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Growing Science » Management Science Letters » Investigating the effects of virtual social networks on entrepreneurial marketing

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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 4 Issue 10 pp. 2285-2290 , 2014

Investigating the effects of virtual social networks on entrepreneurial marketing Pages 2285-2290 Right click to download the paper Download PDF

Authors: Kambeiz Talebi, Mahnaz Behrad, Amir Ekhlassi

Keywords: Entrepreneurial marketing, Functional Virtual Social Network, Interaction Virtual Social Network, Structural Virtual Social Network, Virtual social networks

Abstract: This paper presents an empirical investigation to study the effects of virtual social networks on entrepreneurial marketing. The study designs a questionnaire in Likert scale based on a model originally developed by Morris et al. (2002) [Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of Marketing Theory and Practice, 10(4), 1-19.]. The study considers the effects of three components of virtual social network (VSN); namely structural VSN, interaction VSN and functional VSN on entrepreneurial marketing. Using structural equation modeling, the study has determined positive and meaningful effects of all three VSN components on entrepreneurial marketing.

How to cite this paper

Talebi, K., Behrad, M & Ekhlassi, A. (2014). Investigating the effects of virtual social networks on entrepreneurial marketing.Management Science Letters , 4(10), 2285-2290.

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Journal: Management Science Letters | Year: 2014 | Volume: 4 | Issue: 10 | Views: 2481 | Reviews: 0

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