How to cite this paper
Azad, N & Hamdavipour, L. (2012). A study on effects of packaging characteristics on consumer's purchasing confidence.Management Science Letters , 2(1), 397-402.
Refrences
Becker, L., van Rompay, T.J.L., Schifferstein, H.N.K., & Galetzka, M. (2011). Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations. Food Quality and Preference, 22(1), 17-23.
Ho, C.T. B., & Oh, K. B. (2009). An empirical study of the use of e-security seals in e-commerce. Online Information Review, 33(4), 655-671.
Gofman, A., Moskowitz, H. R., & Mets. T. (2010). Accelerating structured consumer-driven package design. Journal of Consumer Marketing, 27(2), 157–168.
Ha, H.Y., Janda, S., & Muthaly, S.K. (2010). A new understanding of satisfaction model in e-re-purchase situation. European Journal of Marketing, 44(7/8), 997-1016.
Kauppinen-R?is?nen, H., & Luomala, H. T. (2010). Exploring consumers & apos; product-specific colour meanings. Qualitative Market Research: An International Journal, 13(3), 287-308.
Joreskog, K.G., & Van Thillo, M. (1972). LISREL: A General Computer Program for Estimating a Linear Structural Equation System Involving Multiple Indicators of Unmeasured Variables. Princeton, NJ: Educational Testing Service.
Levesque, R. (2007). SPSS Programming and Data Management: A Guide for SPSS and SAS Users, 4th ed., SPSS Inc., Chicago Ill.
Morgado, A. (2008). Logoplaste: innovation in the global market, Management Decision, 46(9), 1414-1436.
Oliveira, J.C., Pinto, H.J., Zacarias, M.E., & Hogg, T. (2010). New paradigm for patterns of home packaged food intake. British Food Journal, 112, 500-510.
Ogba, I.E., & Johnson, R. (2010). How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers: Insight and Ideas for Responsible Marketers, 11(1), 77-89.
Rundh, B. (2009). Packaging design: creating competitive advantage with product packaging. British Food Journal, 111(9), 988-1002.
Silayoi, P., & Speece, M. (2007). The importance of packaging attributes: a conjoint analysis approach. European Journal of Marketing, 41(11/12), 1495-1517.
Silayoi, P., & Speece, M. (2004). Packaging and purchase decisions. British Food Journal, 106(8), 607-628.
Vernuccio, M., Cozzolino, A., & Michelini, L. (2010). An exploratory study of marketing, logistics, and ethics in packaging innovation. European Journal of Innovation Management, 13(3), 333-354.
Wells, L.E., Farley, H., & Armstrong, G.A. (2007).The importance of packaging design for own-label food brands. Journal of Retail & Distribution Management, 35(9), 677-690.
Williams, H., Wikstrom, F., & Lofgren, M. (2008). A life cycle perspective on environmental effects of customer focused packaging development. Journal of Cleaner Production, 16(7), 853-859.
Ho, C.T. B., & Oh, K. B. (2009). An empirical study of the use of e-security seals in e-commerce. Online Information Review, 33(4), 655-671.
Gofman, A., Moskowitz, H. R., & Mets. T. (2010). Accelerating structured consumer-driven package design. Journal of Consumer Marketing, 27(2), 157–168.
Ha, H.Y., Janda, S., & Muthaly, S.K. (2010). A new understanding of satisfaction model in e-re-purchase situation. European Journal of Marketing, 44(7/8), 997-1016.
Kauppinen-R?is?nen, H., & Luomala, H. T. (2010). Exploring consumers & apos; product-specific colour meanings. Qualitative Market Research: An International Journal, 13(3), 287-308.
Joreskog, K.G., & Van Thillo, M. (1972). LISREL: A General Computer Program for Estimating a Linear Structural Equation System Involving Multiple Indicators of Unmeasured Variables. Princeton, NJ: Educational Testing Service.
Levesque, R. (2007). SPSS Programming and Data Management: A Guide for SPSS and SAS Users, 4th ed., SPSS Inc., Chicago Ill.
Morgado, A. (2008). Logoplaste: innovation in the global market, Management Decision, 46(9), 1414-1436.
Oliveira, J.C., Pinto, H.J., Zacarias, M.E., & Hogg, T. (2010). New paradigm for patterns of home packaged food intake. British Food Journal, 112, 500-510.
Ogba, I.E., & Johnson, R. (2010). How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers: Insight and Ideas for Responsible Marketers, 11(1), 77-89.
Rundh, B. (2009). Packaging design: creating competitive advantage with product packaging. British Food Journal, 111(9), 988-1002.
Silayoi, P., & Speece, M. (2007). The importance of packaging attributes: a conjoint analysis approach. European Journal of Marketing, 41(11/12), 1495-1517.
Silayoi, P., & Speece, M. (2004). Packaging and purchase decisions. British Food Journal, 106(8), 607-628.
Vernuccio, M., Cozzolino, A., & Michelini, L. (2010). An exploratory study of marketing, logistics, and ethics in packaging innovation. European Journal of Innovation Management, 13(3), 333-354.
Wells, L.E., Farley, H., & Armstrong, G.A. (2007).The importance of packaging design for own-label food brands. Journal of Retail & Distribution Management, 35(9), 677-690.
Williams, H., Wikstrom, F., & Lofgren, M. (2008). A life cycle perspective on environmental effects of customer focused packaging development. Journal of Cleaner Production, 16(7), 853-859.