How to cite this paper
Phong, L., Nga, T., Hanh, N & Minh, N. (2020). Relationship between brand association and customer loyalty: The case of online retail industry.Management Science Letters , 10(7), 1543-1552.
Refrences
Aaker, D. A. (1992). The value of brand equity. Journal of Business Strategy, 13(4), 27-32.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102 - 120.
Aaker, D. A. (2007). Strategic market management. Hoboken, NJ: John Wiley & Sons.
Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press New York, NY.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
Al-Abdallah, G & Abo-Rumman, H (2003). The effect of brand associations on customer loyalty: Empirical study on mo-bile devices in Jordan. American Academic & Scholarly Research Journal, 5(1), 122 - 134.
Asif, M., Abbas, K., Kashif, M., Hussain, S. & Hussain, I. (2015). Impact of brand awareness and loyalty on brand equity. Journal of Marketing & Consumer Research, 12, 67-72.
Bayraktar, A. (2015). Are consumers really willing to pay more for favorable brand associations? The moderating role of product value and product risk level. Ege Academic Review, 15(4).
Belch. G.E. & Belch. M.A. (2004). Advertising and Promotion an Integrated Marketing Communications Perspective. Boston: Mc Graw Hill.
Bhaya, Z. (2017). The impact of dimensions of brand association on customers satisfaction: An empirical study of the opinions of customers' samples on Zain Iraq's mobile cell phone company. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 30(1), 70-81.
Broyles, S. A., Schumann, D. W., & Leingpibul, T. (2009). Examining brand equity antecedent/consequence relationships. Journal of Marketing Theory and Practice, 17(2), 145-161.
Chinomona, R & Maziriri, E (2017). The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa. Journal of Business and Retail Management Research, 12(1), 143-154.
Emari, H., Jafari, A. and Mogaddam, M. (2012). The mediatory impact of brand loyalty and brand image on brand equity. African Journal of Business Management, 6(17), 5692-5701.
Esch, F-R., Langer, T., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships af-fect current and future purchases. Journal of Product & Brand Management, 15(20), 98-105.
Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
Kremer, F., & Viot, C. (2012). How store brands build retailer brand image. International Journal of Retail & Distribution Management, 40(7), 528-543.
Ghana, I. (2015). The impact of brand awareness on customer loyalty: a case study of sinapi aba savings and loans ghana limited. South American Journal of Management, 1(1).
Hair, JR, J.F., Ringle, C.M. & Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice, 19(2), 139–151.
Hanby, T. (1999). Brands dead or alive. Journal of Market Research Society, 41(1), 7–19.
Huang, R., & Sarigöllü, E. (2011). How brand awareness relates to market outcome, brand equity, and the marketing mix. Journal of Business Research, 65, 92 – 99.
Jung, J., & Sung, E. Y. (2008). Consumer-based brand equity: Comparisons among Americans and South Koreans in the USA and South Koreans in Korea. Journal of Fashion Marketing and Management, 12(1), 24-35.
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity. (3rd ed.). Upper Saddle River, NJ: Prentice Hall.
Keller, K. L. (2013). Strategic Brand Management: Building Measuring, and Managing Brand Equity. (4th ed.), England: Pearson Education Ltd.
Keller, K.L. (1993), Conceptualizing, measuring, and managing customer-based brand equity, Journal of Marketing, 57(1), 1-22.
Keller, K.L. & Lehmann, D.R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740 – 759.
Kim, E. Y., Knight, D. K., & Pelton, L. E. (2009). Modeling brand equity of a U.S. apparel brand as perceived by Genera-tion Y consumers in the emerging Korean market. Clothing and Textiles Research Journal, 27(4), 247-258.
Lassar, W., Mittal B., & Sharma A. (1995) Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
LeClerc, F. & Little, J.D.C. (1997). Can advertising copy make FSI coupons more effective? Journal of Marketing Re-search, 34(4), 473-84.
Long-Yi, L., & Jui-Chi, L. (2012). The influence of store image and product perceived value on consumer purchase inten-tion. Business and information.
Lynch Jr, J. G., & Srull, T. K. (1982). Memory and attentional factors in consumer choice: Concepts and research meth-ods. Journal of Consumer Research, 9(1), 18-37.
Mehdi, J.S., Mojganc, K., & Masoud, J. (2013). Investigation of the effective factors on brand loyalty and repurchase in-tention (Case study: Iranian Consumers). Research Journal of Recent Sciences, 2(2), 10-17.
Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand atti-tude. Journal of Marketing Research, 18, 318-32.
Murphy, J. (1990). Assessing the value of brands. Long Range Planning, 23, 23- 29.
Netemeyer, R.G., Krishan, B., Chris, P., Wang, G., Yagci, M., Dean, D., Ricks, J., & Wirdh, F. (2004). Developing and validating measure of facets of customer-based brand equity. Journal of Business Research, 57(1), pp. 209-224.
Neumeier, M. (2006). The brand gap. Berkeley, CA: New Riders.
Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.
Oppong, P & Phiri, A (2018). Impact of brand awareness and association on loyalty: The role of equity in plant medicine market in Kumasi, Ghana. African Journal of Business and Economic Research, 13(2), 163 – 181.
Osselaer, V., & Janiszewski, C. (2001), Two ways of learning brand association, Journal of Consumer Research, 28(2), 202-223.
Pappu, R., & Quester, P. (2006). A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13(5), 317-329.
Peterson, R.A. (1994). A meta-analysis of Cronbach’s coefficient alpha. Journal of consumer research, 21, 381- 391.
Pike, S., & Bianchi, C. (2016). Destination brand equity for Australia: testing a model of CBBE in short-haul and long-haul markets. Journal of Hospitality & Tourism Research, 40(1), 114-134.
Romaniuk, J., & Sharp, B. (2003). Measuring brand perceptions: testing quantity and quality. Journal of Targeting, Meas-urement and Analysis for Marketing, 11(3), 218-229.
Satvati, R. S., Rabie, M., & Rasoli, K. (2016). Studying the relationship between brand equity and consumer behav-ior. International Review, (1-2), 153-163.
Schmitt, B. & Simonson, A. (1997). Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. New York: The Free Press.
Schmitt, N. (1999). Method bias: The importance of theory and measurement. Journal of Organizational Behavior, 15, 393-398.
Solomon, M. R., & Stuart, E. W. (2002). Marketing: Real people, real choice. (2nd ed.). Upper Saddle River, NJ: Prentice Hall.
Tilde. H., Charlotte F.K. & Mogens.B., (2009). Brand management, research, theory and practice.
Wilson, V.A. Zeithaml, M.J. Bitner, D.D. (2008). Gremler. Services Marketing. McGraw-Hill Education.
Yoo, B., & Donthu, N. (2002). Testing cross-cultural invariance of the brand equity creation process. Journal of Product & Brand Management, 11(6), 380-398.
Yoo, B., Donthu, N. and Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
Zikmund, W.G. (2000). Business Research Methods. 6th ed., The Dryden Press, Fort Worth.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102 - 120.
Aaker, D. A. (2007). Strategic market management. Hoboken, NJ: John Wiley & Sons.
Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. The Free Press New York, NY.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
Al-Abdallah, G & Abo-Rumman, H (2003). The effect of brand associations on customer loyalty: Empirical study on mo-bile devices in Jordan. American Academic & Scholarly Research Journal, 5(1), 122 - 134.
Asif, M., Abbas, K., Kashif, M., Hussain, S. & Hussain, I. (2015). Impact of brand awareness and loyalty on brand equity. Journal of Marketing & Consumer Research, 12, 67-72.
Bayraktar, A. (2015). Are consumers really willing to pay more for favorable brand associations? The moderating role of product value and product risk level. Ege Academic Review, 15(4).
Belch. G.E. & Belch. M.A. (2004). Advertising and Promotion an Integrated Marketing Communications Perspective. Boston: Mc Graw Hill.
Bhaya, Z. (2017). The impact of dimensions of brand association on customers satisfaction: An empirical study of the opinions of customers' samples on Zain Iraq's mobile cell phone company. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 30(1), 70-81.
Broyles, S. A., Schumann, D. W., & Leingpibul, T. (2009). Examining brand equity antecedent/consequence relationships. Journal of Marketing Theory and Practice, 17(2), 145-161.
Chinomona, R & Maziriri, E (2017). The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa. Journal of Business and Retail Management Research, 12(1), 143-154.
Emari, H., Jafari, A. and Mogaddam, M. (2012). The mediatory impact of brand loyalty and brand image on brand equity. African Journal of Business Management, 6(17), 5692-5701.
Esch, F-R., Langer, T., Schmitt, B. H., & Geus, P. (2006). Are brands forever? How brand knowledge and relationships af-fect current and future purchases. Journal of Product & Brand Management, 15(20), 98-105.
Farquhar, P. H. (1989). Managing brand equity. Marketing Research, 1(3), 24-33.
Kremer, F., & Viot, C. (2012). How store brands build retailer brand image. International Journal of Retail & Distribution Management, 40(7), 528-543.
Ghana, I. (2015). The impact of brand awareness on customer loyalty: a case study of sinapi aba savings and loans ghana limited. South American Journal of Management, 1(1).
Hair, JR, J.F., Ringle, C.M. & Sarstedt, M. (2011). PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice, 19(2), 139–151.
Hanby, T. (1999). Brands dead or alive. Journal of Market Research Society, 41(1), 7–19.
Huang, R., & Sarigöllü, E. (2011). How brand awareness relates to market outcome, brand equity, and the marketing mix. Journal of Business Research, 65, 92 – 99.
Jung, J., & Sung, E. Y. (2008). Consumer-based brand equity: Comparisons among Americans and South Koreans in the USA and South Koreans in Korea. Journal of Fashion Marketing and Management, 12(1), 24-35.
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity. (3rd ed.). Upper Saddle River, NJ: Prentice Hall.
Keller, K. L. (2013). Strategic Brand Management: Building Measuring, and Managing Brand Equity. (4th ed.), England: Pearson Education Ltd.
Keller, K.L. (1993), Conceptualizing, measuring, and managing customer-based brand equity, Journal of Marketing, 57(1), 1-22.
Keller, K.L. & Lehmann, D.R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25(6), 740 – 759.
Kim, E. Y., Knight, D. K., & Pelton, L. E. (2009). Modeling brand equity of a U.S. apparel brand as perceived by Genera-tion Y consumers in the emerging Korean market. Clothing and Textiles Research Journal, 27(4), 247-258.
Lassar, W., Mittal B., & Sharma A. (1995) Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
LeClerc, F. & Little, J.D.C. (1997). Can advertising copy make FSI coupons more effective? Journal of Marketing Re-search, 34(4), 473-84.
Long-Yi, L., & Jui-Chi, L. (2012). The influence of store image and product perceived value on consumer purchase inten-tion. Business and information.
Lynch Jr, J. G., & Srull, T. K. (1982). Memory and attentional factors in consumer choice: Concepts and research meth-ods. Journal of Consumer Research, 9(1), 18-37.
Mehdi, J.S., Mojganc, K., & Masoud, J. (2013). Investigation of the effective factors on brand loyalty and repurchase in-tention (Case study: Iranian Consumers). Research Journal of Recent Sciences, 2(2), 10-17.
Mitchell, A. A., & Olson, J. C. (1981). Are product attribute beliefs the only mediator of advertising effects on brand atti-tude. Journal of Marketing Research, 18, 318-32.
Murphy, J. (1990). Assessing the value of brands. Long Range Planning, 23, 23- 29.
Netemeyer, R.G., Krishan, B., Chris, P., Wang, G., Yagci, M., Dean, D., Ricks, J., & Wirdh, F. (2004). Developing and validating measure of facets of customer-based brand equity. Journal of Business Research, 57(1), pp. 209-224.
Neumeier, M. (2006). The brand gap. Berkeley, CA: New Riders.
Nunnally, J. C. (1978). Psychometric theory (2nd ed.). New York: McGraw-Hill.
Oppong, P & Phiri, A (2018). Impact of brand awareness and association on loyalty: The role of equity in plant medicine market in Kumasi, Ghana. African Journal of Business and Economic Research, 13(2), 163 – 181.
Osselaer, V., & Janiszewski, C. (2001), Two ways of learning brand association, Journal of Consumer Research, 28(2), 202-223.
Pappu, R., & Quester, P. (2006). A consumer-based method for retailer equity measurement: Results of an empirical study. Journal of Retailing and Consumer Services, 13(5), 317-329.
Peterson, R.A. (1994). A meta-analysis of Cronbach’s coefficient alpha. Journal of consumer research, 21, 381- 391.
Pike, S., & Bianchi, C. (2016). Destination brand equity for Australia: testing a model of CBBE in short-haul and long-haul markets. Journal of Hospitality & Tourism Research, 40(1), 114-134.
Romaniuk, J., & Sharp, B. (2003). Measuring brand perceptions: testing quantity and quality. Journal of Targeting, Meas-urement and Analysis for Marketing, 11(3), 218-229.
Satvati, R. S., Rabie, M., & Rasoli, K. (2016). Studying the relationship between brand equity and consumer behav-ior. International Review, (1-2), 153-163.
Schmitt, B. & Simonson, A. (1997). Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. New York: The Free Press.
Schmitt, N. (1999). Method bias: The importance of theory and measurement. Journal of Organizational Behavior, 15, 393-398.
Solomon, M. R., & Stuart, E. W. (2002). Marketing: Real people, real choice. (2nd ed.). Upper Saddle River, NJ: Prentice Hall.
Tilde. H., Charlotte F.K. & Mogens.B., (2009). Brand management, research, theory and practice.
Wilson, V.A. Zeithaml, M.J. Bitner, D.D. (2008). Gremler. Services Marketing. McGraw-Hill Education.
Yoo, B., & Donthu, N. (2002). Testing cross-cultural invariance of the brand equity creation process. Journal of Product & Brand Management, 11(6), 380-398.
Yoo, B., Donthu, N. and Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
Zikmund, W.G. (2000). Business Research Methods. 6th ed., The Dryden Press, Fort Worth.