How to cite this paper
Nasr, M., Akbar, S & Aghaalikhani, E. (2014). A study on the effects of advertisement on brand equity: Evidence from mobile industry.Management Science Letters , 4(11), 2387-2392.
Refrences
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Aaker, D. A. (2008). Strategic market management. John Wiley & Sons.
Aaker, D. A. (2009). Managing brand equity. Simon and Schuster.
Andreyeva, T., Kelly, I.R., & Harris, J.L. (2011). Exposure to food advertising on television: Associations with children & apos; s fast food and soft drink consumption and obesity. Economics & Human Biology, 9(3), 221-233.
Azad, N., Zarifi, S., Hozori, S & Hashemi, S. (2013). A survey on critical factors influencing new advertisement methods. Management Science Letters , 3(2), 569-574.
Belch, G. E., Belch, M. A., Kerr, G. F., & Powell, I. (2008). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill.
Blois, K., & Ramirez, R. (2006). Capabilities as marketable assets: a proposal for a functional categorization. Industrial Marketing Management, 35(8), 1027-1031.
Dutta, S., Narasimhan, O. M., & Rajiv, S. (2005). Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal, 26(3), 277-285.
Ghorbanifard, B., Aziziha, H., Tabatabaee, S., Hasheminia, S & Mousavi, S. (2014). The role brand equity on developing tourism industry. Management Science Letters, 4(1), 107-110.
Kalaignanam, K., Kushwaha, T., & Varadarajan, P. (2008). Marketing operations efficiency and the internet: an organizing framework. Journal of Business Research, 61(4), 300-308.
Hozouri, S. & Pazuki, M. (2014). An empirical analysis on the effects of marketing communications on market share adjustment. Management Science Letters, 4(1), 169-174.
Varadarajan, R., & Yadav, M. S. (2009). Marketing strategy in an internet-enabled environment: A retrospective on the first ten years of JIM and a prospective on the next ten years. Journal of Interactive Marketing, 23(1), 11-22.
Aaker, D. A. (2008). Strategic market management. John Wiley & Sons.
Aaker, D. A. (2009). Managing brand equity. Simon and Schuster.
Andreyeva, T., Kelly, I.R., & Harris, J.L. (2011). Exposure to food advertising on television: Associations with children & apos; s fast food and soft drink consumption and obesity. Economics & Human Biology, 9(3), 221-233.
Azad, N., Zarifi, S., Hozori, S & Hashemi, S. (2013). A survey on critical factors influencing new advertisement methods. Management Science Letters , 3(2), 569-574.
Belch, G. E., Belch, M. A., Kerr, G. F., & Powell, I. (2008). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill.
Blois, K., & Ramirez, R. (2006). Capabilities as marketable assets: a proposal for a functional categorization. Industrial Marketing Management, 35(8), 1027-1031.
Dutta, S., Narasimhan, O. M., & Rajiv, S. (2005). Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal, 26(3), 277-285.
Ghorbanifard, B., Aziziha, H., Tabatabaee, S., Hasheminia, S & Mousavi, S. (2014). The role brand equity on developing tourism industry. Management Science Letters, 4(1), 107-110.
Kalaignanam, K., Kushwaha, T., & Varadarajan, P. (2008). Marketing operations efficiency and the internet: an organizing framework. Journal of Business Research, 61(4), 300-308.
Hozouri, S. & Pazuki, M. (2014). An empirical analysis on the effects of marketing communications on market share adjustment. Management Science Letters, 4(1), 169-174.
Varadarajan, R., & Yadav, M. S. (2009). Marketing strategy in an internet-enabled environment: A retrospective on the first ten years of JIM and a prospective on the next ten years. Journal of Interactive Marketing, 23(1), 11-22.