How to cite this paper
APA: Ismanova, D. (2019). Students’ loyalty in higher education: The mediating effect of satisfaction, trust, commitment on student loyalty to Alma Mater. Management Science Letters, 9(8), 1161-1168.
Chicago/Turabian: Ismanova, D. 2019. "Students’ loyalty in higher education: The mediating effect of satisfaction, trust, commitment on student loyalty to Alma Mater." Management Science Letters 9, no. 8 (2019): 1161-1168.
AMA: Ismanova, D. Students’ loyalty in higher education: The mediating effect of satisfaction, trust, commitment on student loyalty to Alma Mater. Management Science Letters. 2019;9(8):1161-1168.
References
Abdullah, F. (2006). Measuring service quality in higher education: Three instruments compared. International Journal of Research and Method in Education, 29(1), 71–89.
Alves, H., & Raposo, M. (2007). Conceptual model of student satisfaction in higher education. Total Quality Management, 18(5), 571-588.
Baron, R. M., & Kenny, D. A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
Calvo-Porral, C., Lévy-Mangin, J. P., & Novo-Corti, I. (2013). Perceived quality in higher education: An empirical study. Marketing Intelligence and Planning, 31(6), 601–619.
Chandra, T., Martha, N., Chandra, S., & Priyono, P. (2018). The Effect of Service Quality on Student Satisfaction and Student Loyalty: An Empirical Study. Journal of Social Studies Education Research, 9(3), 109–131.
Chen, Y.-C. (2016). The Impact of Marketing Strategies and Satisfaction on Student Loyalty: A Structural Equation Model Approach. International Education Studies, 9(8), 94.
Churchill, G. A. J., & Surprenant, C. (1982). An Investigation Into the Determinants of Customer Satisfaction. Journal of Marketing Research, 19(4), 491–504.
Curth, M., Sampaio, C. H., & Spolavori, R. (2019). Relations in Virtual Education: A study on the antecedents of loyalty. RIED. Revista Iberoamericana de Educación a Distancia, 22(1), 289.
de Oliveira Santini, F., Junior Ladeira, W., Hoffmann Sampaio, C., & da Silva Costa, G. (2017). Student satisfaction in higher education: a meta-analytic study. Journal of Marketing for Higher Education, 27(1), 1–18.
Donaldson, B., & McNicholas, C. (2004). Understanding the postgraduate education market for UK-based students : A review and empirical study. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 346–360.
Emeagwali, O. L. (2015). WBISS: Web-based Inferential Statistic Selector [Web Application]. Accessed June 6, 2017, from https://lemeagwali.wixsite.com/wbiss
Guilbault, M. (2016). Students as customers in higher education: reframing the debate. Journal of Marketing for Higher Education, 26(2), 132-142.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Helgesen, Ø. (2008). Marketing for higher education: A relationship marketing approach. Journal of Marketing for Higher Education, 18(1), 50–78.
Helgesen, Ø., & Nesset, E. (2007). Images, satisfaction and antecedents: Drivers of student loyalty? A case study of a Norwegian university college. Corporate Reputation Review, 10(1), 38-59.
Hennig-Thurau, T., & Klee, A. (1997). The Impact of Customer Satisfaction and Relationship Quality on Customer Retention : A Critical Reassessment and Model Development. Psychology & Marketing, 14(8), 737–764.
Hennig-Thurau, T., Langer, M. F., Hansen, U., Hennig-thurau, T., Langer, M. F., & Hansen, U. (2001). Modeling and Managing Student Loyalty: An Approach Based on the Concept of Relationship Quality. Journal of Service Research, 3(331).
Hoffmann Sampaio, C., Gattermann Perin, M., Simões, C., & Kleinowski, H. (2012). Students’ trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1), 83–100.
Kend, B., Raif, Y., Yasin, K. M., Dem, C., Hayrettin, A. K., Eylem, C. E. L., …, & Den, H. (2017). KKTC Ekonomi Durum Raporu. Retrieved from http://www.kei.gov.tr/media/1814/2017-kktc-ekonomİ-durum-raporu.pdf
Kunanusorn, A., & Puttawong, D. (2015). The Mediating Effect of Satisfaction on Student Loyalty to Higher Education Institution. European Scientific Journal, ESJ, 11(10), 449–463.
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships Between Providers and Users of Market Research : The Dynamics of Trust Within and Between Organizations. Journal of Marketing Research, 29, 314–328.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The Journal of Marketing, 58, 20–38.
Nitzl, C., Roldan, J. L., & Cepeda, G. (2016). Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models. Industrial Management & Data Systems, 116(9), 1849–1864.
Oliver, R. L. (1999). Whence Consumer Loyalty ? Journal of Marketing, 63, 33–44.
Orozco Encinas, C. F., & Cavazos Arroyo, J. (2017). Students’ loyalty in Higher Education: the roles of affective commitment, service co-creation and engagement. Journal of Management, 33(57), 96–110.
Parasuraman, A., Zeithaml, V., Berry, L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Jorunal of Retailing, 64(September 2014), 12–40.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). Model Service Its Quality and Implications for Future. The Journal of Marketing, 49(4), 41–50.
Pedro, I. M., Pereira, L. N., & Hélder Brito, C. (2017). Determinants for the commitment relationship maintenance between the alumni and the alma mater. Journal of Marketing for Higher Education, 28(1), 128–152.
Ringle, Christian M., Wende, Sven, & Becker, J.-M. (2015). SmartPLS 3. Bönningstedt: SmartPLS. Retrieved from http://www.smartpls.com
Rojas-Méndez, J. I., Vasquez-Parraga, A. Z., Kara, A., & Cerda-Urrutia, A. (2009). Determinants of student loyalty in higher education: A tested relationship approach in latin America. Latin American Business Review, 10(1), 21–39.
Royce, J. (1908). The Philosophy of Loyalty. The Macmillan.
Shahsavar, T., & Sudzina, F. (2017). Student satisfaction and loyalty in Denmark: Application of EPSI methodology. PLoS ONE, 12(12), 1–18.
Sin, T. (2018). KKTC Ekonomik Göstergeler Raporu.
State Planning Organization. (2018). Statistical Yearbook 2017 (42nd ed.).
Yousaf, A., Mishra, A., & Bashir, M. (2018). Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India. Studies in Higher Education, 1-14.
Alves, H., & Raposo, M. (2007). Conceptual model of student satisfaction in higher education. Total Quality Management, 18(5), 571-588.
Baron, R. M., & Kenny, D. A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
Calvo-Porral, C., Lévy-Mangin, J. P., & Novo-Corti, I. (2013). Perceived quality in higher education: An empirical study. Marketing Intelligence and Planning, 31(6), 601–619.
Chandra, T., Martha, N., Chandra, S., & Priyono, P. (2018). The Effect of Service Quality on Student Satisfaction and Student Loyalty: An Empirical Study. Journal of Social Studies Education Research, 9(3), 109–131.
Chen, Y.-C. (2016). The Impact of Marketing Strategies and Satisfaction on Student Loyalty: A Structural Equation Model Approach. International Education Studies, 9(8), 94.
Churchill, G. A. J., & Surprenant, C. (1982). An Investigation Into the Determinants of Customer Satisfaction. Journal of Marketing Research, 19(4), 491–504.
Curth, M., Sampaio, C. H., & Spolavori, R. (2019). Relations in Virtual Education: A study on the antecedents of loyalty. RIED. Revista Iberoamericana de Educación a Distancia, 22(1), 289.
de Oliveira Santini, F., Junior Ladeira, W., Hoffmann Sampaio, C., & da Silva Costa, G. (2017). Student satisfaction in higher education: a meta-analytic study. Journal of Marketing for Higher Education, 27(1), 1–18.
Donaldson, B., & McNicholas, C. (2004). Understanding the postgraduate education market for UK-based students : A review and empirical study. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 346–360.
Emeagwali, O. L. (2015). WBISS: Web-based Inferential Statistic Selector [Web Application]. Accessed June 6, 2017, from https://lemeagwali.wixsite.com/wbiss
Guilbault, M. (2016). Students as customers in higher education: reframing the debate. Journal of Marketing for Higher Education, 26(2), 132-142.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications.
Helgesen, Ø. (2008). Marketing for higher education: A relationship marketing approach. Journal of Marketing for Higher Education, 18(1), 50–78.
Helgesen, Ø., & Nesset, E. (2007). Images, satisfaction and antecedents: Drivers of student loyalty? A case study of a Norwegian university college. Corporate Reputation Review, 10(1), 38-59.
Hennig-Thurau, T., & Klee, A. (1997). The Impact of Customer Satisfaction and Relationship Quality on Customer Retention : A Critical Reassessment and Model Development. Psychology & Marketing, 14(8), 737–764.
Hennig-Thurau, T., Langer, M. F., Hansen, U., Hennig-thurau, T., Langer, M. F., & Hansen, U. (2001). Modeling and Managing Student Loyalty: An Approach Based on the Concept of Relationship Quality. Journal of Service Research, 3(331).
Hoffmann Sampaio, C., Gattermann Perin, M., Simões, C., & Kleinowski, H. (2012). Students’ trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1), 83–100.
Kend, B., Raif, Y., Yasin, K. M., Dem, C., Hayrettin, A. K., Eylem, C. E. L., …, & Den, H. (2017). KKTC Ekonomi Durum Raporu. Retrieved from http://www.kei.gov.tr/media/1814/2017-kktc-ekonomİ-durum-raporu.pdf
Kunanusorn, A., & Puttawong, D. (2015). The Mediating Effect of Satisfaction on Student Loyalty to Higher Education Institution. European Scientific Journal, ESJ, 11(10), 449–463.
Moorman, C., Zaltman, G., & Deshpande, R. (1992). Relationships Between Providers and Users of Market Research : The Dynamics of Trust Within and Between Organizations. Journal of Marketing Research, 29, 314–328.
Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. The Journal of Marketing, 58, 20–38.
Nitzl, C., Roldan, J. L., & Cepeda, G. (2016). Mediation analysis in partial least squares path modeling: Helping researchers discuss more sophisticated models. Industrial Management & Data Systems, 116(9), 1849–1864.
Oliver, R. L. (1999). Whence Consumer Loyalty ? Journal of Marketing, 63, 33–44.
Orozco Encinas, C. F., & Cavazos Arroyo, J. (2017). Students’ loyalty in Higher Education: the roles of affective commitment, service co-creation and engagement. Journal of Management, 33(57), 96–110.
Parasuraman, A., Zeithaml, V., Berry, L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Jorunal of Retailing, 64(September 2014), 12–40.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). Model Service Its Quality and Implications for Future. The Journal of Marketing, 49(4), 41–50.
Pedro, I. M., Pereira, L. N., & Hélder Brito, C. (2017). Determinants for the commitment relationship maintenance between the alumni and the alma mater. Journal of Marketing for Higher Education, 28(1), 128–152.
Ringle, Christian M., Wende, Sven, & Becker, J.-M. (2015). SmartPLS 3. Bönningstedt: SmartPLS. Retrieved from http://www.smartpls.com
Rojas-Méndez, J. I., Vasquez-Parraga, A. Z., Kara, A., & Cerda-Urrutia, A. (2009). Determinants of student loyalty in higher education: A tested relationship approach in latin America. Latin American Business Review, 10(1), 21–39.
Royce, J. (1908). The Philosophy of Loyalty. The Macmillan.
Shahsavar, T., & Sudzina, F. (2017). Student satisfaction and loyalty in Denmark: Application of EPSI methodology. PLoS ONE, 12(12), 1–18.
Sin, T. (2018). KKTC Ekonomik Göstergeler Raporu.
State Planning Organization. (2018). Statistical Yearbook 2017 (42nd ed.).
Yousaf, A., Mishra, A., & Bashir, M. (2018). Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India. Studies in Higher Education, 1-14.