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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 10 Issue 13 pp. 2961-2972 , 2020

Service strategy based on Tri Kaya Parisudha, social media promotion, business values and business performance Pages 2961-2972 Right click to download the paper Download PDF

Authors: Ni Nyoman Kerti Yasa, I Gusti Ayu Ketut Giantari, Made Setini, Wayan Sarmawa, Putu Laksmita Dewi Rahmayanti, Ida Bagus Agung Dharmanegara

DOI: 10.5267/j.msl.2020.5.029

Keywords: Local genius, Social media, Business value, Business performance, SME’s

Abstract: In addition to implementing the hybrid business strategy, Small Medium Enterprises (SMEs) in Bali also accommodate the values of local wisdom in Bali. One of the values of local wisdom in Bali is called Tri kaya Parisudha (TKP). The aim of this study is to determine the effect of service strategies based on TKP and social media promotion on business value and the impact on SME business performance in SMEs. AMOS-based Structural Equation Modeling (SEM) is the analysis technique used to examine the hypotheses in this study using a sample consists of 105 people. The results show that (1) TKP-based service strategy has a positive and significant effect on business performance; (2) Social media promotion has a positive and significant effect on business performance; (3) TKP-based service strategy has a positive and significant effect on business value; (4) social media promotion has a positive and significant effect on business value; (5) business value has a positive and significant effect on business performance. The theoretical implications from this research is that the application of service strategy based on TKP and social media promotion is a business strategy that is very important to improve the value of the businesses and to improve their performance.

How to cite this paper
Yasa, N., Giantari, I., Setini, M., Sarmawa, W., Rahmayanti, P & Dharmanegara, I. (2020). Service strategy based on Tri Kaya Parisudha, social media promotion, business values and business performance.Management Science Letters , 10(13), 2961-2972.

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Journal: Management Science Letters | Year: 2020 | Volume: 10 | Issue: 13 | Views: 4469 | Reviews: 0

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