How to cite this paper
Perumal, S., Ali, J & Shaarih, H. (2021). Exploring nexus among sensory marketing and repurchase intention: Application of S-O-R Model.Management Science Letters , 11(5), 1527-1536.
Refrences
Aitamer, G., & Zhou, Q. (2011). Motives and guidance for the use of sensory marketing in retailing. unpublished Master’s dissertation, Karlstad Business School, Sweden.
Ali, F., Omar, R., & Amin, M. (2013). An examination of the relationships between physical environment, perceived value, image and behavioural Intentions: A SEM approach towards Malaysian resort hotels. Journal of Hotel and Tourism Management, 27(2), 9-26.
Bayraktar, E., Tatoglu, E., Turkyilmaz, A., Delen, D., & Zaim, S. (2012). Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA. Expert Systems with Applications, 39(1), 99-106.
Bravo, R., Montaner, T., & Pina, J. M. (2009). The role of bank image for customers versus non‐customers. International Journal of Bank Marketing, 27(4).
Căruntu, A. L., & Diţoiu, M. C. (2014). The perceptions of hospitality services of a tourism destination. Procedia-Social and Behavioral Sciences, 109, 231-235.
Chang, L.-Y., & Hung, S.-C. (2013). Adoption and loyalty toward low cost carriers: The case of Taipei–Singapore passengers. Transportation Research Part E: Logistics and Transportation Review, 50, 29-36.
Chin, W. W. (2010). How to write up and report PLS analyses Handbook of partial least squares (pp. 655-690): Springer.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences, 2nd edn. Á/L: Erbaum Press, Hillsdale, NJ, USA.
Cornelissen, J. P. (2006). Making sense of theory construction: Metaphor and disciplined imagination. Organization Studies, 27(11), 1579-1597.
Erciş, A., Ünal, S., Candan, F. B., & Yıldırım, H. (2012). The effect of brand satisfaction, trust and brand commitment on loyalty and repurchase intentions. Procedia-Social and Behavioral Sciences, 58, 1395-1404.
Erenkol, A. D., & Merve, A. (2015). Sensory marketing. Journal of Administrative Science Policy Studies, 3, 1-26.
Estalami, H., Maxwell, S., Martín‐Consuegra, D., Molina, A., & Esteban, Á. (2007). An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector. Journal of Product & Brand Management, 16(7).
Farrell, A. M., & Rudd, J. M. (2009). Factor analysis and discriminant validity: A brief review of some practical issues.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics: Sage Publications Sage CA: Los Angeles, CA.
George, D., & Mallery, M. (2003). Using SPSS for Windows step by step: a simple guide and reference.
Geraldine, O. (2013). Effects of airline service quality on airline image and passengers loyalty: Findings from Arik Air Nigeria passengers. Journal of Hospitality Management and Tourism, 4(2), 19-28.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40(3), 414-433.
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling: saGe publications.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing New challenges to international marketing: Emerald Group Publishing Limited.
Hu, H.-H., Kandampully, J., & Juwaheer, T. D. (2009). Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study. The service industries journal, 29(2), 111-125.
Hussain, S. (2018). Brand Image and Customer Loyalty Through Sensory Marketing Strategies-A Study on International Fast Food Chain Restaurants.
Jones, T., & Taylor, S. F. (2007). The conceptual domain of service loyalty: how many dimensions? Journal of Services Marketing, 21(1).
Kashif, M., Zarkada, A., & Ramayah, T. (2018). The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically. Total Quality Management & Business Excellence, 29(5-6), 481-501.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
Kim, C., Galliers, R. D., Shin, N., Ryoo, J.-H., & Kim, J. (2012). Factors influencing Internet shopping value and customer repurchase intention. Electronic Commerce Research and Applications, 11(4), 374-387.
Kotler, P., & Armstrong, G. (2010). Principles of marketing: Pearson education.
Lau, V. (2017). Sensory perceptions of Asian destinations. Critical Tourism Studies Proceedings, 2017(1), 158.
Lindstrom, M. (2005). Broad sensory branding. Journal of Product & Brand Management, 14(2), 84-87.
Liu, C.-H. S., & Lee, T. (2016). Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42-54.
Liu, Y., & Jang, S. S. (2009). Perceptions of Chinese restaurants in the US: what affects customer satisfaction and behavioral intentions? International Journal of Hospitality Management, 28(3), 338-348.
Loureiro, S. M. C., & Fialho, A. F. (2017). The role of intrinsic in-flight cues in relationship quality and behavioural intentions: segmentation in less mindful and mindful passengers. Journal of Travel & Tourism Marketing, 34(7), 948-962.
McCrae, R. R., Kurtz, J. E., Yamagata, S., & Terracciano, A. (2011). Internal consistency, retest reliability, and their implications for personality scale validity. Personality and Social Psychology Review, 15(1), 28-50.
Mehrabian, A., & Russel, J. (1974). An approach to environmental psycho-~: Cambridge, Mass.: Witt press.
Onyemachi, O., & Lilian, K.-O. (2012). Analysis of the Determinants of Repurchase Intention of Soap Products of an Agribusiness Firm in Abia State, Nigeria: Citeseer.
Park, J.-W., Robertson, R., & Wu, C.-L. (2004). The effect of airline service quality on passengers’ behavioural intentions: a Korean case study. Journal of Air Transport Management, 10(6), 435-439.
Ryu, K., & Han, H. (2010). Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants: Moderating role of perceived price. Journal of Hospitality & Tourism Research, 34(3), 310-329.
Şahin, A., Zehir, C., & Kitapccedil, H. (2012). The effects of brand experience and service quality on repurchase intention: The role of brand relationship quality. African Journal of Business Management, 6(45), 11190-11201.
Saleem, M. A., Zahra, S., & Yaseen, A. (2017). Impact of service quality and trust on repurchase intentions–the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29(5).
Sarstedt, M., Ringle, C. M., Henseler, J., & Hair, J. F. (2014). On the emancipation of PLS-SEM: A commentary on Rigdon (2012). Long range planning, 47(3), 154-160.
Schlomer, G. L., Bauman, S., & Card, N. A. (2010). Best practices for missing data management in counseling psychology. Journal of Counseling Psychology, 57(1), 1.
Singh, A. K. (2015). Modeling passengers’ future behavioral intentions in airline industry using SEM. Journal of Advances in Management Research, 12(2).
Singh, R., & Khan, I. A. (2012). An approach to increase customer retention and loyalty in B2C world. International Journal of Scientific and Research Publications, 2(6), 1-5.
Spence, C., & Piqueras-Fiszman, B. (2014). The perfect meal: the multisensory science of food and dining: John Wiley & Sons.
Suh, M., Moon, H., Han, H., & Ham, S. (2015). Invisible and intangible, but undeniable: Role of ambient conditions in building hotel guests’ loyalty. Journal of Hospitality Marketing & Management, 24(7), 727-753.
Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2007). Using multivariate statistics (Vol. 5): Pearson Boston, MA.
Wiedmann, K.-P., Labenz, F., Haase, J., & Hennigs, N. (2018). The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. Journal of Brand Management, 25(2), 101-118.
Yoganathan, V., Osburg, V.-S., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of Business Research, 96, 386-396.
Zahari, M., Salleh, N., Kamaruddin, M., & Kutut, M. (2011). In-flight meals, passengers’ level of satisfaction and re-flying intention. World Academy of Science, Engineering and Technology, 60(12), 1353-1360.
Ali, F., Omar, R., & Amin, M. (2013). An examination of the relationships between physical environment, perceived value, image and behavioural Intentions: A SEM approach towards Malaysian resort hotels. Journal of Hotel and Tourism Management, 27(2), 9-26.
Bayraktar, E., Tatoglu, E., Turkyilmaz, A., Delen, D., & Zaim, S. (2012). Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA. Expert Systems with Applications, 39(1), 99-106.
Bravo, R., Montaner, T., & Pina, J. M. (2009). The role of bank image for customers versus non‐customers. International Journal of Bank Marketing, 27(4).
Căruntu, A. L., & Diţoiu, M. C. (2014). The perceptions of hospitality services of a tourism destination. Procedia-Social and Behavioral Sciences, 109, 231-235.
Chang, L.-Y., & Hung, S.-C. (2013). Adoption and loyalty toward low cost carriers: The case of Taipei–Singapore passengers. Transportation Research Part E: Logistics and Transportation Review, 50, 29-36.
Chin, W. W. (2010). How to write up and report PLS analyses Handbook of partial least squares (pp. 655-690): Springer.
Cohen, J. (1988). Statistical power analysis for the behavioral sciences, 2nd edn. Á/L: Erbaum Press, Hillsdale, NJ, USA.
Cornelissen, J. P. (2006). Making sense of theory construction: Metaphor and disciplined imagination. Organization Studies, 27(11), 1579-1597.
Erciş, A., Ünal, S., Candan, F. B., & Yıldırım, H. (2012). The effect of brand satisfaction, trust and brand commitment on loyalty and repurchase intentions. Procedia-Social and Behavioral Sciences, 58, 1395-1404.
Erenkol, A. D., & Merve, A. (2015). Sensory marketing. Journal of Administrative Science Policy Studies, 3, 1-26.
Estalami, H., Maxwell, S., Martín‐Consuegra, D., Molina, A., & Esteban, Á. (2007). An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector. Journal of Product & Brand Management, 16(7).
Farrell, A. M., & Rudd, J. M. (2009). Factor analysis and discriminant validity: A brief review of some practical issues.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics: Sage Publications Sage CA: Los Angeles, CA.
George, D., & Mallery, M. (2003). Using SPSS for Windows step by step: a simple guide and reference.
Geraldine, O. (2013). Effects of airline service quality on airline image and passengers loyalty: Findings from Arik Air Nigeria passengers. Journal of Hospitality Management and Tourism, 4(2), 19-28.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40(3), 414-433.
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling: saGe publications.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing New challenges to international marketing: Emerald Group Publishing Limited.
Hu, H.-H., Kandampully, J., & Juwaheer, T. D. (2009). Relationships and impacts of service quality, perceived value, customer satisfaction, and image: an empirical study. The service industries journal, 29(2), 111-125.
Hussain, S. (2018). Brand Image and Customer Loyalty Through Sensory Marketing Strategies-A Study on International Fast Food Chain Restaurants.
Jones, T., & Taylor, S. F. (2007). The conceptual domain of service loyalty: how many dimensions? Journal of Services Marketing, 21(1).
Kashif, M., Zarkada, A., & Ramayah, T. (2018). The impact of attitude, subjective norms, and perceived behavioural control on managers’ intentions to behave ethically. Total Quality Management & Business Excellence, 29(5-6), 481-501.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
Kim, C., Galliers, R. D., Shin, N., Ryoo, J.-H., & Kim, J. (2012). Factors influencing Internet shopping value and customer repurchase intention. Electronic Commerce Research and Applications, 11(4), 374-387.
Kotler, P., & Armstrong, G. (2010). Principles of marketing: Pearson education.
Lau, V. (2017). Sensory perceptions of Asian destinations. Critical Tourism Studies Proceedings, 2017(1), 158.
Lindstrom, M. (2005). Broad sensory branding. Journal of Product & Brand Management, 14(2), 84-87.
Liu, C.-H. S., & Lee, T. (2016). Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42-54.
Liu, Y., & Jang, S. S. (2009). Perceptions of Chinese restaurants in the US: what affects customer satisfaction and behavioral intentions? International Journal of Hospitality Management, 28(3), 338-348.
Loureiro, S. M. C., & Fialho, A. F. (2017). The role of intrinsic in-flight cues in relationship quality and behavioural intentions: segmentation in less mindful and mindful passengers. Journal of Travel & Tourism Marketing, 34(7), 948-962.
McCrae, R. R., Kurtz, J. E., Yamagata, S., & Terracciano, A. (2011). Internal consistency, retest reliability, and their implications for personality scale validity. Personality and Social Psychology Review, 15(1), 28-50.
Mehrabian, A., & Russel, J. (1974). An approach to environmental psycho-~: Cambridge, Mass.: Witt press.
Onyemachi, O., & Lilian, K.-O. (2012). Analysis of the Determinants of Repurchase Intention of Soap Products of an Agribusiness Firm in Abia State, Nigeria: Citeseer.
Park, J.-W., Robertson, R., & Wu, C.-L. (2004). The effect of airline service quality on passengers’ behavioural intentions: a Korean case study. Journal of Air Transport Management, 10(6), 435-439.
Ryu, K., & Han, H. (2010). Influence of the quality of food, service, and physical environment on customer satisfaction and behavioral intention in quick-casual restaurants: Moderating role of perceived price. Journal of Hospitality & Tourism Research, 34(3), 310-329.
Şahin, A., Zehir, C., & Kitapccedil, H. (2012). The effects of brand experience and service quality on repurchase intention: The role of brand relationship quality. African Journal of Business Management, 6(45), 11190-11201.
Saleem, M. A., Zahra, S., & Yaseen, A. (2017). Impact of service quality and trust on repurchase intentions–the case of Pakistan airline industry. Asia Pacific Journal of Marketing and Logistics, 29(5).
Sarstedt, M., Ringle, C. M., Henseler, J., & Hair, J. F. (2014). On the emancipation of PLS-SEM: A commentary on Rigdon (2012). Long range planning, 47(3), 154-160.
Schlomer, G. L., Bauman, S., & Card, N. A. (2010). Best practices for missing data management in counseling psychology. Journal of Counseling Psychology, 57(1), 1.
Singh, A. K. (2015). Modeling passengers’ future behavioral intentions in airline industry using SEM. Journal of Advances in Management Research, 12(2).
Singh, R., & Khan, I. A. (2012). An approach to increase customer retention and loyalty in B2C world. International Journal of Scientific and Research Publications, 2(6), 1-5.
Spence, C., & Piqueras-Fiszman, B. (2014). The perfect meal: the multisensory science of food and dining: John Wiley & Sons.
Suh, M., Moon, H., Han, H., & Ham, S. (2015). Invisible and intangible, but undeniable: Role of ambient conditions in building hotel guests’ loyalty. Journal of Hospitality Marketing & Management, 24(7), 727-753.
Tabachnick, B. G., Fidell, L. S., & Ullman, J. B. (2007). Using multivariate statistics (Vol. 5): Pearson Boston, MA.
Wiedmann, K.-P., Labenz, F., Haase, J., & Hennigs, N. (2018). The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength. Journal of Brand Management, 25(2), 101-118.
Yoganathan, V., Osburg, V.-S., & Akhtar, P. (2019). Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands. Journal of Business Research, 96, 386-396.
Zahari, M., Salleh, N., Kamaruddin, M., & Kutut, M. (2011). In-flight meals, passengers’ level of satisfaction and re-flying intention. World Academy of Science, Engineering and Technology, 60(12), 1353-1360.