How to cite this paper
Kamble, A., Zagade, A & Abhang, N. (2017). Evaluating impulse purchases generated by affections and advertisement effectiveness.Management Science Letters , 7(10), 479-486.
Refrences
Allen, C. T., Machleit, K. A., Kleine, S. S., & Notani, A. S. (2005). A place for emotion in attitude models. Journal of Business Research, 58(4), 494-499.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer atti-tudes. Marketing Letters, 2(2), 159-170.
Barratt, E. S. (1985). Impulsiveness subtraits: Arousal and information processing. Motivation, Emo-tion, and Personality, 5, 137-146.
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries: a conceptual model and research propositions. The Journal of Marketing, 83-99.
Blaney, P. H. (1986). Affect and memory: a review. Psychological Bulletin, 99(2), 229.
Brown, S. P., & Stayman, D. M. (1992). Antecedents and consequences of attitude toward the ad: A meta-analysis. Journal of consumer research, 19(1), 34-51.
Burke, M. C., & Edell. J., (1989). The impact of feelings on ad-based affect and cognition. Journal of Consumer Research, 26, 6-83.
Cobb, C. J., & Hoyer, W. D. (1986). Planned versus impulse purchase behavior. Journal of retailing.
Cohen, J.B., Areni, C. D., (1991). Affect and consumer behaviour, Handbook of Consumer Behav-iour, A. Robertson y H. Kassarjian, Eds., Prentice Hall, Englewood Cliffs, NJ, 183- 240.
Fill, C. (2006). Simply marketing communications. Pearson Education.
Heider, F. (1946). Attitudes and cognitive organization. The Journal of psychology, 21(1), 107-112.
Kamble, A. A. (2014). DMM Model in Celebrity: Brand Advertisements. SCMS Journal of Indian Management, 11(4), 89.
Kempf, D. S., & Smith, R. E. (1998). Consumer processing of product trial and the influence of prior advertising: a structural modelling approach. Journal of Marketing Research, 35(3), 325-338.
MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23, 130-143.
Mano, H., & Oliver, R. L. (1993). Assessing the dimensionality and structure of the consumption ex-perience: evaluation, feeling, and satisfaction. Journal of Consumer Research, 20, 451-466.
Morris, J. D., Woo, C., Geason, J. A., & Kim, J. (2002). The power of affect: predicting intention. Journal of Advertising Research, 42(3), 7- 17.
Meyers-Levy, J., & Malaviya, P. (1999). Consumers' processing of persuasive advertisements: An in-tegrative framework of persuasion theories. The Journal of Marketing, 45-60.
Mitchell, A. A., & Jerry C. O. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitudes? Journal of Marketing Research, 18 (August), 318-31.
Park, C. W., & Young, S. M. (1984). The effects of involvement and executional factors of a television commercial on brand attitude formation. na.
Petty, R. E., & Cacioppo, J. T. (1981). Attitudes and persuasion: classic and contemporary approach-es. Dubuque, IA: Wm C. Brown.
Petty, R. E., & Cacioppo, J. T. (1996). Communication and persuasion: central and peripheral routes to attitude change. Editorial Springer-Verlag, New York.
Piron, F. (1991). Defining impulse purchasing. ACR North American Advances.
Rook, D. W. (1987). The buying impulse. Journal of consumer research, 14(2), 189-199.
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305-313.
Rook, H., & Hock, A. (1983). Impulse Buying. Advance in consumer Research, 10, 562-567.
Sicilia, M., Ruiz, S., & Munuera, J. L. (2005). Effects of interactivity in a web site: The moderating effect of need for cognition. Journal of Advertising, 34(3), 31-44.
Smith, D. C., & Park, C. W. (1992). The effects of brand extensions on market share and advertising efficiency. Journal of Marketing Research, 29(3), 296-313.
Vakratsas, D., & Ambler, T. (1999). How advertising works: what do we really know?. The Journal of Marketing, 26-43.
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the hedonic and utilitarian di-mensions of consumer attitude. Journal of Marking Research, 40, 310-320.
Weinberg, P., & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research, 10(1), 43-57.
Zaichkowsky, J. L. (1990). Issues in Measuring Abstract-Constructs. ACR North American Advances.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer atti-tudes. Marketing Letters, 2(2), 159-170.
Barratt, E. S. (1985). Impulsiveness subtraits: Arousal and information processing. Motivation, Emo-tion, and Personality, 5, 137-146.
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries: a conceptual model and research propositions. The Journal of Marketing, 83-99.
Blaney, P. H. (1986). Affect and memory: a review. Psychological Bulletin, 99(2), 229.
Brown, S. P., & Stayman, D. M. (1992). Antecedents and consequences of attitude toward the ad: A meta-analysis. Journal of consumer research, 19(1), 34-51.
Burke, M. C., & Edell. J., (1989). The impact of feelings on ad-based affect and cognition. Journal of Consumer Research, 26, 6-83.
Cobb, C. J., & Hoyer, W. D. (1986). Planned versus impulse purchase behavior. Journal of retailing.
Cohen, J.B., Areni, C. D., (1991). Affect and consumer behaviour, Handbook of Consumer Behav-iour, A. Robertson y H. Kassarjian, Eds., Prentice Hall, Englewood Cliffs, NJ, 183- 240.
Fill, C. (2006). Simply marketing communications. Pearson Education.
Heider, F. (1946). Attitudes and cognitive organization. The Journal of psychology, 21(1), 107-112.
Kamble, A. A. (2014). DMM Model in Celebrity: Brand Advertisements. SCMS Journal of Indian Management, 11(4), 89.
Kempf, D. S., & Smith, R. E. (1998). Consumer processing of product trial and the influence of prior advertising: a structural modelling approach. Journal of Marketing Research, 35(3), 325-338.
MacKenzie, S. B., Lutz, R. J., & Belch, G. E. (1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23, 130-143.
Mano, H., & Oliver, R. L. (1993). Assessing the dimensionality and structure of the consumption ex-perience: evaluation, feeling, and satisfaction. Journal of Consumer Research, 20, 451-466.
Morris, J. D., Woo, C., Geason, J. A., & Kim, J. (2002). The power of affect: predicting intention. Journal of Advertising Research, 42(3), 7- 17.
Meyers-Levy, J., & Malaviya, P. (1999). Consumers' processing of persuasive advertisements: An in-tegrative framework of persuasion theories. The Journal of Marketing, 45-60.
Mitchell, A. A., & Jerry C. O. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitudes? Journal of Marketing Research, 18 (August), 318-31.
Park, C. W., & Young, S. M. (1984). The effects of involvement and executional factors of a television commercial on brand attitude formation. na.
Petty, R. E., & Cacioppo, J. T. (1981). Attitudes and persuasion: classic and contemporary approach-es. Dubuque, IA: Wm C. Brown.
Petty, R. E., & Cacioppo, J. T. (1996). Communication and persuasion: central and peripheral routes to attitude change. Editorial Springer-Verlag, New York.
Piron, F. (1991). Defining impulse purchasing. ACR North American Advances.
Rook, D. W. (1987). The buying impulse. Journal of consumer research, 14(2), 189-199.
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22(3), 305-313.
Rook, H., & Hock, A. (1983). Impulse Buying. Advance in consumer Research, 10, 562-567.
Sicilia, M., Ruiz, S., & Munuera, J. L. (2005). Effects of interactivity in a web site: The moderating effect of need for cognition. Journal of Advertising, 34(3), 31-44.
Smith, D. C., & Park, C. W. (1992). The effects of brand extensions on market share and advertising efficiency. Journal of Marketing Research, 29(3), 296-313.
Vakratsas, D., & Ambler, T. (1999). How advertising works: what do we really know?. The Journal of Marketing, 26-43.
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003). Measuring the hedonic and utilitarian di-mensions of consumer attitude. Journal of Marking Research, 40, 310-320.
Weinberg, P., & Gottwald, W. (1982). Impulsive consumer buying as a result of emotions. Journal of Business Research, 10(1), 43-57.
Zaichkowsky, J. L. (1990). Issues in Measuring Abstract-Constructs. ACR North American Advances.