How to cite this paper
Jan, M., Haque, A., Abdullah, K., Anis, Z & Faisal-E-Alam, F. (2019). Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia.Management Science Letters , 9(10), 1519-1528.
Refrences
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Ajzen, I., Albarracin, D., & Hornik, R. (Eds.). (2012). Prediction and change of health behavior: Apply-ing the reasoned action approach. Psychology Press.
Akhtar, N., Siddiqi, U. I., Ashraf, A., & Latif, M. (2016). Impact of a Brand Equity on Consumer Pur-chase Decision in L'Oreal Skincare Products. International Review of Management and Business Re-search, 5(3), 808.
Byrne, B. M. (2010). Structural equation modeling with AMOS: Basic concepts, applications, and programming (2nd ed.). New York, NY: Taylor and Francis Group.
Butler, P., & Peppard, J. (1998). Consumer purchasing on the Internet: Processes and prospects. Euro-pean Management Journal, 15(6), 600–610.
Fatima, S., & Lodhi, S. (2015). Impact of Advertisement on Buying Behaviours of the Consumers: Study of Cosmetic Industry in Karachi City. International journal of management sciences and busi-ness research, 4 (10).
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). New Jersey: Pearson Prentice Hall.
Hayder, N. B. (2017). Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh. Global Journal of Management And Business Research.
Janiszewski, C., Noel, H., & Sawyer, A. G. (2003). A meta-analysis of the spacing effect in verbal learning: Implications for research on advertising repetition and consumer memory. Journal of con-sumer research, 30(1), 138-149.
Kline, R. B. (2011). Principles and Practice of Structural Equation Modeling (3rd ed.).
Lin, C. A., & Kim, T. (2016). Predicting user response to sponsored advertising on social media via the technology acceptance model. Computers in Human Behavior, 64, 710-718.
Lee, M., & Johnson, C. (2013). Principles of advertising: a global perspective. Routledge.
Mittal, M. (2017). Impact of Celebrity Endorsements on Advertisement Effectiveness & Purchase De-cision Among Youths. International Journal of Marketing & Business Communication, 6(4).
Muk, A., & Chung, C. (2015). Applying the technology acceptance model in a two-country study of SMS advertising. Journal of Business Research, 68(1), 1-6.
Nunnally, J. (1978). Psychometric methods.
Oakley, H. (2009). An evaluation of current techniques in cosmetic advertising and an assessment of their effectiveness on the contemporary consumer (Doctoral dissertation, Dissertation for the MSc Degree in Creative Advertising. Edinburgh Napier University, 2009. –209 p).
Rasool, M. S., Rafique, Y., Naseem, M. A., Javaid, S., Najeeb, M., & Hannan, M. (2012). Impact of advertisement on consumer behavior of FMCG in Lahore city. Academic Research Internation-al, 2(3), 571.
Shallu, M., & Gupta, S. (2013). Impact of promotional activities on consumer buying behavior: a study of cosmetic industry. International Journal of Commerce, Business and Management, 2(6), 379-385.
Schmidt, S., & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.
Simons, H. W., Jones, J. G., & Simons, H. W. (2017). Persuasion in society. Routledge.
Tavassoli, N. T., & Lee, Y. H. (2003). The differential interaction of auditory and visual advertising el-ements with Chinese and English. Journal of Marketing Research, 40(4), 468-480.
Yang, X., Jayashree, S., & Marthandan, G. (2012). Ideal types of strategic innovation an exploratory study of Chinese cosmetic industry. International Journal of Business and Management, 7(17), 78.
Ajzen, I., Albarracin, D., & Hornik, R. (Eds.). (2012). Prediction and change of health behavior: Apply-ing the reasoned action approach. Psychology Press.
Akhtar, N., Siddiqi, U. I., Ashraf, A., & Latif, M. (2016). Impact of a Brand Equity on Consumer Pur-chase Decision in L'Oreal Skincare Products. International Review of Management and Business Re-search, 5(3), 808.
Byrne, B. M. (2010). Structural equation modeling with AMOS: Basic concepts, applications, and programming (2nd ed.). New York, NY: Taylor and Francis Group.
Butler, P., & Peppard, J. (1998). Consumer purchasing on the Internet: Processes and prospects. Euro-pean Management Journal, 15(6), 600–610.
Fatima, S., & Lodhi, S. (2015). Impact of Advertisement on Buying Behaviours of the Consumers: Study of Cosmetic Industry in Karachi City. International journal of management sciences and busi-ness research, 4 (10).
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). New Jersey: Pearson Prentice Hall.
Hayder, N. B. (2017). Deceptive Advertising and Purchase Behavior of University students: A Study on Skin-Care Products in Bangladesh. Global Journal of Management And Business Research.
Janiszewski, C., Noel, H., & Sawyer, A. G. (2003). A meta-analysis of the spacing effect in verbal learning: Implications for research on advertising repetition and consumer memory. Journal of con-sumer research, 30(1), 138-149.
Kline, R. B. (2011). Principles and Practice of Structural Equation Modeling (3rd ed.).
Lin, C. A., & Kim, T. (2016). Predicting user response to sponsored advertising on social media via the technology acceptance model. Computers in Human Behavior, 64, 710-718.
Lee, M., & Johnson, C. (2013). Principles of advertising: a global perspective. Routledge.
Mittal, M. (2017). Impact of Celebrity Endorsements on Advertisement Effectiveness & Purchase De-cision Among Youths. International Journal of Marketing & Business Communication, 6(4).
Muk, A., & Chung, C. (2015). Applying the technology acceptance model in a two-country study of SMS advertising. Journal of Business Research, 68(1), 1-6.
Nunnally, J. (1978). Psychometric methods.
Oakley, H. (2009). An evaluation of current techniques in cosmetic advertising and an assessment of their effectiveness on the contemporary consumer (Doctoral dissertation, Dissertation for the MSc Degree in Creative Advertising. Edinburgh Napier University, 2009. –209 p).
Rasool, M. S., Rafique, Y., Naseem, M. A., Javaid, S., Najeeb, M., & Hannan, M. (2012). Impact of advertisement on consumer behavior of FMCG in Lahore city. Academic Research Internation-al, 2(3), 571.
Shallu, M., & Gupta, S. (2013). Impact of promotional activities on consumer buying behavior: a study of cosmetic industry. International Journal of Commerce, Business and Management, 2(6), 379-385.
Schmidt, S., & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.
Simons, H. W., Jones, J. G., & Simons, H. W. (2017). Persuasion in society. Routledge.
Tavassoli, N. T., & Lee, Y. H. (2003). The differential interaction of auditory and visual advertising el-ements with Chinese and English. Journal of Marketing Research, 40(4), 468-480.
Yang, X., Jayashree, S., & Marthandan, G. (2012). Ideal types of strategic innovation an exploratory study of Chinese cosmetic industry. International Journal of Business and Management, 7(17), 78.