How to cite this paper
Giyahi, Y. (2012). An empirical study on the relationship of purchasing a chocolate based on its packaging.Management Science Letters , 2(3), 833-844.
Refrences
Alavi, M. (2005). Study of impact of packaging Choco Pars products on decision making of purchasers. Islamic Azad University of Central Tehran Branch: Master of business Administration (MBA).
Alizadeh, A. (2011). Maa Chocolate and their Chocolates. Packaging. 6th Edition. No. 61. 34-45
Ares, G. & Deliza, R. (2010). Identifying important package features of milk desserts using free listing and work association. Food Quality and Preference, 21(6), 621-628.
Ares, G., Besio, M., Gimenez, A. & Deliza, R. (2010). Relationship between Involvement and Functional Milk Desserts Intention to Purchase, Influence on Attitude towards Packaging Characteristics. Appetite. 55. 298 – 304.
Azizi, A. (2010). Effect of Packaging on Market Developments. (In Farsi), 5th ed., 54, 52-57
CAPSULE (2008). Design matters & Packaging: An Essential Primer for Today’s competitive Market. Rocket Publishers. First. USA
Dupuis, S. & Silva, J. (2008). Packaging Design Workbook: the Art and Science of Successful Packaging. Rocket Publishers. First. USA
Derakhshan, S. (2011). History of Chocolate. Agriculture and Food, No. 95. 28-29
Ebrahimi Rashti, H. (2007). Studying and Prioritizing Effective Factors on Packaging Chocolate Product in Line with boosting Sales Rate of Company (Shomal food Industries Co.) 2007. Islamic Azad University north Tehran Branch: Master of Business Administration
Feyz, D., & Salahshour, A. (2008). Role of Packaging in Marketing. Semnan University. Semnan, Iran.
Feyz, D., & Salahshour, A. (2011). Studying Application of Golden Ratio in Packaging Products and Its effect on Purchase Behavior of Consumers. Business Administration Periodical. 2nd Edition. 6, 113-134
Firouzian, M., & Hasangholipour,T., & Estiri, M. (2010). Studying Effectiveness of Packaging Factors on Various Processes of Behavior of Consumers of Food Products. Business Administration Periodical. 1st ed., 3. 125-146
Hawkins, D. L., & Mothersbaugh, D. L. & Best, R. J. (2007). Consumer Behavior: Building Marketing Strategy. Mc-Graw Hill. Ney York. 10th
Kermaninejad, F. (2006). A Glance at Packaging Design. Karin Publications. Tehran. First
Sharifi, M. (2010). Significance and Role of Packaging Goods at Exports. Standard Monthly, 215. 34-39.
Scctzer, J.R. (2002). The Total Package.
Alizadeh, A. (2011). Maa Chocolate and their Chocolates. Packaging. 6th Edition. No. 61. 34-45
Ares, G. & Deliza, R. (2010). Identifying important package features of milk desserts using free listing and work association. Food Quality and Preference, 21(6), 621-628.
Ares, G., Besio, M., Gimenez, A. & Deliza, R. (2010). Relationship between Involvement and Functional Milk Desserts Intention to Purchase, Influence on Attitude towards Packaging Characteristics. Appetite. 55. 298 – 304.
Azizi, A. (2010). Effect of Packaging on Market Developments. (In Farsi), 5th ed., 54, 52-57
CAPSULE (2008). Design matters & Packaging: An Essential Primer for Today’s competitive Market. Rocket Publishers. First. USA
Dupuis, S. & Silva, J. (2008). Packaging Design Workbook: the Art and Science of Successful Packaging. Rocket Publishers. First. USA
Derakhshan, S. (2011). History of Chocolate. Agriculture and Food, No. 95. 28-29
Ebrahimi Rashti, H. (2007). Studying and Prioritizing Effective Factors on Packaging Chocolate Product in Line with boosting Sales Rate of Company (Shomal food Industries Co.) 2007. Islamic Azad University north Tehran Branch: Master of Business Administration
Feyz, D., & Salahshour, A. (2008). Role of Packaging in Marketing. Semnan University. Semnan, Iran.
Feyz, D., & Salahshour, A. (2011). Studying Application of Golden Ratio in Packaging Products and Its effect on Purchase Behavior of Consumers. Business Administration Periodical. 2nd Edition. 6, 113-134
Firouzian, M., & Hasangholipour,T., & Estiri, M. (2010). Studying Effectiveness of Packaging Factors on Various Processes of Behavior of Consumers of Food Products. Business Administration Periodical. 1st ed., 3. 125-146
Hawkins, D. L., & Mothersbaugh, D. L. & Best, R. J. (2007). Consumer Behavior: Building Marketing Strategy. Mc-Graw Hill. Ney York. 10th
Kermaninejad, F. (2006). A Glance at Packaging Design. Karin Publications. Tehran. First
Sharifi, M. (2010). Significance and Role of Packaging Goods at Exports. Standard Monthly, 215. 34-39.
Scctzer, J.R. (2002). The Total Package.