal retail pricing of a store brand. Journal of Product & Brand
Management, 17(2), 108-114.
De Jong, J. P., & Den Hartog, D. N. (2007). How leaders influence employees & apos; innovative
behaviour. European Journal of Innovation Management, 10(1), 41-64.
Guenzi, P., Johnson, M. D., & Castaldo, S. (2009). A comprehensive model of customer trust in two
retail stores. Journal of Service Management, 20(3), 290-316.
Granot, E., Greene, H., & Brashear, T. G. (2010). Female consumers: Decision-making in branddriven
retail. Journal of Business Research, 63(8), 801-808.
Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: experiencing
the brand at first hand. Marketing Intelligence & Planning,28(3), 241-248.
Kachersky, L. (2011). Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit
Price Increase Tactics on Retailer and Product Brand Attitudes. Journal of Retailing, 87(4), 479–
488.
Nisar, T. M. (2011). Intellectual Property Securitization and Growth Capital in Retail
Franchising. Journal of Retailing, 87(3), 393-405.
Poolthong, Y., & Mandhachitara, R. (2009). Customer expectations of CSR, perceived service quality
and brand effect in Thai retail banking. International Journal of Bank Marketing, 27(6), 408-427.
Wallace, E., & de Chernatony, L. (2009). Exploring brand sabotage in retail banking. Journal of
Product & Brand Management, 18(3), 198-211.
Science Letters, 2(8), 2789-2794.
Azad, N., Seyed Aliakbar, S.M., & Ansari, M. (2012). Investigating knowledge management critical
success factors in carpet industry. Management Science Letters, 2(8), 2717-2722.
Azad, N., Zarifi, S.F., Hozori, S., & Hashemi, S. (2013). A survey on critical factors influencing new
advertisement methods. Management Science Letters, 3(2), 569-574.
Broyles, S. A., Ross, R. H., Davis, D., & Leingpibul, T. (2011). Customers & apos; comparative loyalty to
retail and manufacturer brands. Journal of Product & Brand Management, 20(3), 205-215.
Choi, S. C. (2008). Optimal retail pricing of a store brand. Journal of Product & Brand
Management, 17(2), 108-114.
De Jong, J. P., & Den Hartog, D. N. (2007). How leaders influence employees & apos; innovative
behaviour. European Journal of Innovation Management, 10(1), 41-64.
Guenzi, P., Johnson, M. D., & Castaldo, S. (2009). A comprehensive model of customer trust in two
retail stores. Journal of Service Management, 20(3), 290-316.
Granot, E., Greene, H., & Brashear, T. G. (2010). Female consumers: Decision-making in branddriven
retail. Journal of Business Research, 63(8), 801-808.
Jones, P., Comfort, D., Clarke-Hill, C., & Hillier, D. (2010). Retail experience stores: experiencing
the brand at first hand. Marketing Intelligence & Planning,28(3), 241-248.
Kachersky, L. (2011). Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit
Price Increase Tactics on Retailer and Product Brand Attitudes. Journal of Retailing, 87(4), 479–
488.
Nisar, T. M. (2011). Intellectual Property Securitization and Growth Capital in Retail
Franchising. Journal of Retailing, 87(3), 393-405.
Poolthong, Y., & Mandhachitara, R. (2009). Customer expectations of CSR, perceived service quality
and brand effect in Thai retail banking. International Journal of Bank Marketing, 27(6), 408-427.
Wallace, E., & de Chernatony, L. (2009). Exploring brand sabotage in retail banking. Journal of
Product & Brand Management, 18(3), 198-211.