How to cite this paper
Seher, T., Arshad, M., Ellahi, S & Shahid, M. (2012). Impact of colors on advertisement and packaging on buying behavior.Management Science Letters , 2(6), 2085-2096.
Refrences
Aaker, D.A., & Bnizzone, D.E. (1981).Viewer perceptions of prime-time television advertising. Journal of Advertising research, 5(21), 81-103.
Aaker, D.A., Stayman, D.M., & Hagerty, M.R.(1986). Warmth in Advertising measurement, Impact, and Sequence Effects. The Journal of Consumer Research, 4(12), 365-381.
Amouzadeh, M., & Tavangar, M. (2004). Decoding Pictorial Metaphor: Ideologies in Persian Commercial Advertising. International Journal of Cultural studies, 7(2), 147–174.
Aneja,R.H.(1996). Marketing and Selling in India.Economic and Political Weekly,21(31), 26-30.
Anna,G.D.(2002). The Simple View of Colours and the Reference of Perceptual.Philosphy, 299(77), 87-108.
Arrington,R.L.(1982). Advertising and Behavior Control. Journal of Business Ethics, 1(1), 3-12.
Azevedo, S., Pereira, M., Ferreira, J., & Pedroso, V. (2008). Consumer buying behavior in Fashion Retailing: Empirical Evidences. MPRA,11908(3), 407-411.
Bagozzi, R.P. & Silk A.J.(1983). Recall, Recognition, and the Measurement of Memory for Print Advertisements. Marketing Science,2(2), 95-134.
Bettman, J.R. (1971). The Structure of Consumer Choice Processes. Journal of Marketing Research, 4(8), 465-471.
Bhatia,T.J. & Bhargava, M. (2008). Reaching the Unreachable: Resolving Globalization vs. Localization Paradox. Journal of Creative Communications,3(2), 209–230.
Biehal, G., Stephens, D., & Curlo, E.(1992). Attitude toward the Ad and Brand Choice. Journal of Advertising, 3(21), 19-36.
Bittinger, C. (1936). Colors Mean More to Women than to Men. The Science News-Letter, 781(29), 204-205.
Bone, P.F. & France, K.R. (2001). Package Graphics and Consumer Product Beliefs. Journal of Business and Psychology, 3(15), 467-489.
Botterill, J.(2007). Cowboys, Outlaws and Artists: The rhetoric of authenticity and contemporary jeans and sneaker advertisements. Journal of Consumer Culture, 7(1), 105–125.
Bottomley, P.A., & Doyle, J.R.(2006). The interactive effects of colors and products on perceptions of brand logo appropriateness. Marketing Theory, 6(1), 63–83.
Brody, G.H., Stoneman, S., Lane, T.S., & Sanders, A.K.(1981). Television Food Commercials Aimed at Children, Family Grocery Shopping, and Mother-Child Interactions. National Council on Family Relations Stable, 3(30), 435-439.
Brown, W.F. (1950). The Determination of Factors Influencing Brand Choice. The Journal of Marketing, 5(14), 699-706.
Buijzen, M., & Valkenburg, P.M. (2003). The unintended effects of TV advertising: a parent child survey. Communication Research, 5(30), 483-503.
Burke, R.R., Rangaswamy, A., Wind, J., & Eliashberg, J.(1990). A Knowledge-Based System for Advertising Design. Marketing Science, 3(9), 212-229.
Clayton, R.C.(2004). Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Journal of the Academy of Marketing Science, 3(2), 100.
Coad, J., & Coad, N.(2008). Children and young people & apos; s preference of thematic design and colour for their hospital environment. Journal of Child Health Care, 12(1), 33–48.
Conchar, M. P., Crask, M. R., & Zinkhan, G. M.(2005). Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis. Journal of the Academy of Marketing Science, 4(33), 445-460.
Cox III, E.P., Wogalter, M.S., Stokes, S.L., & Murff, E.J.T.(1997). Do Product Warnings Increase Safe Behavior? A Meta-Analysis. Journal of Public Policy & Marketing, 2(16), 195-204.
Crespi, J.M., & Marette, S.(2002). Generic Advertising and Product Differentiation. American Journal of Agricultural Economics,3(84), 691-701.
D & apos; Andrade, R., & Egan, M. (1974). The Colors of Emotion. American Ethnologist, 1(1), 49-63.
Diao, F., & Sundar, S.S.(2004). Orienting Response and Memory for Web Advertisements: Exploring Effects of Pop-Up Window and Animation. Communication research, 5(31), 537-567.
Dijck, J.V. (2008). Digital photography: communication, identity, memory. Visual Communication,7(1), 57–76.
Dore, L., & Crouch, G.I.(2002). Promoting destinations: An exploratory study of publicity programs used by national tourism organizations. Journal of Vacation Marketing, 2(9), 137–151.
Drèze, X., & Bell, D.R.(2003). Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals. Marketing Science, 1(22), 16-39.
Elliot, A.J.E, Maier, M.A., Binser, M.J., Friedman, R. & Pekrun, R.(2009). The Effect of Red on Avoidance Behavior in Achievement Contexts. Personality and Social Psychology Bulletin, 3(5), 365.
Faber, R.J., Lee, M., & Nan, X.(2004). Advertising and the consumer information environment online. American Behavioral Scientist,4(48), 447-466.
Fair, L. (1998). Dressing up: Clothing, Class and Gender in Post-Abolition Zanzibar. The Journal of African History,1(39), 63-94.
Friedmann, R., & Zimmer, M.R. (1988). The Role of Psychological Meaning in Advertising. Journal of Advertising, 1(17), 31-40.
Gardner, B.B., & Cohen,Y.A. (1964). ROP Color and Its Effect on Newspaper Advertising. Journal of Marketing Research, 2(1), 68-70.
Gardner, M.P. (1985). Mood States and Consumer Behavior: A Critical Review. The Journal of Consumer Research, 3(12).
Giles, D. (2002). Keeping the public in their place: audience participation in lifestyle television programming. Discourse & Society, 13(5), 603–628.
Giroux, H.A.(1993-1994). The United Colors of Benetton. Cultural Critique, 26, 5-32.
Gorn, G.J. (1982). The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach. The Journal of Marketing, 1(46), 94-101.
Gorn, G.J., Chattopadhyay, A., Yi, T., & Dahl, D.W.(1997). Effects of Color as an Executional Cue in Advertising: They & apos; re in the Shade. Management Science, 10(43), 1387-1400.
Gronhaug, K.(1976). Exploring Environmental Influences in Organizational Buying. Journal of Marketing Research, 3(13), 225-229.
Grow, J.M., Park, J.S., & Han, X.(2006). "Your Life is Waiting!": Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising. Journal of Communication Inquiry, 2(30), 163-188.
Hempel, D.J.(1974). Family Buying Decisions: A Cross-Cultural Perspective. Journal of Marketing Research, 3(11), 295-302.
Hynes, G.H., & Janson, M. (2007). Global Imagery in Online Advertisements. Business Communication Quarterly, 70(4), 487-492.
Ives, B. (1982). Graphical User Interfaces for Business Information Systems. Management Information Systems Research Center, 6, 15-47.
Kacen, J.J., & Lee, J.A. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. Journal of Consumer Psychology, 2(12), 163-176.
Leslie, D.A. (1995). The globalization of advertising agencies, concepts, and campaigns. Economic Geography, 4(71), 402-426.
Leurdijk, A. (2006). In search of common ground: Strategies of multicultural television producers in Europe. European Journal of Cultural studies, 9(1), 25–46.
Loda, M.D., Norman,W., & Backman, K.F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of Travel Research, 45, 259-265.
Lotz, A.D. (2007). How to spend $9.3 billion in three days: examining the upfront buying process in the production of US television culture. Media, Culture & Society, 29(4), 549–567.
Madden, T.J., Hewett, K., & Roth, M.S.(2000). Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences. Journal of International Marketing, 4(8), 90-107.
Mandel, N., & Johnson, E.J. (2002). When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices. The Journal of Consumer Research, 2(29),235-245.
Martin, E. (2008). Language-Mixing in French Print Advertising. Journal of Creative Communications, 1(3), 49–76.
Mart?nez, I.J.M., Prieto, M.D., & Farf?n, J. (2006). Childhood and violence in advertising. International Communication Gazette, 68(3), 269–287.
Mehren, G.L. (1948). Consumer Packaging of Fruits and Vegetables in California. The Journal of Marketing, 3(12), 327-336.
Moore, E.S., & Lutz, R.J.(2000). Children, Advertising, and Product Experiences: A Multimethod Inquiry. The Journal of Consumer Research, 1(27), 31-48.
Nash, B.(1937). Product Development. The Journal of Marketing, 3(1), 254-262.
Nathan, N.(1986). Simple Colors. Royal Institute of Philosophy, 237(61), 345-353.
North, E.J., Vos, R.B.D., & Kotzé, T.(2003). The importance of apparel product attributes for female buyers. Journal of Family Ecology and Consumer Sciences, 31,41-51.
O & apos; Guinn, T.C., & Faber, R.J.(1989). A Phenomenological Exploration. The Journal of Consumer Research, 2(16), 147-157.
Oropesa, R.S.(1995). Consumer Passions, and Subjective Well-Being. Sociological Forum, 2(10).
Padberg, D.S., & Westgren, R.E.(1979). Product Competition and Consumer Behavior in the Food Industries. American Journal of Agricultural Economics, 4(61), 620-625.
Palmeri, T.J., Blake, R., Marois, R.M., Flanery, M.A., & Jr,W.W. (2002). The Perceptual Reality of Synesthetic Colors. Proceedings of the National Academy of Sciences of the United States of America, 6(99), 4127-4131.
Ridout,T.N., & Smith, G.R. (2008). Free advertising: how the media amplify campaign messages. Political Research Quarterly, 4(61), 598-608.
Rook, D.W., & Fisher, R.J.(1995). Normative Influences on Impulsive Buying Behavior. The Journal of Consumer Research, 3(22), 305-313.
Samuels, L.B., & Samuels, J.M.(1996). Color Trademarks: Protection under U.S. Law. Journal of Public Policy & Marketing, 2(15), 303-307.
Sewall, M.A.(1978). Market Segmentation Based on Consumer Ratings of Proposed Product Designs. Journal of Marketing Research, 4(15). 557-564.
Spek, K.V.D. (2008). Faked antikas and ‘modern antiques’: The production and marketing of tourist art in the Theban Necropolis. Journal of Social Archaeology, 8(2), 163–189.
Stern, H.(1962). The Significance of Impulse Buying Today. The Journal of Marketing, 2(26), 59-62.
Tellis, G.J., & Crawford, C.M. (1981). An Evolutionary Approach to Product Growth Theory. The Journal of Marketing, 4(45), 125-132.
Timmermans, H., Heyden, R.V.D., & Westerveld,H.(1984). Decision-Making Experiments and Real-World Choice Behavior, Geografiska Annaler. Series B, Human Geography, 1(66), 39-48.
Twedt,D.W.(1968). How Much Value Can Be Added Through Packaging? The Journal of Marketing, 1(32), 58-61.
Washburn, M.F.(1899). Subjective Colors and the After-Image: Their Significance for the Theory of Attention. Mind, New Series, 29(8), 25-34.
White, A.G.(2001). NO RULES, ONLY CHOICES? Repositioning the Self within the Fashion System in Relation to Expertise and Meaning: A Case Study of Color and Image Consultancy. Journal of Material Culture, 6(2), 193–211.
Wolgas, E.H.(1962). A Question about Colors. The Philosophical Review, 3(71), 3 28-339.
Young, T.(1802). An Account of Some Cases of the Production of Colors, not hitherto Described. Transactions of the Royal Society of London, 92, 387-397.
Aaker, D.A., Stayman, D.M., & Hagerty, M.R.(1986). Warmth in Advertising measurement, Impact, and Sequence Effects. The Journal of Consumer Research, 4(12), 365-381.
Amouzadeh, M., & Tavangar, M. (2004). Decoding Pictorial Metaphor: Ideologies in Persian Commercial Advertising. International Journal of Cultural studies, 7(2), 147–174.
Aneja,R.H.(1996). Marketing and Selling in India.Economic and Political Weekly,21(31), 26-30.
Anna,G.D.(2002). The Simple View of Colours and the Reference of Perceptual.Philosphy, 299(77), 87-108.
Arrington,R.L.(1982). Advertising and Behavior Control. Journal of Business Ethics, 1(1), 3-12.
Azevedo, S., Pereira, M., Ferreira, J., & Pedroso, V. (2008). Consumer buying behavior in Fashion Retailing: Empirical Evidences. MPRA,11908(3), 407-411.
Bagozzi, R.P. & Silk A.J.(1983). Recall, Recognition, and the Measurement of Memory for Print Advertisements. Marketing Science,2(2), 95-134.
Bettman, J.R. (1971). The Structure of Consumer Choice Processes. Journal of Marketing Research, 4(8), 465-471.
Bhatia,T.J. & Bhargava, M. (2008). Reaching the Unreachable: Resolving Globalization vs. Localization Paradox. Journal of Creative Communications,3(2), 209–230.
Biehal, G., Stephens, D., & Curlo, E.(1992). Attitude toward the Ad and Brand Choice. Journal of Advertising, 3(21), 19-36.
Bittinger, C. (1936). Colors Mean More to Women than to Men. The Science News-Letter, 781(29), 204-205.
Bone, P.F. & France, K.R. (2001). Package Graphics and Consumer Product Beliefs. Journal of Business and Psychology, 3(15), 467-489.
Botterill, J.(2007). Cowboys, Outlaws and Artists: The rhetoric of authenticity and contemporary jeans and sneaker advertisements. Journal of Consumer Culture, 7(1), 105–125.
Bottomley, P.A., & Doyle, J.R.(2006). The interactive effects of colors and products on perceptions of brand logo appropriateness. Marketing Theory, 6(1), 63–83.
Brody, G.H., Stoneman, S., Lane, T.S., & Sanders, A.K.(1981). Television Food Commercials Aimed at Children, Family Grocery Shopping, and Mother-Child Interactions. National Council on Family Relations Stable, 3(30), 435-439.
Brown, W.F. (1950). The Determination of Factors Influencing Brand Choice. The Journal of Marketing, 5(14), 699-706.
Buijzen, M., & Valkenburg, P.M. (2003). The unintended effects of TV advertising: a parent child survey. Communication Research, 5(30), 483-503.
Burke, R.R., Rangaswamy, A., Wind, J., & Eliashberg, J.(1990). A Knowledge-Based System for Advertising Design. Marketing Science, 3(9), 212-229.
Clayton, R.C.(2004). Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Journal of the Academy of Marketing Science, 3(2), 100.
Coad, J., & Coad, N.(2008). Children and young people & apos; s preference of thematic design and colour for their hospital environment. Journal of Child Health Care, 12(1), 33–48.
Conchar, M. P., Crask, M. R., & Zinkhan, G. M.(2005). Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis. Journal of the Academy of Marketing Science, 4(33), 445-460.
Cox III, E.P., Wogalter, M.S., Stokes, S.L., & Murff, E.J.T.(1997). Do Product Warnings Increase Safe Behavior? A Meta-Analysis. Journal of Public Policy & Marketing, 2(16), 195-204.
Crespi, J.M., & Marette, S.(2002). Generic Advertising and Product Differentiation. American Journal of Agricultural Economics,3(84), 691-701.
D & apos; Andrade, R., & Egan, M. (1974). The Colors of Emotion. American Ethnologist, 1(1), 49-63.
Diao, F., & Sundar, S.S.(2004). Orienting Response and Memory for Web Advertisements: Exploring Effects of Pop-Up Window and Animation. Communication research, 5(31), 537-567.
Dijck, J.V. (2008). Digital photography: communication, identity, memory. Visual Communication,7(1), 57–76.
Dore, L., & Crouch, G.I.(2002). Promoting destinations: An exploratory study of publicity programs used by national tourism organizations. Journal of Vacation Marketing, 2(9), 137–151.
Drèze, X., & Bell, D.R.(2003). Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals. Marketing Science, 1(22), 16-39.
Elliot, A.J.E, Maier, M.A., Binser, M.J., Friedman, R. & Pekrun, R.(2009). The Effect of Red on Avoidance Behavior in Achievement Contexts. Personality and Social Psychology Bulletin, 3(5), 365.
Faber, R.J., Lee, M., & Nan, X.(2004). Advertising and the consumer information environment online. American Behavioral Scientist,4(48), 447-466.
Fair, L. (1998). Dressing up: Clothing, Class and Gender in Post-Abolition Zanzibar. The Journal of African History,1(39), 63-94.
Friedmann, R., & Zimmer, M.R. (1988). The Role of Psychological Meaning in Advertising. Journal of Advertising, 1(17), 31-40.
Gardner, B.B., & Cohen,Y.A. (1964). ROP Color and Its Effect on Newspaper Advertising. Journal of Marketing Research, 2(1), 68-70.
Gardner, M.P. (1985). Mood States and Consumer Behavior: A Critical Review. The Journal of Consumer Research, 3(12).
Giles, D. (2002). Keeping the public in their place: audience participation in lifestyle television programming. Discourse & Society, 13(5), 603–628.
Giroux, H.A.(1993-1994). The United Colors of Benetton. Cultural Critique, 26, 5-32.
Gorn, G.J. (1982). The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach. The Journal of Marketing, 1(46), 94-101.
Gorn, G.J., Chattopadhyay, A., Yi, T., & Dahl, D.W.(1997). Effects of Color as an Executional Cue in Advertising: They & apos; re in the Shade. Management Science, 10(43), 1387-1400.
Gronhaug, K.(1976). Exploring Environmental Influences in Organizational Buying. Journal of Marketing Research, 3(13), 225-229.
Grow, J.M., Park, J.S., & Han, X.(2006). "Your Life is Waiting!": Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising. Journal of Communication Inquiry, 2(30), 163-188.
Hempel, D.J.(1974). Family Buying Decisions: A Cross-Cultural Perspective. Journal of Marketing Research, 3(11), 295-302.
Hynes, G.H., & Janson, M. (2007). Global Imagery in Online Advertisements. Business Communication Quarterly, 70(4), 487-492.
Ives, B. (1982). Graphical User Interfaces for Business Information Systems. Management Information Systems Research Center, 6, 15-47.
Kacen, J.J., & Lee, J.A. (2002). The Influence of Culture on Consumer Impulsive Buying Behavior. Journal of Consumer Psychology, 2(12), 163-176.
Leslie, D.A. (1995). The globalization of advertising agencies, concepts, and campaigns. Economic Geography, 4(71), 402-426.
Leurdijk, A. (2006). In search of common ground: Strategies of multicultural television producers in Europe. European Journal of Cultural studies, 9(1), 25–46.
Loda, M.D., Norman,W., & Backman, K.F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of Travel Research, 45, 259-265.
Lotz, A.D. (2007). How to spend $9.3 billion in three days: examining the upfront buying process in the production of US television culture. Media, Culture & Society, 29(4), 549–567.
Madden, T.J., Hewett, K., & Roth, M.S.(2000). Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences. Journal of International Marketing, 4(8), 90-107.
Mandel, N., & Johnson, E.J. (2002). When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices. The Journal of Consumer Research, 2(29),235-245.
Martin, E. (2008). Language-Mixing in French Print Advertising. Journal of Creative Communications, 1(3), 49–76.
Mart?nez, I.J.M., Prieto, M.D., & Farf?n, J. (2006). Childhood and violence in advertising. International Communication Gazette, 68(3), 269–287.
Mehren, G.L. (1948). Consumer Packaging of Fruits and Vegetables in California. The Journal of Marketing, 3(12), 327-336.
Moore, E.S., & Lutz, R.J.(2000). Children, Advertising, and Product Experiences: A Multimethod Inquiry. The Journal of Consumer Research, 1(27), 31-48.
Nash, B.(1937). Product Development. The Journal of Marketing, 3(1), 254-262.
Nathan, N.(1986). Simple Colors. Royal Institute of Philosophy, 237(61), 345-353.
North, E.J., Vos, R.B.D., & Kotzé, T.(2003). The importance of apparel product attributes for female buyers. Journal of Family Ecology and Consumer Sciences, 31,41-51.
O & apos; Guinn, T.C., & Faber, R.J.(1989). A Phenomenological Exploration. The Journal of Consumer Research, 2(16), 147-157.
Oropesa, R.S.(1995). Consumer Passions, and Subjective Well-Being. Sociological Forum, 2(10).
Padberg, D.S., & Westgren, R.E.(1979). Product Competition and Consumer Behavior in the Food Industries. American Journal of Agricultural Economics, 4(61), 620-625.
Palmeri, T.J., Blake, R., Marois, R.M., Flanery, M.A., & Jr,W.W. (2002). The Perceptual Reality of Synesthetic Colors. Proceedings of the National Academy of Sciences of the United States of America, 6(99), 4127-4131.
Ridout,T.N., & Smith, G.R. (2008). Free advertising: how the media amplify campaign messages. Political Research Quarterly, 4(61), 598-608.
Rook, D.W., & Fisher, R.J.(1995). Normative Influences on Impulsive Buying Behavior. The Journal of Consumer Research, 3(22), 305-313.
Samuels, L.B., & Samuels, J.M.(1996). Color Trademarks: Protection under U.S. Law. Journal of Public Policy & Marketing, 2(15), 303-307.
Sewall, M.A.(1978). Market Segmentation Based on Consumer Ratings of Proposed Product Designs. Journal of Marketing Research, 4(15). 557-564.
Spek, K.V.D. (2008). Faked antikas and ‘modern antiques’: The production and marketing of tourist art in the Theban Necropolis. Journal of Social Archaeology, 8(2), 163–189.
Stern, H.(1962). The Significance of Impulse Buying Today. The Journal of Marketing, 2(26), 59-62.
Tellis, G.J., & Crawford, C.M. (1981). An Evolutionary Approach to Product Growth Theory. The Journal of Marketing, 4(45), 125-132.
Timmermans, H., Heyden, R.V.D., & Westerveld,H.(1984). Decision-Making Experiments and Real-World Choice Behavior, Geografiska Annaler. Series B, Human Geography, 1(66), 39-48.
Twedt,D.W.(1968). How Much Value Can Be Added Through Packaging? The Journal of Marketing, 1(32), 58-61.
Washburn, M.F.(1899). Subjective Colors and the After-Image: Their Significance for the Theory of Attention. Mind, New Series, 29(8), 25-34.
White, A.G.(2001). NO RULES, ONLY CHOICES? Repositioning the Self within the Fashion System in Relation to Expertise and Meaning: A Case Study of Color and Image Consultancy. Journal of Material Culture, 6(2), 193–211.
Wolgas, E.H.(1962). A Question about Colors. The Philosophical Review, 3(71), 3 28-339.
Young, T.(1802). An Account of Some Cases of the Production of Colors, not hitherto Described. Transactions of the Royal Society of London, 92, 387-397.