Abubakar, M. M. (2015). Relationship Marketing Dynamics and Customer Loyalty in Higher Education Sector, unpublished PhD thesis submitted to Universiti Utara Malaysia, April 2015
Abubakar, M. M., & Mokhtar, S. S. M. (2015a). Modeling the effects of relational constructs on student satisfaction and loyalty to university. Journal of Marketing and HR, 1(1), 41-54.
Abubakar, M. M., & Mokhtar, M. S. S. (2015b). Relationship marketing, long term orientation and cus-tomer loyalty in higher education. Mediterranean Journal of Social Sciences 6(4), 466-474
Ali, F., Zhou, Y., Hussain, K., Nair, P. K., & Ragavan, N. A. (2016). Does higher education service quali-ty effect student satisfaction, image and loyalty? A study of international students in Malaysian public universities. Quality Assurance in Education, 24(1), 70-94.
Alves, H., & Raposo, M. (2010).the influence of university image on student behavior. International Journal of Educational Management, 24(1), 73-85.
Arambewela, R., & Hall, J. (2009). An empirical model of international student satisfaction. Asia Pacific journal of marketing and logistics, 21(4), 555-569.
Binsardi, A., & Ekwulugo, F. (2003). International marketing of British education: research on the stu-dents’ perception and the UK market penetration. Marketing Intelligence & Planning, 21(5), 318-327.
Biodun, A. B., Din, A. K. H., & Abdullateef, A. O. (2012). Post choice satisfaction among Nigerian stu-dents studying in Malaysian universities: a pilot study. International journal of Education, 4(2), 161-170.
Blau, P. M. (1960). A theory of social integration. American journal of Sociology, 65(6), 545-556.
Blau P. M. (1964). Exchange and Power in Social Life. New York: John Wiley & Sons, Inc
Bostan, I., Roman, T., Manolica, A., & Bighiu, G. (2015). Investigating the Correlation between Personal Values and Overall Satisfaction for Consumers of Higher Education Services and Assessing the Mana-gerial Implications. Revista de Cercetare si Interventie Sociala, 50, 66.
Bourke, A. (2000).A model of the determinants of international trade in higher education. The Service In-dustries Journal, 20(1), 110-138
Brookes, M. (2003). Higher education: marketing in a quasi-commercial service industry. International Journal of Non-profit and Voluntary Sector Marketing, 8(2), 134-142.
Brown, R.M. & Mazzarol, T.W. (2009).The importance of institutional image to student satisfaction and loyalty within higher education. Higher Education, 58(1), 81-95.
Carvalho, W. S. & de Oliveira Mota, M. (2010). The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students. Journal of Marketing Higher Education. 20(1), 145–165
Chavan, M., Bowden-Everson, J., Lundmark, E. & Zwar, J. (2014). Exploring the drivers of service quali-ty perceptions in the tertiary education sector Comparing domestic Australian and international Asian students. Journal of International Education in Business, 7(2), 150-180
Chen, L.H. (2006).Attracting East Asian students to Canadian graduate schools. Canadian Journal of Higher Education, 36, 77–105.
Chen, C.H. & Zimitat, C. (2006). Understanding Taiwanese students' decision-making factors regarding Australian international higher education. International Journal of Educational Management, 20(2), 91 – 100.
Chen, L.H. (2007).Choosing Canadian graduate schools from afar: East Asian students’ perspectives. Higher Education, 54(5), 759-780.
Chen, L.H. (2008).Internationalization or international marketing? Two frameworks for understanding in-ternational students’ choice of Canadian universities. Journal of Marketing for Higher Education, 18(1), 1-3
Chen, C., & Tsai, D. (2007).How destination image and evaluative factors affect behavioral intentions. Tourism Management, 28 (4), 115-122.
Chen, C. Y. (2016). The Impact of Marketing Strategies and Satisfaction on Student Loyalty: A Structural Equation Model Approach, International Education Studies, 9(8),94-104
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcou-lides (Ed.), Modern methods for business research, 295–336. New Jersey: Lawrence Erlbaum Associ-ates, Publisher
Chin, W. W. (2010). How to write up and report PLS analysis. In Esposito, V., et al. (eds), Handbook of Partial Least Squares, 655-688. New York: Springer-Verlag
Coelho, P. S., & Henseler, J. (2012). Creating customer loyalty through service customization. European Journal of Marketing, 46, 331-356
Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). New Jarsey: Lawrence Erlbaum Associates, Publishers
Cronbach, L. J. (1951). Coefficient alpha and the internal structure tests. Psychometrika, 16(3), 297–334.
Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and cus-tomer satisfaction on consumer behavioral intentions in service environments. Journal of retail-ing, 76(2), 193-218.
Cubillo, J.M. Cerviño, J., & Sánchez, J. (2006).International Students’ Decision-Making Process. The In-ternational Journal of Educational Management, 20(2) 101-115
Dado, J., Petrovicova, T. J., Cuzovic, S., & Rajic, T. (2012).An empirical examination of the relationships between service quality, satisfaction and behavioral intentions in higher education setting. Serbian Journal of Management, 7(2), 203 – 218.
Ehigie, B. O., & Taylor, M. (2009). Managing student loyalty to school after graduation through relation-ship marketing. The TQM Journal, 21(5), 502-516.
EMGS (2015). Education Malaysia Global Service website.
Ekinci, U. & Hosany, S. (2006). Destination personality: an application of brand personality to tourism destinations. Journal of Travel Research, 45(2), 127-139.
Elliot, K. M., & Healy, M. A. (2001). Key factors influencing student satisfaction related to recruitment and retention. Journal of Marketing for Higher Education, 10(4), 1-11.
Elliott, K.M., & Shin, D. (2002).Student satisfaction: an alternative approach to assessing this important concept. Journal of Higher Education Policy and Management, 24(2), 197-209.
Fares, D., Achour, M., & Kachkar, O. (2013).The impact of service quality, student satisfaction, and uni-versity reputation on student loyalty: A case study of international students in IIUM, Malaysia. Infor-mation Management and Business Review, 5(12), 584-590.
Firdaus, A. (2005).The development of HEdPERF: a new measuring instrument of service quality for the higher education sector. International Journal of Consumer Studies, 30(6), 569-81.
Firdaus, A. (2006).Measuring Service Quality in Higher Education: HEdPERF verses SERVPERF, Market-ing Intelligence & Planning, 24(1), 31-47.
Fornell, C., & Larcker, D. F. (1981). Evaluating Structural Equation Models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39-50
Gruber, T., Fub, S., Voss, R., & Glaser-Zikuda, M. (2010). Examining student satisfaction with higher ed-ucation services: Using a new measurement tool, International Journal of Public Sector Management, 23(2), 105-123
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Sci-ence, 40(4), 14-433
Hair, J. F., Jr., Hult, M. T. G., Ringle, M. G. & Sarstedt, M. (2014). A premier on partial least squares structural equation modeling (PLS-SEM). SAGE Publications Asia-Pacific Pte. Ltd. ISBN 978-1-4522-1744-4 (pbk.)
Hakala, U., Lemmetyinen, A.,& Kantola, S. P. (2013).Country image as a nation-branding tool. Marketing and Planning, 31(5), 538-556.
Hanaysha, J., Abdullah, H., & Warokka, A. (2011). Service quality and students’ satisfaction at higher learning institutions: The competing dimensions of Malaysian universities’ competitiveness. Journal of Southeast Asian Research, 1.
Hanaysha, J. R. M., Dileep, K., & Hilman, H. (2012). Service quality and satisfaction: Study on interna-tional students in universities of North Malaysia. International journal of research in management is-sue, 2(3).
Hashim, B. A. N., Abdullateef, O. A. & Sarkindaji, D. B. (2015). The Moderating Influence of Trust on the Relationship between Institutional Image/Reputation, Perceived Value on Student Loyalty in Higher Education Institution. International Review of Management and Marketing, 5(3), 122-128.
Helgesen, O., & Nesset, E. (2007a). Images, satisfaction and antecedents: Drivers of student loyalty? A case study of a Norwegian university college. Corporate Reputation Review, 10(1), 38 -59.
Helgesen, O., & Nesset, E. (2007b). What accounts for students’ loyalty? Some field study evidence. In-ternational Journal of Educational Management, 21(2), 126-143.
Helgesen, Ø., & Nesset, E. (2011). Does LibQUAL+ TM account for student loyalty to a university col-lege library?. Quality Assurance in Education, 19(4), 413-440.
Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a Competitive Global Marketplace. International Journal of Public Sector Management, 19(4) 316-338.
Hennig-Thurau, T., Langer, M. F. & Hansen, U. (2001). Modeling and managing student loyalty: An ap-proached based on the concept of relationship quality. Journal of Services Research, 3(4), 331-344.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20, 277–319
Hill, F.M. (1995). Managing service quality in higher education: the role of the student as primary con-sumer.Quality Assurance in Education, 3(3), 10.
Ivy, J. (2001). Higher education institutional image: a correspondence analysis approach. The Internation-al Journal of Educational Management, 15(6), 276-282.
Jamaludin, N. L., Sam, D. L., Sandal, G. M., & Adam, A. A. (2016). Personal values, subjective well-being and destination-loyalty intention of international students. SpringerPlus, 5(1), 720.
Jancey, J., & Burns, S. (2013). Institutional factors and the postgraduate student experience. Quality as-surance in education, 21(3), 311-322.
Jain, R., Sinha, G., & Sahney, S. (2011). Conceptualizing service quality in higher education. Asian Jour-nal on Quality, 12(3), 296-314.
Joseph, M., & Joseph, B. (2000). Indonesian students’ perceptions of choice criteria in the selection of a tertiary institution: strategic implications. International Journal of Educational Management, 14(1), 40-44.
Kandampully, J., & Hu, H. (2007). Do hoteliers need to manage image to retain loyal customers? Interna-tional Journal of Contemporary Hospitality Management, 19(6), 435-443.
Kusumawati, A., Yanamandram, V. K.,&Perera, N. (2010).Exploring Student Choice Criteria for Selecting an Indonesian Public University: A Preliminary Finding, ANZMAC 2010 Doctoral Colloquium, 1-27. Christchurch, New Zealand: ANZMAC.
Kusumawati, A. (2013).A qualitative study of the factors influencing student choice: The case of public university of Indonesia. Journal of Basic and applied scientific research, 3(1), 314-327.
Li, M., & Bray, M. (2007). Cross-border flows of students for higher education: push-pull factors and mo-tivations of mainland Chinese students in Hong Kong and Macau. Higher Education, 53(6), 791-818.
Lovelock, C., & Wirtz, J. (2007). Services Marketing: People, Technology, Strategy . Upper Sadle River.
Maringe, F., & Carter, S. (2007). International students’ motivations for studying in UK HE: Insights into the choice and decision making of African students. International Journal of Education Management, 21(6) 459-475
Mazzarol, T. & Soutar, G.N. (2002). “Push-pull” factors influencing international student destination choice. The International Journal of Education Management, 16(2), 82-90.
Mazzarol, T.,& G.N. Soutar, (2008).The global market for higher education: Sustainable competitive strategies for the new millennium. Edward Elgar Publishing, Cheltenham.
Mazzarol, T. W., & Soutar, G. N. (2012).Revisiting the Global market for higher education. Asia Pacific Journal of Marketing and Logistics, 24(5), 717-737.
Mazzarol, T. W., Soutar, G. N.,& Seng, T. (2003). The third wave: future trends in international education. The International Journal of Educational Management, 17(3), 90-99.
McLeod, M., & Wainwright, P. (2009). Researching the study abroad experience. Journal of Studies in In-ternational Education, 13(1), 66-71
Ministry of Education (MOE, 2014). National Education Statistics: Higher Education sector, Kementerian Pendidikan Malaysia
Moore, D. & Bowden-Everson, J. L. (2012). An appealing connection—the role of relationship marketing in the attraction and retention of students in an Australian tertiary context. Asian Social Science, 8(14), 65.
Naidoo, V., & Wu, T. (2014). Innovations in marketing of higher education: Foreign market entry mode of not-for-profit universities. Journal of Business and Industrial Marketing, 29(6), 546–558.
Nesset, E. & Helgesen, 0. (2009). Modelling and managing student loyalty: A study of a Norwegian Uni-versity college. Scandinavian Journal of Educational Research, 53(4), 327-345.
Nguyen, N.,& LeBlanc, G.(2001). Image and reputation of higher educational institutions in students’ re-tention decisions, International Journal of Educational Management, 15(6), 303-311.
Oliver, R. (1999). Whence consumer loyalty? Journal of Marketing, 63(1), 33-44.
Oplatka, I., & Hemsley-Brown, J. (2010). The globalization and marketization of higher education: some insights from the standpoint of institutional theory. In: F. Maringe and N. Foskett, eds., Globalization and internationalization in higher education: theoretical, strategic and management perspectives. London: Continuum, 65-80
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perception of service quality. Journal of Retailing, 64(1), 12-37.
Purgailis, M. & Zaksa, K. (2012). The impact of perceived service quality on student loyalty in higher ed-ucation institutions. Journal of Business Management, 6, 138-152.
Ramaya, T., & Lee, J. W. C. (2011). Network collaboration and performance in the tourism sector. Ser-vice Business, 5, 411-428
Reichheld, F. F. (1996). The quest for loyalty: creating value through partnership. Harvard Business Press.
Richard, E. J. & Zhang, A. (2012). Corporate image, loyalty, and commitment in the consumer travel in-dustry. Journal of Marketing Management, 28(5/6), 568–593.
Ringle, C. M., Wende, S., & Will, A. (2005). SmartPLS2.0. Retrieved from www.smartpls.de
Sheu, T. S. (2010). Exploring the differential affections of service quality, sacrifice, perceived value, and customer satisfaction on university students’ favorable and unfavorable behavioral intentions. Journal of Quality, 17(6), 483-500.
Sheu, T. S. (2011).A comprehensive model for explaining university students’ favorable behavioral inten-tions. Journal of Quality, 18(1).
Simões, C., & Soares, A. M. (2010). Applying to higher education: information sources and choice fac-tors. Studies in Higher Education, 35(4), 371-389
Srikatanyoo, N. & Gnoth, J. (2002).Country image and international tertiary education. Journal of Brand Management, 10(2),139-146.
Suhartanto, D. (2011).An Examination of Brand Loyalty in the Indonesian Hotel Industry, unpublished PhD thesis submitted to Lincoln University.
Sultan, P., & Wong, H. Y. (2013). Antecedents and consequences of service quality in a higher education context: A quality research approach. Quality Assurance in Education, 21(1), 70-95.
Sumaedi, S., Bakti, G. M. Y.,& Yarmen, M. (2012). The empirical study of Public transport passenger’s behavioral intentions: The role of service quality, perceived value and satisfaction. International jour-nal for traffic and transport engineering, 2(1), 83-97.
Thomas, S. (2011).What Drives Student Loyalty in Universities: An Empirical Model from India. Journal of International Business Research, 4(2).
UNESCO, (2013). The international mobility of students in Asia and the pacific: United Educational, sci-ence and cultural organization, UNESCO Bangkok
Vauterin, J. J., Linnanen, L.,& Martilla, E. (2011).Issues of delivery quality customer services in a higher education environment. International journal of quality and service sciences, 3(2), 181-198
Wei, S.,& Wonglorsaichon, P. (2010). Development of the model of foreign student loyalty studying in Thailand, University of the Thai Chamber of Commerce E Prints UTCC http://eprints.utcc.ac.th/1329
Wilkins, S.,& Huisman, J. (2011). International student destination choice: The influence of home campus experience on the decision to consider branch campuses. Journal of Marketing for Higher Education, 21, 65-87.
Wu, T. & Naidoo, V. (2016). The Role of International Marketing in Higher Education, International Marketing of Higher Education, Chapter 1, 3-9
Zeithaml, V., Parasuraman, A. & Berry, L. (1985).Problems and Strategies in Services Marketing. Journal of Marketing, 49, 33-46.
Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2013). Business research methods. Cengage Learning.