Identifying and ranking the factors affecting entrepreneurial marketing to facilitate exports

Habibzadeh, M.; Meshkani, F.; Shoshtari, A.

Abstract: Small and medium enterprises (SMEs) are believed the most important components of today’s businesses and they can boost the growth of economy. This paper presents an empirical investigation to identify and rank important factors influencing on entrepreneurial marketing to facilitate exports of SMEs. The study designs a questionnaire in Likert scale and distributes it among 387 randomly selected entrepreneurs who act as managers of some SMEs in city of Tehran, Iran. Cronbach alpha is calculated as 0.873, which is well above the acceptable level. Using principle component analysis, the study has determined four factors including competitive intelligence, competitive advantage, external factors and internal factors to facilitate the export of SMEs.

How to cite this paper

 Habibzadeh, M., Meshkani, F & Shoshtari, A. (2016). Identifying and ranking the factors affecting entrepreneurial marketing to facilitate exports.Management Science Letters , 6(4), 309-314.

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