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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 5 Issue 8 pp. 771-780 , 2015

The antecedents of herbal product actual purchase in Malaysia Pages 771-780 Right click to download the paper Download PDF

Authors: Sarina Ismail, Sany Sanuri Mohd Mokhtar

DOI: 10.5267/j.msl.2015.5.011

Keywords: Actual purchase, Attitude, Cultural belief, Intention, Product safety, Social influence

Abstract: This study is meant to examine the relationships of several antecedents of actual purchase of herbal product in Malaysia. Actual purchase is considered to have a vital link to a business success. The study identified eight antecedents of consumer actual purchase such as intention, attitude, social influence, product safety and culture belief. A total of 473 respondents (about 82%) completed and returned the questionnaire. A seven point Likert scale was used to measure responses. The data were analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention, attitude, social influence and product safety on actual buying. Moreover, the findings reveal that attitude, social influence, product safety, and culture belief also influenced buying intention.

How to cite this paper
Ismail, S & Mokhtar, S. (2015). The antecedents of herbal product actual purchase in Malaysia.Management Science Letters , 5(8), 771-780.

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Journal: Management Science Letters | Year: 2015 | Volume: 5 | Issue: 8 | Views: 2993 | Reviews: 0

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