How to cite this paper
Ellahi, S., Arshad, M., Shamoon, S & Zahoor, S. (2012). Impact of consumption aspirations and brand knowledge on customer decision making: Evidence form fast food industry of Pakistan.Management Science Letters , 2(7), 2409-2416.
Refrences
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Church, I. & Newman, A. J. (2000). Using simulations in the optimization of fast food service delivery. British Food Journal, 102 (5/6), 398-405.
Davies, G. J., & Smith, J. L. (2004). Fast food: dietary perspectives. Nutrition & Food Science, 34(2), 80-82.
Dana, L. P., & Dana, T. E. (1999). Fast food in Istanbul. British Food Journal, 10(5/6), 490-492.
Dixon, J. M., Hinde, S. J., & Banwell, C. L. (2006). Obesity, convenience and “phood”. British Food Journal, 108(8), 634-645.
Darian, J. C., & Cohen, J. (1995). Segmenting by consumer time shortage. Journal of Consumer Marketing, 12(1), 32-44.
Eagle, L., & Brennan,R. (2007). Beyond advertising: in-home promotion of ‘‘fast food. Young Consumers, 8(4), 278-288.
Fanning, J., Marsh, T., & Stiegert, K. (2010). Determinants of US fast food consumption 1994-1998. British Food Journal, 112(1), 5-20.
Goyal, A., & Singh, N.P. (2007). Consumer perception about fastfood in India: an exploratory study. British Food Journal, 109(2), 182-195.
Gilbert, G. R. (2006). A cross-industry comparison of customer satisfaction. Journal of Services Marketing, 20, 298–308.
Gilbert, G. R. , Veloutsou, C., Goode, M. M.H., & Moutinho, L.(2004). Measuring customer satisfaction in the fast food industry: a cross-national approach. Journal of Services Marketing, 18(5),371-383.
Jones, P., Hillier, D., Shears, P., & Clarke-Hill C.(2002). Customer Perceptions of Services Brands: A Case Study of the Three Major Fast Food Retailers in the UK”. Management Research News, 25(6/7), 41-49.
Kobayashi, F. (2010). Television viewing and fast food intake of American and Japanese college students. Nutrition & Food Science, 40(2), 204 208.
Kara, A., Kaynak, E., & Kucukemiroglu, O.(1995). Marketing strategies for fast-food restaurants: a customer view. International Journal of Contemporary Hospitality Management, 7(4), 16-22.
Kara, A., Kaynak, E., & Kucukemiroglu, O. (1997). Marketing strategies for fast-food restaurants: a customer view. British Food Journal, 99(9), 318–324.
Liu, C.M. (2000). A look at fastfood competition in the Philippines. British Food Journal., 102(2), 122-133.
Law, A. K.Y., Hui Y.V. & Zhao, X. (2004). Modeling repurchases frequency and customer satisfaction for fast food outlets. International Journal of Quality & Reliability Management, 21(5), 545-563.
Lee, M., & Ulgado, F. M. (1997). Consumer evaluations of fastfood services: a cross-national comparison. The Journal of Services Marketing, 11(1), 39-52.
McCarthy, M., Brennan, M., Ritson, C. & Boer, M.D. (2006). Food hazard characteristics and risk reduction behavior: The view of consumers on the island of Ireland. British Food Journal, 108(10), 875-891.
Pettigrew, S., & Roberts, M. (2006). Mothers’ attitudes towards toys as fast food premiums. Young Consumers, Quarter 3.
Pettigrew, S., & Charters, S. (2006). Consumers’ expectations of food and alcohol pairing. British Food Journal, 108(3), 169-180.
Price, S. (1997). The new fasces of the fast food market? The potential for consortia in pizza home delivery. International Journal of Contemporary Hospitality Management, 9(3), 101–109.
Qin, H., and Victor, R. P, (2009). Service quality, customer satisfaction, and behavioral intentions in fast-food restaurants. International Journal of Quality and Service Sciences, 1(1), 78-95.
Qin, H., Prybutok, V. R., & Zhao, Q. (2010). Perceived service quality in fast- food restaurants: Empirical evidence from China. International Journal of Quality & Reliability Management, 27(4), 424-437.
Rodgers, S. (2008). Technological innovation supporting different food production philosophies in the food service sectors. International Journal of Contemporary Hospitality Management, 20(1), 19-34.
Worsfold, D. (2006). HACCP workshops – practical guidance for small fast food businesses. Nutrition & Food Science, 36(1), 32-42.
Zbib, I. J., Wooldridge, B. R. , Ahmed, Z. U. & Benlian, S. (2010). Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions. Journal of Consumer Marketing, 27(2), 139–156.
Church, I. & Newman, A. J. (2000). Using simulations in the optimization of fast food service delivery. British Food Journal, 102 (5/6), 398-405.
Davies, G. J., & Smith, J. L. (2004). Fast food: dietary perspectives. Nutrition & Food Science, 34(2), 80-82.
Dana, L. P., & Dana, T. E. (1999). Fast food in Istanbul. British Food Journal, 10(5/6), 490-492.
Dixon, J. M., Hinde, S. J., & Banwell, C. L. (2006). Obesity, convenience and “phood”. British Food Journal, 108(8), 634-645.
Darian, J. C., & Cohen, J. (1995). Segmenting by consumer time shortage. Journal of Consumer Marketing, 12(1), 32-44.
Eagle, L., & Brennan,R. (2007). Beyond advertising: in-home promotion of ‘‘fast food. Young Consumers, 8(4), 278-288.
Fanning, J., Marsh, T., & Stiegert, K. (2010). Determinants of US fast food consumption 1994-1998. British Food Journal, 112(1), 5-20.
Goyal, A., & Singh, N.P. (2007). Consumer perception about fastfood in India: an exploratory study. British Food Journal, 109(2), 182-195.
Gilbert, G. R. (2006). A cross-industry comparison of customer satisfaction. Journal of Services Marketing, 20, 298–308.
Gilbert, G. R. , Veloutsou, C., Goode, M. M.H., & Moutinho, L.(2004). Measuring customer satisfaction in the fast food industry: a cross-national approach. Journal of Services Marketing, 18(5),371-383.
Jones, P., Hillier, D., Shears, P., & Clarke-Hill C.(2002). Customer Perceptions of Services Brands: A Case Study of the Three Major Fast Food Retailers in the UK”. Management Research News, 25(6/7), 41-49.
Kobayashi, F. (2010). Television viewing and fast food intake of American and Japanese college students. Nutrition & Food Science, 40(2), 204 208.
Kara, A., Kaynak, E., & Kucukemiroglu, O.(1995). Marketing strategies for fast-food restaurants: a customer view. International Journal of Contemporary Hospitality Management, 7(4), 16-22.
Kara, A., Kaynak, E., & Kucukemiroglu, O. (1997). Marketing strategies for fast-food restaurants: a customer view. British Food Journal, 99(9), 318–324.
Liu, C.M. (2000). A look at fastfood competition in the Philippines. British Food Journal., 102(2), 122-133.
Law, A. K.Y., Hui Y.V. & Zhao, X. (2004). Modeling repurchases frequency and customer satisfaction for fast food outlets. International Journal of Quality & Reliability Management, 21(5), 545-563.
Lee, M., & Ulgado, F. M. (1997). Consumer evaluations of fastfood services: a cross-national comparison. The Journal of Services Marketing, 11(1), 39-52.
McCarthy, M., Brennan, M., Ritson, C. & Boer, M.D. (2006). Food hazard characteristics and risk reduction behavior: The view of consumers on the island of Ireland. British Food Journal, 108(10), 875-891.
Pettigrew, S., & Roberts, M. (2006). Mothers’ attitudes towards toys as fast food premiums. Young Consumers, Quarter 3.
Pettigrew, S., & Charters, S. (2006). Consumers’ expectations of food and alcohol pairing. British Food Journal, 108(3), 169-180.
Price, S. (1997). The new fasces of the fast food market? The potential for consortia in pizza home delivery. International Journal of Contemporary Hospitality Management, 9(3), 101–109.
Qin, H., and Victor, R. P, (2009). Service quality, customer satisfaction, and behavioral intentions in fast-food restaurants. International Journal of Quality and Service Sciences, 1(1), 78-95.
Qin, H., Prybutok, V. R., & Zhao, Q. (2010). Perceived service quality in fast- food restaurants: Empirical evidence from China. International Journal of Quality & Reliability Management, 27(4), 424-437.
Rodgers, S. (2008). Technological innovation supporting different food production philosophies in the food service sectors. International Journal of Contemporary Hospitality Management, 20(1), 19-34.
Worsfold, D. (2006). HACCP workshops – practical guidance for small fast food businesses. Nutrition & Food Science, 36(1), 32-42.
Zbib, I. J., Wooldridge, B. R. , Ahmed, Z. U. & Benlian, S. (2010). Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions. Journal of Consumer Marketing, 27(2), 139–156.