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Naser Azad(82)
Mohammad Reza Iravani(64)
Zeplin Jiwa Husada Tarigan(60)
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Hotlan Siagian(39)
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Ni Nyoman Kerti Yasa(29)
Sulieman Ibraheem Shelash Al-Hawary(28)
Prasadja Ricardianto(28)
Sautma Ronni Basana(27)
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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 2 Issue 3 pp. 805-810 , 2012

Investigating important factors influencing purchasing from chains Pages 805-810 Right click to download the paper Download PDF

Authors: Naser Azad

DOI: 10.5267/j.msl.2011.12.015

Keywords: Advertisement, Chain stores, Marketing planning

Abstract: In this paper, we survey important factors, influencing customers to buy more from one of well known food market operating in capital city of Iran named Shahrvand. The survey studies the effects of six factors including customer & apos; s perception, persuasive factors, brand, customers & apos; expectations, product & apos; s characteristics and special features of store on attracting more customers. We have distributed questionnaire among 196 customers who regularly visit stores and analyzed details of the data. The results indicate that customers & apos; perception is the most important item, which includes eight components. Years of experience is the most important item in our survey followed by impact of color and working hours. Diversity of services is another factor, which plays the most important role followed by quality of services. Next, fidelity and brand are other most important factors and the name of store and risk are in lower degree of importance.

How to cite this paper
Azad, N. (2012). Investigating important factors influencing purchasing from chains.Management Science Letters , 2(3), 805-810.

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Journal: Management Science Letters | Year: 2012 | Volume: 2 | Issue: 3 | Views: 11422 | Reviews: 0

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