How to cite this paper
Sawaftah, D., Calıcıoglu, C & Awadallah, R. (2020). The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus.Management Science Letters , 10(6), 1307-1320.
Refrences
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Aljarah, A., Emeagwali, L., Ibrahim, B., & Ababneh, B. (2018). Does corporate social responsibility really increase cus-tomer relationship quality? A meta-analytic review. Social Responsibility Journal.
Alnsour, M. (2018). Social Media Effect On Purchase Intention: Jordanian Airline Industry. Journal of Internet Banking and Commerce, 23(2).
Alsamydai, M. J. (2016). The trust of viral advertising messages and its impact on attitude and behaviour intentions of consumers. International Journal of Marketing Studies, 8(5), 136–145.
Alshanty, A. M., Emeagwali, O. L., & Alrwashdeh, M. (2019). The effect of market-sensing capability on knowledge creation process and innovation Evidence from SMEs in Jordan. https://doi.org/10.5267/j.msl.2019.1.016
Arnold. (2018). Successful Methods of Viral Marketing. (May).
Aaker, D. A., & Equity, M. B. (1991). Capitalizing on the Value of a Brand Name. New York, 28(1), 35-37.
Berger, J., & Menon, G. (2014). When identity marketing backfires: Consumer agency in Iidentity Expression. Journal of Consumer Research, 41(August). https://doi.org/10.1086/676125
Chen, Y., Chen, T., & Lin, C. (2016). The analyses of purchasing decisions and brand loyalty for smartphone consumers. Open Journal of Social Sciences, July, 108–116.
Coleman, L. J., Bahnan, N., Kelkar, M., & Curry, N. (2011). Walking the walk: How the theory of reasoned action explains adult and student intentions to go green. Journal of Applied Business Research, 27(3), 107–116.
Dafonte-Gómez, A. (2014). The key elements of viral advertising. From motivation to emotion in the most shared videos. Comunicar, 22(43), 199–206. https://doi.org/10.3916/C43-2014-20
Denise, P., & Faan, F. P. (2014). Essentials Of Nursing Research : Appraising Evidence For Nursing.
Dunuwille VM and Pathmini MGS. (2016). Brand image and customer satisfaction in mobile phone market : study based on customers in Kandy district. Journal of Business Studies, 3(June), 1–13.
Duodu, F. K., & Amankwah, T. (n.d.). MASTER’ S THESIS An Analysis and Assessment of Customer Satisfaction with Service Quality in Insurance Industry in Ghana.
Emeagwali, O. L. (2015). Web-based Inferential Statistic Selector.
Erkan, I. (2014). “Vine”: Do you miss it? Electronic word of mouth on the social networking site, Vine. International Journal of Business and Information, 9(4), 461–473.
Moliner-Velázquez, B., Ruiz-Molina, M. E., & Fayos-Gardó, T. (2015). Satisfaction with service recovery: moderating ef-fect of age in word-of-mouth. Journal of Consumer Marketing, 32(6), 470-484.
Felbermayr, A., & Nanopoulos, A. (2016). ScienceDirect The Role of Emotions for the Perceived Usefulness in Online Customer Reviews. Journal of Interactive Marketing, 36, 60–76.
Fill, C., & Turnbull, S. (2016). Marketing Communications. Pearson Higher Ed.
Fredericks, J. O. & Slater, J. M. (1998). What Does Your Customer Really Want Quality. Course Hero.
Fritz, T., Corresponding, R., & Shaw, G. (2017). Viral marketing strategies and customer buying behavioural intentions at retail store in Johannesburg. Business Management and Strategy, 8(1). https://doi.org/10.5296/bms.v8i1.10676
Hadi, S., & Nejad, M. (2017). Brand Personality toward Customer Purchase Intention : The Intermediate Role of Electronic Word-of-Mouth and Brand. (January 2016). https://doi.org/10.21315/aamj2016.21.2.1
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404.
Hardy, B. W., & Castonguay, J. (2018). The moderating role of age in the relationship between social media use and men-tal well-being: An analysis of the 2016 General Social Survey. Computers in Human Behavior, 85, 282-290.
Harsono, S., Perdana, S., Riyadi, D. B., & Normasita. (2018). The Influence of Brand Image, Brand Trust, Perceived Quality and Perceived Value on Consumer Purchase Intention at Different Categories of Product. Advanced Science Letters, 24(5), 3198–3207.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52.
Hmaed, A. Z. (2014). Viral marketing and its inception, concept, Stages of his campaign, measure. Journal of Economic and Administrative Sciences, University of Baghdad, 20(76), 150.
Hong, D., & Zhang, L. (2017). Does Transactive Memory Systems Promote Knowledge Integration Directly? Procedia Computer Science, 112, 896–905. https://doi.org/10.1016/j.procs.2017.08.107
Ibrahim, B., & Aljarah, A. (2018). Data in Brief Dataset of relationships among social media marketing activities , brand loyalty , revisit intention . Evidence from the hospitality industry in Northern Cyprus. Data in Brief, 21, 1823–1828. https://doi.org/10.1016/j.dib.2018.11.024
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty The mediation effect of brand. 29(1), 129–144. https://doi.org/10.1108/APJML-10-2015-0154
Kala, D., & Chaubey, D. S. (2018). The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India. Int. J. Services, Economics and Management, 9(2), 143–157.
Kazmi, A., & Mehmood, Q. S. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 6, 499–508.
Kelkar, M., Coleman, L. J., Bahnan, N., & Manago, S. (2014). Green consumption or green confusion. Journal of Strategic Innovation and Sustainability, 9(1/2), 41.
Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands?. Management Research Review, 40(3), 310-330.
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), 7-25.
Kunja, S. R., & GVRK, A. (2018). Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs): A study of select Facebook fan pages of smartphone brands in India. Management Research Review. https://doi.org/10.1108/MRR-04-2017-0128
Liao, S. H., Fei, W. C., & Chen, C. C. (2007). Knowledge sharing, absorptive capacity, and innovation capability: an em-pirical study of Taiwan's knowledge-intensive industries. Journal of Information Science, 33(3), 340-359.
Lin, C., Wu, Y. S., & Chen, J. C. V. (2013, May). Electronic word-of-mouth: The moderating roles of product involvement and brand image. In Proceedings of 2013 international conference on technology innovation and industrial manage-ment (pp. 29-47).
Lin, M. L., Yang, J. T., & Wan, C. S. (2015). Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image. Tourism and Hospitality Research, 15(3), 193-205.
Manorek, S. L. (2016). The Influence of Brand Image, Advertising, Perceived Price Toward Consumer Purchase Intention (Case Study: Samsung Smartphone). Jurnal Berkala Ilmiah Efisiensi, 16(1), 661–670.
Migin, M. W., & Falahat, M. (2016). Effect of social media usage on university students in an emerging country. Turkish Online Journal of Educational Technology, 2016(NovemberSpecialIssue), 803–808.
Mohd Isa, S., & Wong, K. Y. (2015). Age differences in behavioral intention to use internet marketing: A comparative study between malaysian and taiwanese. International Journal of Business and Society, 16(3), 386–396.
Mohr, I. (2017). Managing buzz marketing in the digital age. Journal of Marketing Development and Competitive-ness, 11(2).
Motwani, B., & Haryani, S. (2018). Investigating the relation between factors effecting viral marketing and consumers’ buying intention. European Journal of Applied Business and Management, 4(2). 58–73.
Othuon, L., & Mbagaya, C. (2015). Moderating Role Of Age On The Relationship Between Career Readiness And Career Indecision. In British Journal of Psychology Research (Vol. 3).
Owino, E. O., Kibera, F., Munyoki, J., & Wainaina, G. (2014). Service quality in Kenyan universities dimensionality and contextual analysis. European Journal of Business and Management, 6(11), 180–195.
Pinheiro, M. T., Borges Tiago, M., Manuel, J., & Veríssimo, C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57, 703–708. https://doi.org/10.1016/j.bushor.2014.07.002
Prasad, R. K., & Jha, M. K. (2014). Consumer buying decisions models: A descriptive study. International Journal of Innovation and Applied Studies, 6(3), 2028–9324.
Pressgrove, G., Mckeever, B. W., & Jang, S. M. (2017). What is Contagious ? Exploring why content goes viral on Twitter : A case study of the ALS Ice Bucket Challenge What is Contagious ? Exploring why content goes viral on Twitter : A case study of the ALS Ice Bucket Challenge. (August). https://doi.org/10.1002/nvsm.1586
Rahi, S. (2016). Impact of customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Journal of Internet Banking and Commerce, 21(2).
Rakib, M. R. H. K. (2019). Factors influencing purchase intention of cellular phones among the university students in Bangladesh. 11, 92–101. DOI: 10.7176/EJBM/11-2-10
Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing, 58(4), 28–36. https://doi.org/10.1177/002224299405800403
Romaniuk, J., & Sharp, B. (2012). Brand salience and customer defection in subscription markets and Byron Sharp. Journal of Marketing Research, (October 2014), 37–41. https://doi.org/10.1080/0267257X.2003.9728200
Sa’ait, N., Kanyan, A., & Nazrin, M. F. (2016). The effect of e-WOM on customer purchase intention. International Aca-demic Research Journal of Social Science, 2(1), 73-80.
Sabri, E. R. (2019). Consumer’s purchase intention towards luxury retailer’s social media advertisements —A case study of a shoe retail—UAE-Dubai Mall. Social Networking, 08(01), 39–51. https://doi.org/10.4236/sn.2019.81003
Saleem, A., & Ellahi, A. (2017). Influence of electronic word of mouth on purchase intention of fashion products in social networking websites. Pakistan Journal of Commerce and Social Sciences (PJCSS), 11(2), 597-622.
Saunders, M., Lewis, P., & Thornhill, A. (2016). Research methods of business students. Pearson Eductaion Ltd.
Schmidt, C. K., Miles, J. R., & Welsh, A. C. (2011). Perceived Discrimination and Social Support : The Influences on Career Development and College Adjustment of LGBT College Students. 293–309. https://doi.org/10.1177/0894845310372615
Shashikala, R., & Mahapatro, P. (2015). Let your research be global search-An ultimate search of. Acme Intellects International Journal of Research in Management, 10(10), 2320–2793.
Sin Wei, L., & Tunku Abdul Rahman, U. (2014). The Attitudes of Consumers towards Viral Marketing in Malaysia.
Surjaatmadja, S., & Purnawan, D. (2018). Store Image, Service Quality, and Familiarity on Purchase Intention of Private Label Brand In Indonesia. International Review of Management and Marketing, 8(1), 79-85..
Sv, K. K., & Sequeira, A. H. (2014). An empirical observation of age factor’s moderating role on an empirical observation of age factor’ s moderating role on mobile banking adoption in Rural Karnataka. International Journal of Marketing, Financial Services and Management Research, 3(9).
Taivanjargal, O., Batbayar, A., Batlkhagva, N., Tumenbayar, D., & Enkhtaivan, U. (2018). Influencing factors on purchase intention of Smartphone users: In case of Mongolia. Invention Journal of Research Technology in Engineering & Management (IJRTEM) Www.Ijrtem.Com, 2(6).
Tran, T. (2018). International Journal of Advanced and Applied Sciences Factors affecting the purchase and repurchase intention smart-phones of Vietnamese staff. 5(3), 107–119.
Trivedi, J. (2017). The Effect of Viral Marketing Messages on Consumer Behavior. 17(2), 84–98.
Uddin, M., Xu, H., & Tahlil Azim, M. (2015). Factors affecting mobile handset (MH) buying decision: An empirical study. International Journal of Management and Business Research, 5(3), 225-236.
Ugonna, I. A., Okolo, V. O., Millicent, O., Sylvanus, N., & Oranusi, I. N. (2017). Effects of Media Advertising On Consumers’ Purchase Intent in Awka, Anambra State: A Study of Hero Beer. IOSR Journal of Business and Management (IOSR-JBM), 19, 50–60. https://doi.org/10.9790/487X-1904045060
Walia, N., Srite, M., & Huddleston, W. (2016). Eyeing the web interface: the influence of price, product, and personal in-volvement. Electronic Commerce Research, 16(3), 297-333.
Wang, S., & Nguyen, L. N. T. (2018). A Study on the Attitude of Customer towards Viral Video Advertising on Social Media : A Case Study in Viet Nam. The International Journal of Engineering and Science, 7(6), 54–60.
Wang, Y., Huang, Q., Davison, R. M., & Yang, F. (2018). Effect of transactive memory systems on team performance mediated by knowledge transfer. International Journal of Information Management, 41, 65–79.
YAQOOB, Q. T. (2018). Impact of Facebook Advertisements on Purchase Intentions of Mobile Facebook Users: Investigating the Moderating Role of Brand Origin and Perceived Product Value. Tohoku University.
Yusuf, A. S., Razak, A., Hussin, C., Busalim, A. H., Yusuf, A. S., Razak, A., … Busalim, A. H. (2018). Influence of e-WOM engagement on consumer purchase intention in social commerce. https://doi.org/10.1108/JSM-01-2017-0031
Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302
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Aljarah, A., Emeagwali, L., Ibrahim, B., & Ababneh, B. (2018). Does corporate social responsibility really increase cus-tomer relationship quality? A meta-analytic review. Social Responsibility Journal.
Alnsour, M. (2018). Social Media Effect On Purchase Intention: Jordanian Airline Industry. Journal of Internet Banking and Commerce, 23(2).
Alsamydai, M. J. (2016). The trust of viral advertising messages and its impact on attitude and behaviour intentions of consumers. International Journal of Marketing Studies, 8(5), 136–145.
Alshanty, A. M., Emeagwali, O. L., & Alrwashdeh, M. (2019). The effect of market-sensing capability on knowledge creation process and innovation Evidence from SMEs in Jordan. https://doi.org/10.5267/j.msl.2019.1.016
Arnold. (2018). Successful Methods of Viral Marketing. (May).
Aaker, D. A., & Equity, M. B. (1991). Capitalizing on the Value of a Brand Name. New York, 28(1), 35-37.
Berger, J., & Menon, G. (2014). When identity marketing backfires: Consumer agency in Iidentity Expression. Journal of Consumer Research, 41(August). https://doi.org/10.1086/676125
Chen, Y., Chen, T., & Lin, C. (2016). The analyses of purchasing decisions and brand loyalty for smartphone consumers. Open Journal of Social Sciences, July, 108–116.
Coleman, L. J., Bahnan, N., Kelkar, M., & Curry, N. (2011). Walking the walk: How the theory of reasoned action explains adult and student intentions to go green. Journal of Applied Business Research, 27(3), 107–116.
Dafonte-Gómez, A. (2014). The key elements of viral advertising. From motivation to emotion in the most shared videos. Comunicar, 22(43), 199–206. https://doi.org/10.3916/C43-2014-20
Denise, P., & Faan, F. P. (2014). Essentials Of Nursing Research : Appraising Evidence For Nursing.
Dunuwille VM and Pathmini MGS. (2016). Brand image and customer satisfaction in mobile phone market : study based on customers in Kandy district. Journal of Business Studies, 3(June), 1–13.
Duodu, F. K., & Amankwah, T. (n.d.). MASTER’ S THESIS An Analysis and Assessment of Customer Satisfaction with Service Quality in Insurance Industry in Ghana.
Emeagwali, O. L. (2015). Web-based Inferential Statistic Selector.
Erkan, I. (2014). “Vine”: Do you miss it? Electronic word of mouth on the social networking site, Vine. International Journal of Business and Information, 9(4), 461–473.
Moliner-Velázquez, B., Ruiz-Molina, M. E., & Fayos-Gardó, T. (2015). Satisfaction with service recovery: moderating ef-fect of age in word-of-mouth. Journal of Consumer Marketing, 32(6), 470-484.
Felbermayr, A., & Nanopoulos, A. (2016). ScienceDirect The Role of Emotions for the Perceived Usefulness in Online Customer Reviews. Journal of Interactive Marketing, 36, 60–76.
Fill, C., & Turnbull, S. (2016). Marketing Communications. Pearson Higher Ed.
Fredericks, J. O. & Slater, J. M. (1998). What Does Your Customer Really Want Quality. Course Hero.
Fritz, T., Corresponding, R., & Shaw, G. (2017). Viral marketing strategies and customer buying behavioural intentions at retail store in Johannesburg. Business Management and Strategy, 8(1). https://doi.org/10.5296/bms.v8i1.10676
Hadi, S., & Nejad, M. (2017). Brand Personality toward Customer Purchase Intention : The Intermediate Role of Electronic Word-of-Mouth and Brand. (January 2016). https://doi.org/10.21315/aamj2016.21.2.1
Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404.
Hardy, B. W., & Castonguay, J. (2018). The moderating role of age in the relationship between social media use and men-tal well-being: An analysis of the 2016 General Social Survey. Computers in Human Behavior, 85, 282-290.
Harsono, S., Perdana, S., Riyadi, D. B., & Normasita. (2018). The Influence of Brand Image, Brand Trust, Perceived Quality and Perceived Value on Consumer Purchase Intention at Different Categories of Product. Advanced Science Letters, 24(5), 3198–3207.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52.
Hmaed, A. Z. (2014). Viral marketing and its inception, concept, Stages of his campaign, measure. Journal of Economic and Administrative Sciences, University of Baghdad, 20(76), 150.
Hong, D., & Zhang, L. (2017). Does Transactive Memory Systems Promote Knowledge Integration Directly? Procedia Computer Science, 112, 896–905. https://doi.org/10.1016/j.procs.2017.08.107
Ibrahim, B., & Aljarah, A. (2018). Data in Brief Dataset of relationships among social media marketing activities , brand loyalty , revisit intention . Evidence from the hospitality industry in Northern Cyprus. Data in Brief, 21, 1823–1828. https://doi.org/10.1016/j.dib.2018.11.024
Ismail, A. R. (2017). The influence of perceived social media marketing activities on brand loyalty The mediation effect of brand. 29(1), 129–144. https://doi.org/10.1108/APJML-10-2015-0154
Kala, D., & Chaubey, D. S. (2018). The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India. Int. J. Services, Economics and Management, 9(2), 143–157.
Kazmi, A., & Mehmood, Q. S. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 6, 499–508.
Kelkar, M., Coleman, L. J., Bahnan, N., & Manago, S. (2014). Green consumption or green confusion. Journal of Strategic Innovation and Sustainability, 9(1/2), 41.
Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands?. Management Research Review, 40(3), 310-330.
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), 7-25.
Kunja, S. R., & GVRK, A. (2018). Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs): A study of select Facebook fan pages of smartphone brands in India. Management Research Review. https://doi.org/10.1108/MRR-04-2017-0128
Liao, S. H., Fei, W. C., & Chen, C. C. (2007). Knowledge sharing, absorptive capacity, and innovation capability: an em-pirical study of Taiwan's knowledge-intensive industries. Journal of Information Science, 33(3), 340-359.
Lin, C., Wu, Y. S., & Chen, J. C. V. (2013, May). Electronic word-of-mouth: The moderating roles of product involvement and brand image. In Proceedings of 2013 international conference on technology innovation and industrial manage-ment (pp. 29-47).
Lin, M. L., Yang, J. T., & Wan, C. S. (2015). Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image. Tourism and Hospitality Research, 15(3), 193-205.
Manorek, S. L. (2016). The Influence of Brand Image, Advertising, Perceived Price Toward Consumer Purchase Intention (Case Study: Samsung Smartphone). Jurnal Berkala Ilmiah Efisiensi, 16(1), 661–670.
Migin, M. W., & Falahat, M. (2016). Effect of social media usage on university students in an emerging country. Turkish Online Journal of Educational Technology, 2016(NovemberSpecialIssue), 803–808.
Mohd Isa, S., & Wong, K. Y. (2015). Age differences in behavioral intention to use internet marketing: A comparative study between malaysian and taiwanese. International Journal of Business and Society, 16(3), 386–396.
Mohr, I. (2017). Managing buzz marketing in the digital age. Journal of Marketing Development and Competitive-ness, 11(2).
Motwani, B., & Haryani, S. (2018). Investigating the relation between factors effecting viral marketing and consumers’ buying intention. European Journal of Applied Business and Management, 4(2). 58–73.
Othuon, L., & Mbagaya, C. (2015). Moderating Role Of Age On The Relationship Between Career Readiness And Career Indecision. In British Journal of Psychology Research (Vol. 3).
Owino, E. O., Kibera, F., Munyoki, J., & Wainaina, G. (2014). Service quality in Kenyan universities dimensionality and contextual analysis. European Journal of Business and Management, 6(11), 180–195.
Pinheiro, M. T., Borges Tiago, M., Manuel, J., & Veríssimo, C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57, 703–708. https://doi.org/10.1016/j.bushor.2014.07.002
Prasad, R. K., & Jha, M. K. (2014). Consumer buying decisions models: A descriptive study. International Journal of Innovation and Applied Studies, 6(3), 2028–9324.
Pressgrove, G., Mckeever, B. W., & Jang, S. M. (2017). What is Contagious ? Exploring why content goes viral on Twitter : A case study of the ALS Ice Bucket Challenge What is Contagious ? Exploring why content goes viral on Twitter : A case study of the ALS Ice Bucket Challenge. (August). https://doi.org/10.1002/nvsm.1586
Rahi, S. (2016). Impact of customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image. Journal of Internet Banking and Commerce, 21(2).
Rakib, M. R. H. K. (2019). Factors influencing purchase intention of cellular phones among the university students in Bangladesh. 11, 92–101. DOI: 10.7176/EJBM/11-2-10
Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing, 58(4), 28–36. https://doi.org/10.1177/002224299405800403
Romaniuk, J., & Sharp, B. (2012). Brand salience and customer defection in subscription markets and Byron Sharp. Journal of Marketing Research, (October 2014), 37–41. https://doi.org/10.1080/0267257X.2003.9728200
Sa’ait, N., Kanyan, A., & Nazrin, M. F. (2016). The effect of e-WOM on customer purchase intention. International Aca-demic Research Journal of Social Science, 2(1), 73-80.
Sabri, E. R. (2019). Consumer’s purchase intention towards luxury retailer’s social media advertisements —A case study of a shoe retail—UAE-Dubai Mall. Social Networking, 08(01), 39–51. https://doi.org/10.4236/sn.2019.81003
Saleem, A., & Ellahi, A. (2017). Influence of electronic word of mouth on purchase intention of fashion products in social networking websites. Pakistan Journal of Commerce and Social Sciences (PJCSS), 11(2), 597-622.
Saunders, M., Lewis, P., & Thornhill, A. (2016). Research methods of business students. Pearson Eductaion Ltd.
Schmidt, C. K., Miles, J. R., & Welsh, A. C. (2011). Perceived Discrimination and Social Support : The Influences on Career Development and College Adjustment of LGBT College Students. 293–309. https://doi.org/10.1177/0894845310372615
Shashikala, R., & Mahapatro, P. (2015). Let your research be global search-An ultimate search of. Acme Intellects International Journal of Research in Management, 10(10), 2320–2793.
Sin Wei, L., & Tunku Abdul Rahman, U. (2014). The Attitudes of Consumers towards Viral Marketing in Malaysia.
Surjaatmadja, S., & Purnawan, D. (2018). Store Image, Service Quality, and Familiarity on Purchase Intention of Private Label Brand In Indonesia. International Review of Management and Marketing, 8(1), 79-85..
Sv, K. K., & Sequeira, A. H. (2014). An empirical observation of age factor’s moderating role on an empirical observation of age factor’ s moderating role on mobile banking adoption in Rural Karnataka. International Journal of Marketing, Financial Services and Management Research, 3(9).
Taivanjargal, O., Batbayar, A., Batlkhagva, N., Tumenbayar, D., & Enkhtaivan, U. (2018). Influencing factors on purchase intention of Smartphone users: In case of Mongolia. Invention Journal of Research Technology in Engineering & Management (IJRTEM) Www.Ijrtem.Com, 2(6).
Tran, T. (2018). International Journal of Advanced and Applied Sciences Factors affecting the purchase and repurchase intention smart-phones of Vietnamese staff. 5(3), 107–119.
Trivedi, J. (2017). The Effect of Viral Marketing Messages on Consumer Behavior. 17(2), 84–98.
Uddin, M., Xu, H., & Tahlil Azim, M. (2015). Factors affecting mobile handset (MH) buying decision: An empirical study. International Journal of Management and Business Research, 5(3), 225-236.
Ugonna, I. A., Okolo, V. O., Millicent, O., Sylvanus, N., & Oranusi, I. N. (2017). Effects of Media Advertising On Consumers’ Purchase Intent in Awka, Anambra State: A Study of Hero Beer. IOSR Journal of Business and Management (IOSR-JBM), 19, 50–60. https://doi.org/10.9790/487X-1904045060
Walia, N., Srite, M., & Huddleston, W. (2016). Eyeing the web interface: the influence of price, product, and personal in-volvement. Electronic Commerce Research, 16(3), 297-333.
Wang, S., & Nguyen, L. N. T. (2018). A Study on the Attitude of Customer towards Viral Video Advertising on Social Media : A Case Study in Viet Nam. The International Journal of Engineering and Science, 7(6), 54–60.
Wang, Y., Huang, Q., Davison, R. M., & Yang, F. (2018). Effect of transactive memory systems on team performance mediated by knowledge transfer. International Journal of Information Management, 41, 65–79.
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