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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 2 Issue 8 pp. 2789-2794 , 2012

The impact of packaging on product competition Pages 2789-2794 Right click to download the paper Download PDF

Authors: Naser Azad, Maryam Masoumi

doi 10.5267/j.msl.2012.10.008
Crossmark

Keywords: Packaging, Competition, Marketing

Abstract: The primary objective of this paper is to detect important factors, which are influencing competitive advantage. The proposed model of this paper uses sampling technique to measure characteristics of society. There are eight independent variables for the proposed study of this paper including packaging endurance, easy distribution, customer promotion through packaging, packaging structure, packaging as silent advertiser, diversity of packaging, clean and healthy packaging and innovation in packaging. The proposed study uses structural equation modeling to either accept or reject all hypotheses associated with the proposed study of this paper. The population of this study includes all managers and experts who are involved in packaging products. We used simple sampling technique and chooses 300 from a population of 450 people who are considered as the population of this survey. Cronbach alpha was determined as 0.732, which is above the minimum acceptable level. The results confirm that all mentioned factors influence competitiveness, effectively.

How to cite this paper

Azad, N & Masoumi, M. (2012). The impact of packaging on product competition.Management Science Letters , 2(8), 2789-2794.

References
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Journal: Management Science Letters | Year: 2012 | Volume: 2 | Issue: 8 | Views: 6723 | Reviews: 0

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