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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 3 Issue 3 pp. 891-896 , 2013

The effect of TQM on customer satisfaction in higher education Pages 891-896 Right click to download the paper Download PDF

Authors: Roholah Shahdadnejad, Younos Vakil Alroaia

DOI: 10.5267/j.msl.2013.01.032

Keywords: Customer satisfaction, Higher education, Total quality management

Abstract: Total quality management (TQM) plays an important role on improving educational systems. In this paper, we present an empirical study to investigate the effect of TQM components on customer satisfaction in one of higher educational organizations in South East part of Iran called Qeshm. The proposed study investigates the effects of five TQM components including tangible, attitude, reliability, content and mode of delivery on customer satisfaction. The study designs a questionnaire consists of 37 questions and distributes it among a sample of university students and professors. Cronbach are calculated for significance, attitude, reliability, content and mode of delivery were 0.84, 0.83, 0.91, 0.90 and 0.83, respectively. The results of our survey are investigated using Pearson correlation ratios as well as regression analysis and the results indicate that all five components influence customer satisfaction, significantly.

How to cite this paper
Shahdadnejad, R & Alroaia, Y. (2013). The effect of TQM on customer satisfaction in higher education.Management Science Letters , 3(3), 891-896.

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Journal: Management Science Letters | Year: 2013 | Volume: 3 | Issue: 3 | Views: 3429 | Reviews: 0

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