How to cite this paper
Naini, S., Shafia, M & Nazari, N. (2012). Examining different factors in effectiveness of advertisement.Management Science Letters , 2(3), 811-818.
Refrences
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Brettel, M., & Spilker-Attig, A. (2010). Online advertising effectiveness: a cross-cultural comparison. Journal of research in interactive marketing, 4(3), 176-196.
Carpenter, J.M. & Moore, M. (2006). Consumer demographics, store attributes, and retail Format choice in the US grocery market. International Journal of Retail & Distribution Management, 34(6), 434-452.
Chen, Y., & Xie, J. (2008). Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix. Management Science, 54(3), 477-491.
Chiou, J., & Droge, C. (2006). Service quality, trust, specific asset investment, and expertise: direct and indirect effects in a satisfaction-loyalty framework. Journal of the Academy of Marketing Science, 34(4), 613-627.
Dholakia, R.R. & Zhao, M. (2009). Retail website interactivity: how does it influence customer satisfaction and behavioural intentions? International Journal of Retail & Distribution Management, 37(10), 821-838.
Dholakia, R.R. & Zhao, M. (2010). Effects of online store attribute on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 38(7), 482-496.
Fuchs, Ch. & Diamantopoulos, A. (2010). Evaluating the effectiveness of brand-positioning strategies from a consumer perspective. European Journal of Marketing, 44(11/12), 1763-1786.
Ha, H., John, J., Janda, S & , Muthaly, S. (2011). The effects of advertising spending on brand loyalty in service. European journal of marketing, 45(3), 673-691.
Kim, J. U.K., Kim, W.J. & Park, S. Ch. (2010). Consumer perception on web advertisements and motivation factors to purchase in the online shopping. Computers in human behavior, 1208-1222.
Martin, B.A.S., Bhimy, A.C., & Agee, T. (2002). Infomercials and advertising effectiveness; an impiracal study. Journal of consumer marketing, 19(6), 468-480.
Netemeyer, R.G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., et al. (2004). Developing and validating measures of facets of customer-based brand equity. Journal of Business Resources, 57(2), 209–224.
Park, C & Lee T.M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62(1), 61-66.
Rajagopal (2006). Insights from research brand excellence: measuring the impact of advertising and brand personality on buying decisions. Measuring Business Excellence, 10(3), 56-65.
Shum, M. (2004). Does advertising overcome brand loyalty? Evidence from the breakfast-cereals market. Journal of economics and management strategy, 13(2), 241-272.
Tikkanen, H., Hietanen, J., Henttonen, T. & Rokka, J. (2009). Exploring virtual worlds: success factors in virtual world marketing. Management Decision, 47(8), 1357-1381.
Um, N.H. (2008). Revisit Elaboration Likelihood Model: How Advertising
Appeals Work on Attitudinal and Behavioral Brand Loyalty Centering Around Low vs. High-Involvement Product. European Journal of Social Sciences, 7(1), 126-139.
Wu, C.S., Cheng, F.F. & Yen, D.C. (2008).The atmospheric factors of online storefront Environment design: an empirical experiment in Taiwan. Information & Management, 45(7), 493-498.
Yagci, M.I., Biswas, A & Dutta, S. (2009). Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance. Journal of business research, 62, 768-774.
Brettel, M., & Spilker-Attig, A. (2010). Online advertising effectiveness: a cross-cultural comparison. Journal of research in interactive marketing, 4(3), 176-196.
Carpenter, J.M. & Moore, M. (2006). Consumer demographics, store attributes, and retail Format choice in the US grocery market. International Journal of Retail & Distribution Management, 34(6), 434-452.
Chen, Y., & Xie, J. (2008). Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix. Management Science, 54(3), 477-491.
Chiou, J., & Droge, C. (2006). Service quality, trust, specific asset investment, and expertise: direct and indirect effects in a satisfaction-loyalty framework. Journal of the Academy of Marketing Science, 34(4), 613-627.
Dholakia, R.R. & Zhao, M. (2009). Retail website interactivity: how does it influence customer satisfaction and behavioural intentions? International Journal of Retail & Distribution Management, 37(10), 821-838.
Dholakia, R.R. & Zhao, M. (2010). Effects of online store attribute on customer satisfaction and repurchase intentions. International Journal of Retail & Distribution Management, 38(7), 482-496.
Fuchs, Ch. & Diamantopoulos, A. (2010). Evaluating the effectiveness of brand-positioning strategies from a consumer perspective. European Journal of Marketing, 44(11/12), 1763-1786.
Ha, H., John, J., Janda, S & , Muthaly, S. (2011). The effects of advertising spending on brand loyalty in service. European journal of marketing, 45(3), 673-691.
Kim, J. U.K., Kim, W.J. & Park, S. Ch. (2010). Consumer perception on web advertisements and motivation factors to purchase in the online shopping. Computers in human behavior, 1208-1222.
Martin, B.A.S., Bhimy, A.C., & Agee, T. (2002). Infomercials and advertising effectiveness; an impiracal study. Journal of consumer marketing, 19(6), 468-480.
Netemeyer, R.G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., et al. (2004). Developing and validating measures of facets of customer-based brand equity. Journal of Business Resources, 57(2), 209–224.
Park, C & Lee T.M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62(1), 61-66.
Rajagopal (2006). Insights from research brand excellence: measuring the impact of advertising and brand personality on buying decisions. Measuring Business Excellence, 10(3), 56-65.
Shum, M. (2004). Does advertising overcome brand loyalty? Evidence from the breakfast-cereals market. Journal of economics and management strategy, 13(2), 241-272.
Tikkanen, H., Hietanen, J., Henttonen, T. & Rokka, J. (2009). Exploring virtual worlds: success factors in virtual world marketing. Management Decision, 47(8), 1357-1381.
Um, N.H. (2008). Revisit Elaboration Likelihood Model: How Advertising
Appeals Work on Attitudinal and Behavioral Brand Loyalty Centering Around Low vs. High-Involvement Product. European Journal of Social Sciences, 7(1), 126-139.
Wu, C.S., Cheng, F.F. & Yen, D.C. (2008).The atmospheric factors of online storefront Environment design: an empirical experiment in Taiwan. Information & Management, 45(7), 493-498.
Yagci, M.I., Biswas, A & Dutta, S. (2009). Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance. Journal of business research, 62, 768-774.