The purpose of this study is to explain the role of international networks in mediating the effect of internet technology capabilities and international entrepreneurship orientation on export performance. The population of this research is creative industry SMEs that have been exporting for at least the last 3 years in Bali. The size of the sample used was 170 managers of creative industry SMEs exporters with a purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results show that the internet technology capabilities have a positive and significant effect on export performance. International entrepreneurship orientation also has a positive and significant impact on export performance. Furthermore, the internet technology capabilities have a positive and significant impact on international networking; international entrepreneurship orientation also has a positive and significant impact on international networking; and international networking affects export performance. In addition, international networking is able to mediate the effect of internet technology capabilities and international entrepreneurship orientation on export performance. Therefore, it is important for SMEs of creative industry exporters in Bali to develop their internet technology capabilities and improve their international entrepreneurial orientation in order to be able to build wider international networks and have an impact on increasing export performance.

The purpose of this study is to explain how innovation capability influences business performance by mediating the effect of Covid-19 risk perception and entrepreneurial orientation. This study's population consists of MSMEs in Bali's tourism and creative industries. Purposive sampling was utilized to choose 90 managers of MSMEs in the tourist and creative economy sectors. Path Analysis with SEM-PLS was employed as the analytical approach. The findings revealed that the COVID-19 Risk Perception had a negative and significant impact on business performance, but the Entrepreneurship Orientation had a positive and significant impact. Furthermore, COVID-19 Risk Perception had a negative and significant impact on Innovation Capability; while the Entrepreneurship Orientation had a positive and significant effect on Innovation Capability; and Innovation Capability had a positive and significant impact on business performance. In addition, Innovation Capability was able to mediate the influence of COVID-19 Risk Perception and Entrepreneurship Orientation on business performance. Therefore, it is important for MSMEs in the tourism and creative economy sectors in Bali to improve their Entrepreneurship Orientation so that they are able to build higher innovation capabilities in order to improve business performance in facing the risks of the COVID-19 pandemic.

In addition to implementing the hybrid business strategy, Small Medium Enterprises (SMEs) in Bali also accommodate the values of local wisdom in Bali. One of the values of local wisdom in Bali is called Tri kaya Parisudha (TKP). The aim of this study is to determine the effect of service strategies based on TKP and social media promotion on business value and the impact on SME business performance in SMEs. AMOS-based Structural Equation Modeling (SEM) is the analysis technique used to examine the hypotheses in this study using a sample consists of 105 people. The results show that (1) TKP-based service strategy has a positive and significant effect on business performance; (2) Social media promotion has a positive and significant effect on business performance; (3) TKP-based service strategy has a positive and significant effect on business value; (4) social media promotion has a positive and significant effect on business value; (5) business value has a positive and significant effect on business performance. The theoretical implications from this research is that the application of service strategy based on TKP and social media promotion is a business strategy that is very important to improve the value of the businesses and to improve their performance.

The aim of this research is to explain the influence of promotional strategy on improving the competitive advantage of the Tenun Ikat industry in Bali Indonesia and its impact on the marketing performance. To achieve this purpose, 100 people, who are the owners or managers of the Tenun Ikat SME in Bali Indonesia, were selected as sample and analyzed using the structural equation modelling (SEM). The results show that promotional strategy had a positive and significant influence on competitive advantage and promotional strategy was greatly capable of improving the competitive advantage. Furthermore, competitive advantage has a positive and significant influence on marketing performance achievement. This means that with a higher competitive advantage, there is a greater marketing performance and competitive advantage was able to significantly mediate the effect of promotional strategy on marketing performance. The research implications contribute to the owners / managers of the SME by advising so that they implement promotional strategies. This includes advertisement activities, sales promotion, and well-performed promotion through social media to improve the competitive advantage and increase in marketing performance.

This study intends to evaluate the role that spiritual destination image plays in mediating the effects of attachment to virtual tours and the promotion of spiritual destinations through social media with the intention to revisit spiritual places in Bali. The research primarily examines individuals who have participated in tourism-related endeavors and visited spiritual destinations in Bali. A purposive selection strategy was used to choose a sample size of 160 tourists for the study. The analytical methodology employed in this study involves the utilization of Path Analysis, specifically implementing Structural Equation Modeling with Partial Least Squares (SEM-PLS). The study found that emotional attachment with virtual tours improves the spiritual destination's image and intention to revisit. The impact of social media promotion on the perception and intention to revisit a spiritual place has been found to be substantial and beneficial. Furthermore, the portrayal of the spiritual destination has a notable and favorable impact on an individual's propensity to partake in subsequent visits. Furthermore, the image of a spiritual destination is able to mediate attachment to a virtual tour and social media promotion with the intention to revisit partially. Hence, it is imperative for managers overseeing spiritual destinations in Bali to consistently devise virtual tour models and employ social media promotions to enhance the image of these spiritual destinations. This strategic approach aims to augment tourists' inclination to visit such destinations, thereby fostering sustainable tourism practices in Bali.

This study aims to explain the role of Tri Hita Karana-based business strategies and digital marketing strategies in improving sustainable business performance. The population of this study was traditional tai-weaving SMEs in Bali. The sample size was 195 managers of traditional ikat weaving SMEs with a purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results show that government and environmental orientation had a positive and significant effect on sustainable business performance, while digital orientation had no significant effect on sustainable business performance. Environmental orientation had a positive and significant effect on Tri Hita Karana's business strategy, and environmental orientation had an insignificant effect on digital marketing strategy. Furthermore, Tri Hita Karana's business and digital marketing strategies positively and significantly affected sustainable business performance. Therefore, it is essential for traditional tai-weaving SMEs in Bali to intensify the implementation of Tri Hita Karana and digital marketing strategies to improve sustainable business performance.

The objectives of this paper was to explain the effect of the variables trust, PBC, subjective norm, perceived quality, and re-usage intention on attitude and re-usage intention. This study's population consisted of Indonesians who visited the COVID-19 website to learn more about the progress of COVID-19. With the purposive sampling strategy, the sample size was as large as 238 participants. Path Analysis with the SEM-PLS approach was employed as the analytical technique. The findings revealed that trust, subjective norm, and perceived quality all had a positive and significant effect on attitudes when using the COVID-19 website, although PBC had a favorable but small effect. Furthermore, attitude influences intention to use in a positive and significant way.

This study aims to examine and explain the role of brand love in mediating the effect of intensive distribution and promotion of social media on brand loyalty and e-WOM. The population of this research are customers of minimarket franchise businesses in Bali. The sample size used was 200 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results showed that the intensive distribution had a positive and significant effect on brand loyalty and brand love. Brand love is able to mediate the effect of intensive distribution on customer loyalty, brand and e-WOM and brand love are able to mediate the effect of social media promotion on brand loyalty and e-WOM. Therefore, it is important for the minimarket franchise business to pay more attention to intensive distribution and vigorously promote social media through various choices of the latest social media platforms.

This study proposes to explore the relationship between perceived risk, subjective norm, perceived value, and continuous usage intention via trust as a mediating variable. This research applied a survey which involved 320 IM users (160 from millennials and 160 from Zillennial) in Indonesia. The literature’s existing scales were used to operationalize the constructs proposed in this study. The analyses were conducted using partial least squares structural equation modeling (PLS-SEM) to test hypotheses. The results of the study show that there are differences in the results of the influence of perceived risk on continuous usage intention in the Millennial and Zillennial generations. The results of the study found that continuous usage intention received negative direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Millennial. In addition, continuous usage intention received negative and not significant direct impact from perceived risk, positive direct effect from subjective norm, perceived value, and trust on Zillennial. The results are useful for instant messaging management into formulating strategies to retain their users in Indonesia. These findings provided theoretical and managerial contributions as well as future research directions.

This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is seen from the perspective of financial performance and non-financial performance. This research was conducted on the culinary sector SMEs in Bali. The size of the sample used is 210 culinary sector SMEs with a purposive sampling approach, namely the culinary sector SMEs that have adopted digital marketing. The analytical tool used is SEM-PLS. The results of the study show that the effect of the COVID-19 pandemic and the intensity of competition has a negative and significant effect on business performance, both financial and non-financial performance. The adoption of digital marketing was unable to mediate the effect of the COVID-19 pandemic and the intensity of competition on financial performance, but the adoption of digital marketing was capable in mediating the effect of the COVID-19 pandemic and the intensity of competition on non-financial performance. Therefore, the adoption of digital marketing needs to be re-optimized to improve business performance, both financial and non-financial performance.