How to cite this paper
Yasa, N., Giantari, I., Setini, M & Rahmayanti, P. (2020). The role of competitive advantage in mediating the effect of promotional strategy on marketing performance.Management Science Letters , 10(12), 2845-2848.
Refrences
Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Shuib, N. L. M. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems.
Akar, E., & Topçu, B. (2011). An examination of the factors influencing consumers' attitudes toward social media market-ing. Journal of Internet Commerce, 10(1), 35-67.
Anwar, M., Rehman, A. U., & Shah, S. Z. A. (2018). Networking and new venture’s performance: Mediating role of competitive ad-vantage. International Journal of Emerging Markets, 13(5), 998-1025
Chung, J. E., Jin, B., Jeong, S. W., & Yang, H. (2019). NIE-based SME brand building in foreign markets: an exploratory study. Journal of Product & Brand Management, 28(1), 63 – 79.
Dominguez, N., & Mayrhofer, U. (2018). How can promotion agencies impact SME internationalisation? The case of the French company SLAT. Key Success Factors of SME Internationalisation: A Cross-Country Perspective, 121.
Jose, S. (2018). Strategic use of digital promotion strategies among female emigrant entrepreneurs in UAE. International Journal of Emerging Markets.
Quaye, D. M., Sekyere, K. N., & Acheampong, G. (2017). Export promotion programmes and export performance. Review of Interna-tional Business and Strategy.
Karpinski, A. C., Kirschner, P. A., Ozer, I., Mellott, J. A., & Ochwo, P. (2013). An exploration of social networking site use, multi-tasking, and academic performance among United States and European university students. Computers in Human Behav-ior, 29(3), 1182-1192.
Kumar, A., Adlakha, A., & Mukherjee, K. (2016). Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization. Industrial Management & Data Systems, 116 (8), pp.1418 - 1444
Manzur, E., Olavarrieta, S., Hidalgo‐Campos, P., & Farías, P. (2014). Store price promotion strategies: An empirical study from Chile. Academia Revista Latinoamericana de Administración, 26(3), 356 – 372.
Quaye, D. M., Sekyere, K. N., & Acheampong, G. (2017). Export promotion programmes and export performance. Review of Interna-tional Business and Strategy.
Röthlin, F. (2013). Managerial strategies to reorient hospitals towards health promotion. Journal of Health Organization and Man-agement, 27(6), 747 – 761.
Sigalas, C., & Economou, V. P. (2013). Revisiting the concept of competitive advantage. Journal of Strategy and Management, 6(1), 61-80.
Sekaran, U. (2003). Research Methods For Business. New York: John Willey and Sons, Inc.
Sugiyono. (2018). Business Research Methods. Bandung: CV. Alfabeta
Song, X. M., & Parry, M. E. (1997). A cross-national comparative study of new product development processes: Japan and the Unit-ed States. Journal of marketing, 61(2), 1-18.
Yasa Kerti, N. N., Abdullah, J., Sukaatmadja, P. G., Kembar, S., & Marhaeni, A. A. N. (2013). SME performance improvement and its effect on the poverty reduction in Bali. International Jurnal of Business Management Invention, 2(4), 01-12.
Akar, E., & Topçu, B. (2011). An examination of the factors influencing consumers' attitudes toward social media market-ing. Journal of Internet Commerce, 10(1), 35-67.
Anwar, M., Rehman, A. U., & Shah, S. Z. A. (2018). Networking and new venture’s performance: Mediating role of competitive ad-vantage. International Journal of Emerging Markets, 13(5), 998-1025
Chung, J. E., Jin, B., Jeong, S. W., & Yang, H. (2019). NIE-based SME brand building in foreign markets: an exploratory study. Journal of Product & Brand Management, 28(1), 63 – 79.
Dominguez, N., & Mayrhofer, U. (2018). How can promotion agencies impact SME internationalisation? The case of the French company SLAT. Key Success Factors of SME Internationalisation: A Cross-Country Perspective, 121.
Jose, S. (2018). Strategic use of digital promotion strategies among female emigrant entrepreneurs in UAE. International Journal of Emerging Markets.
Quaye, D. M., Sekyere, K. N., & Acheampong, G. (2017). Export promotion programmes and export performance. Review of Interna-tional Business and Strategy.
Karpinski, A. C., Kirschner, P. A., Ozer, I., Mellott, J. A., & Ochwo, P. (2013). An exploration of social networking site use, multi-tasking, and academic performance among United States and European university students. Computers in Human Behav-ior, 29(3), 1182-1192.
Kumar, A., Adlakha, A., & Mukherjee, K. (2016). Modeling of product sales promotion and price discounting strategy using fuzzy logic in a retail organization. Industrial Management & Data Systems, 116 (8), pp.1418 - 1444
Manzur, E., Olavarrieta, S., Hidalgo‐Campos, P., & Farías, P. (2014). Store price promotion strategies: An empirical study from Chile. Academia Revista Latinoamericana de Administración, 26(3), 356 – 372.
Quaye, D. M., Sekyere, K. N., & Acheampong, G. (2017). Export promotion programmes and export performance. Review of Interna-tional Business and Strategy.
Röthlin, F. (2013). Managerial strategies to reorient hospitals towards health promotion. Journal of Health Organization and Man-agement, 27(6), 747 – 761.
Sigalas, C., & Economou, V. P. (2013). Revisiting the concept of competitive advantage. Journal of Strategy and Management, 6(1), 61-80.
Sekaran, U. (2003). Research Methods For Business. New York: John Willey and Sons, Inc.
Sugiyono. (2018). Business Research Methods. Bandung: CV. Alfabeta
Song, X. M., & Parry, M. E. (1997). A cross-national comparative study of new product development processes: Japan and the Unit-ed States. Journal of marketing, 61(2), 1-18.
Yasa Kerti, N. N., Abdullah, J., Sukaatmadja, P. G., Kembar, S., & Marhaeni, A. A. N. (2013). SME performance improvement and its effect on the poverty reduction in Bali. International Jurnal of Business Management Invention, 2(4), 01-12.