How to cite this paper
Azad, N., Hozouri, S., Zarifi, S & Khodashenas, Y. (2013). A factor analysis to detect factors influencing building national brand.Management Science Letters , 3(3), 777-782.
Refrences
Azad, N., & Masoumi, M. (2012). The impact of packaging on product competition. Management
Science Letters, 2(8), 2789-2794.
Azad, N., Seyed Aliakbar, S.M., & Ansari, M. (2012). Investigating knowledge management critical
success factors in carpet industry. Management Science Letters, 2(8), 2717-2722.
Azad, N., Zarifi, S.F., Hozori, S., & Hashemi, S. (2013). A survey on critical factors influencing new
advertisement methods. Management Science Letters, 3(2), 569-574.
Barron, J., & Hollingshead, J. (2004). Brand globally, market locally. Journal of Business
Strategy, 25(1), 9-14.
Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of
Tourism Research, 34(2), 400-421.
Breazeale, M., & Ponder, N. (2011). Get the picture? Visual servicescapes and self-image
congruity. Journal of Business Research doi: 10.1016/j.jbusres.2011.06.009
Shukla, P., & Purani, K. (2012). Comparing the importance of luxury value perceptions in crossnational
contexts. Journal of Business Research, 65(10), 1417-1424.
Amrouche, N., & Yan, R. (2012). Implementing online store for national brand competing against
private label. Journal of Business Research, 65(3), 325-332.
Karray, S., & Mart?n-Herr?n, G. (2009). A dynamic model for advertising and pricing competition
between national and store brands. European Journal of Operational Research, 193(2), 451-467.
Romaniuk, J., Sharp, B., & Ehrenberg, A. (2007). Evidence concerning the importance of perceived
brand differentiation. Australasian Marketing Journal (AMJ), 15(2), 42-54.
LaTour, K., LaTour, M. S., & Zinkhan, G. M. (2010). Coke is It: How stories in childhood memories
illuminate an icon. Journal of Business Research, 63(3), 328-336.
Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales
promotions on brand equity. Journal of Business Research, 64(1), 24-28.
Buil, I., de Chernatony, L., & Mart?nez, E. (2008). A cross-national validation of the consumer-based
brand equity scale. Journal of Product & Brand Management, 17(6), 384-392.
Science Letters, 2(8), 2789-2794.
Azad, N., Seyed Aliakbar, S.M., & Ansari, M. (2012). Investigating knowledge management critical
success factors in carpet industry. Management Science Letters, 2(8), 2717-2722.
Azad, N., Zarifi, S.F., Hozori, S., & Hashemi, S. (2013). A survey on critical factors influencing new
advertisement methods. Management Science Letters, 3(2), 569-574.
Barron, J., & Hollingshead, J. (2004). Brand globally, market locally. Journal of Business
Strategy, 25(1), 9-14.
Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of
Tourism Research, 34(2), 400-421.
Breazeale, M., & Ponder, N. (2011). Get the picture? Visual servicescapes and self-image
congruity. Journal of Business Research doi: 10.1016/j.jbusres.2011.06.009
Shukla, P., & Purani, K. (2012). Comparing the importance of luxury value perceptions in crossnational
contexts. Journal of Business Research, 65(10), 1417-1424.
Amrouche, N., & Yan, R. (2012). Implementing online store for national brand competing against
private label. Journal of Business Research, 65(3), 325-332.
Karray, S., & Mart?n-Herr?n, G. (2009). A dynamic model for advertising and pricing competition
between national and store brands. European Journal of Operational Research, 193(2), 451-467.
Romaniuk, J., Sharp, B., & Ehrenberg, A. (2007). Evidence concerning the importance of perceived
brand differentiation. Australasian Marketing Journal (AMJ), 15(2), 42-54.
LaTour, K., LaTour, M. S., & Zinkhan, G. M. (2010). Coke is It: How stories in childhood memories
illuminate an icon. Journal of Business Research, 63(3), 328-336.
Valette-Florence, P., Guizani, H., & Merunka, D. (2011). The impact of brand personality and sales
promotions on brand equity. Journal of Business Research, 64(1), 24-28.
Buil, I., de Chernatony, L., & Mart?nez, E. (2008). A cross-national validation of the consumer-based
brand equity scale. Journal of Product & Brand Management, 17(6), 384-392.