How to cite this paper
Ismail, S & Mokhtar, S. (2015). Moderating effect of perceived risk on the relationship between product safety and intention.Management Science Letters , 5(2), 205-212.
Refrences
Abdullah, N., & Salleh, S. (2010). Factors related to the use of herbal products and derivatives from consumers’ perspective in Kota Kinabalu, Sabah: An Initial Study. Sosiohumanika, 3(1), 143–154.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T
Ajzen, I. (2001). Nature and operation of attitude. Annual Reviews Psychology, 52, 27–58.
Ajzen, I., & Fishbein, M. (1980). Understanding attituted and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
Ang, H.-H., Lee, E. L., & Kiyoshi, M. (2003). Analysis of lead content in herbal preparations in Malaysia. Human & Experimental Toxicology, 22, 445–451.
Ang, H.-H., Lee, K.-L., & Kiyoshi, M. (2005). Determination of lead in Smilax Luzonensis herbal preparations in Malaysia. International Journal of Toxicology, 24, 165–171.
Armstrong, J. S., Morwitz, V. G., & Kumar, V. (2000). Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy? International Journal of Forecasting, 16, 383–397.
Astin, J. A. (1998). Why patients use alternative medicine results of a national study. American Medical Association, 279(19), 1548–1553.
Balammal, G., Babu, M. S., & Reddy, P. J. (2012). Analysis of herbal medicines by modern chromatographic techniques. Pharmaceutical Research, 3(1), 50–63.
Barnes, J. (2003). Quality, efficacy and safety of complementary medicines: fashions, facts and the future. Part II: Efficacy and Safety. British Journal of Clinical Pharmacology, 55(4), 331–340.
Bent, S. (2008). Herbal medicine in the United States: review of efficacy, safety, and regulation: grand rounds at University of California, San Francisco Medical Center. Journal of General Internal Medicine, 23(6), 854–859.
Bouldin, S., Smith, M. C., Garner, D. D., Szeinbach, S. L., Frate, D. A., & Croom, E. M. (1999). Pharmacy and herbal medicine in the US. Social Science & Medicine, 49, 279–89.
Boullata, J. I., & Nace, A. M. (2000). Safety issues with herbal medicine. Pharmacotherapy, 20(3), 257–69.
Brienza, R. S., Stein, M. D., & Fagan, M. J. (2002). Delay in obtaining conventional healthcare by famale internal medicine patients who use herbal therapies. Journal of Women Health & Gender-Based Medicine, 11(1), 79–87.
Carneiro, J. D. D. S. J. C. S., Minim, V. P. R., Deliza, R., Silva, C. H. O., & Le?o, F. P. (2005). Labelling effects on consumer intention to purchase for soybean oil. Food Quality and Preference, 16(3), 275–282.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance?: The role of brand loyalty. Journal of Marketing, 65(2).
Chen, C.-C., Chen, P.-K., & Huang, C.-E. (2012). Brands and consumer behavior. Social Behavior and Personality, 40(554), 105–114.
Chiang, D.-A., Wang, Y.-H., & Chen, S.-P. (2010). Analysis on repeat-buying patterns. Knowledge-Based Systems, 23(8), 757–768.
Ching, S. M., Zakaria, Z. A., Paimin, F., & Jalalian, M. (2013). Complementary alternative medicine use among patients with type 2 diabetes mellitus in the primary care setting?: a cross-sectional study in. BMC Complementary and Alternative Medicine, 13(148).
Conner, M., Kirk, S. F., Cade, J. E., & Barrett, J. H. (2001). Why do women use dietary supplements? The use of the theory of planned behaviour to explore beliefs about their use. Social Science & Medicine, 52(4), 621–33.
Coutino, M. (2009). Legal and regulatory review The regulation of herbal medicine. Journal of Management & Marketing, 2(4), 442–447.
Cuzzolin, L., Zaffani, S., & Benoni, G. (2006). Safety implications regarding use of phytomedicines. European Journal of Clinical Pharmacology, 62(1), 37–42.
De Jonge, J., van Trijp, H., Jan Renes, R., & Frewer, L. (2007). Understanding consumer confidence in the safety of food?: Its two-dimensional structure and determinants. Risk Analysis, 27(3), 729–740.
De Silva, P. H. G. J., & Sandika, A. L. (2011). Quality standard labeling information on meat packs demanded by consumers and relationship with purchasing motives. Journal of Agricultural Science, 6(2), 1–16.
Dergal, J. M., Gold, J. L., Laxer, D. A., Lee, M. S. W., Binns, M. A., Lanctôt, K. L., … Rochon, P. A. (2002). Potential interactions between herbal medicines and conventional drug therapies used by older adults attending a memory clinic. Drugs & Aging, 19(11), 879–886.
Facchinetti, F., Pedrielli, G., Benoni, G., Joppi, M., Verlato, G., Dante, G., … Cuzzolin, L. (2012). Herbal supplements in pregnancy: Unexpected results from a multicentre study. Human Reproduction, 27(11), 3161–3167.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behaviour?: The Introduction to Theory and Research (pp. 1–520). Addison-Wesley Publushing Company, Inc.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variable and measuarement error. Journal of Marketing Research, 18(1), 39–50.
Forsythe, S., Liu, C., Shannon, D., & Gardner, L. C. (2006). Development of a scale to measure the perceived benefits and risks of online shopping. Journal of Interactive Marketing, 20(2), 55–75.
Fu, P. P., Chiang, H.-M., Xia, Q., Chen, T., Chen, B. H., Yin, J.-J., … Yu, H. (2009). Quality assurance and safety of herbal dietary supplements. Journal of Enviromental Science and Health, 27(2), 91–119.
Grunert, K. G. (2005). Food quality and safety: consumer perception and demand. European Review of Agricultural Economics, 32(3), 369–391.
Hair, J. F. J., Black, W. C., Babin, B., & Anderson, R. E. (2010). Multivariate Data Analysis A Global Perspective (Seventh Ed., pp. 1–800). Prentice Hall.
Hair, J. F. J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer On Partial Least Squares Structure Equation Modeling (PLS-SEM) (pp. 1–307). Sage Publications Inc.
Hassali, M. A., Khan, T. M., Shafie, A. A., & Nazir, M. (2009). Public knowledge about herbal beverages in penang, Malaysia. Australasian Medical Journal, 1(6), 1–11.
Hassan, S. H. (2011). Managing conflicting values in functional food consumption: the Malaysian experience. British Food Journal, 113(8), 1045–1059.
Huy Tuu, H., Ottar Olsen, S., & Thi Thuy Linh, P. (2010). The moderator effect of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship. Journal of Consumer Marketing, (July), 1–40.
Ibrahim, H., & Najjar, F. (2008). Assessing the effects of self-congruity, Attitudes and customer satisfaction on customer behavioural intentions in retail environment. Marketing Intelligence & Planning, 26(2), 207–227.
Jaafar, S. N., Pan, E. L., & Mohamed@Naba, M. (2012). Customers’ perceptions, attitude and purchase intention towards privete label food products in Malaysia. Asian Journal of Business and Management Sciences, 2(8), 73–90.
Jamal, J. A. (2006). Malay traditional medicine an overview of scientific and technological progress. Tech Monitor, (Nov/Dec), 37–49.
Karim, A., Adzahan, M., Ab Karim, M. ., Nasouddin, S. ., Othman, M., Mohd Adzahan, N., & Hussin, S. . (2011). Consumers ’ knowledge and perception towards Melicope ptelefolia ( Daun Tenggek Burung ): A preliminary qualitative study. International Food Re, 18(4), 1481–1488.
Kim, H. Y., & Chung, J.-E. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28(1), 40–47.
Liu, M. T., Brock, J. L., Shi, G. C., Chu, R., & Tseng, T.-H. (2013). Perceived benefits, perceived risk, and trust: Influences on consumers’ group buying behaviour. Asia Pacific Journal of Marketing and Logistics, 25(2), 225–248.
Lodorfos, G. N., Mulvana, K. L., & Temperley, J. (2006). Consumer behaviour: Experience, price, trust and subjective norms in the OTC pharmaceutical market. Innovative Marketing, 2(3), 41–66.
Lynch, N., & Berry, D. (2007). Differences in perceived risks and benefits of herbal , over-the-counter conventional , and prescribed conventional , medicines , and the implications of this for the safe and effective use of herbal products. Complementary Therapies in Medicine, 15, 84–91.
Magkos, F., Arvaniti, F., & Zampelas, A. (2006). Organic food: Buying more safety or just peace of mind? A critical review of the literature. Critical Reviews in Food Science and Nutrition, 46(1), 23–56.
Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. Internal Journal of Consumer Studies, 32, 163–170.
Mitchell, V.-W. (1999). Consumer perceived risk: Conceptualisations and models. European Journal of Marketing, 33(1/2), 163–195.
Mohammed Esmail Al-Ekam, J., Kamariah Nik Mat, N., Md. Salleh, S., Mohammed Umar, H., Ewugi, M., Salameh, A., … Nik Mat, N. K. (2012). Determining the antecedents of actual purchase of local product brand in Yemen. American Journal of Economics, June(Special Isue), 97–100.
Nunnally, J. C. (1978). Psychometric Theory (2nd Editio.). New York: McGraw-Hill.
Pal, S. K. (2002). Complementary and alternative medicine?: An overview. Current Science, 82(5), 518–524.
Paul, J., & Rana, J. (2012). Consumer behavior and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412–422.
Qing, P., Lobo, A., & Chongguang, L. (2012). The impact of lifestyle and ethnocentrism on consumers’ purchase intentions of fresh fruit in China. Journal of Consumer Marketing, 29(1), 43–51. doi:10.1108/07363761211193037
Raghavendra, H., Yogesh, H., Gopalakrishna, B., Chandrashekhar, V., Sathis Kumar, B., & Kumar, V. (2009). An overview of herbal medicine. International Journal of Pharmaceutical Sciences, 1(1), 1–20.
Rimal, A. (2005). Meat labels: Consumer attitude and meat consumption pattern. International Journal of Consumer Studies, 29, 47–54.
Rotblatt, M. D. (1999). Herbal medicine: A practical guide to safety and quality assurance. The Western Journal of Medicine, 171, 172–175.
Saad, B., Azaizeh, H., Abu-Hijleh, G., & Said, O. (2006). Safety of traditional Arab herbal medicine. Complementary and Alternative Medicine, 3(4), 433–439.
Sahoo, N., Manchikanti, P., & Dey, S. (2010). Fitoterapia herbal drugs?: Standards and regulation. Fitoterapia, 81(6), 462–471.
Saokaew, S., Suwankesawong, W., & Permsuwan, U. (2011). Safety of herbal products in Thailand: An analysis of reports in the Thai health product vigilance center database from 2000 to 2008. Drug Sat, 34(4), 339–351.
Shafiq, R., Raza, I., & Zia-ur-rehman, M. (2011). Analysis of the factors affecting customers’ purchase intention: The mediating role of perceived value. African Journal of Business Management, 5(26), 10577–10585.
Shaharudin, M. R., Pani, J. J., Wan Mansor, S., Jamel Elias, S., & Malaisie, E. N. (2010). Factors affecting purchase intention of organic food in Malaysia’ s Kedah atate. Cross-Caltural Communication, 6(2), 105–116.
Shivraj, K., & Vikas, J. (2004). Relationship between risk and intention to purchase in an online context: Role of gender and product category. In ECIS 2004 Proceedings (p. Paper 95).
Stenton, S. B., Bungard, T. J., & Ackman, M. L. (2001). Interactions between warfarin and herbal products, minerals and vitamins?: A pharmacist’s guide. Canadian Journal of Hospital Pharmacy, 54(3), 186–192.
Stephen, A., & Godwin, S. A. (2009). The concept and measurement of perceived risk: A marketing application in the context of the new product development process. In Proceddings of ASBBS (Vol. 16, pp. 1–9).
Tabachnick, B. G., & Fidell, L. S. (2007). Using Multivariate Statistics (pp. 1–980). Boston, MA: Pearson Education Inc.
Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies, 30(2), 207–217.
WHO. (2011). The world medicines situation 2011. Journal of alternative and complementary medicine (New York, N.Y.) (Vol. 16, pp. 1–12).
Zaffani, S., Cuzzolin, L., & Benoni, G. (2006). Herbal products?: behaviors and beliefs among Italian women. Pharmacoepidemiology and Drug Safety, 15, 354–359.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. doi:10.1016/0749-5978(91)90020-T
Ajzen, I. (2001). Nature and operation of attitude. Annual Reviews Psychology, 52, 27–58.
Ajzen, I., & Fishbein, M. (1980). Understanding attituted and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.
Ang, H.-H., Lee, E. L., & Kiyoshi, M. (2003). Analysis of lead content in herbal preparations in Malaysia. Human & Experimental Toxicology, 22, 445–451.
Ang, H.-H., Lee, K.-L., & Kiyoshi, M. (2005). Determination of lead in Smilax Luzonensis herbal preparations in Malaysia. International Journal of Toxicology, 24, 165–171.
Armstrong, J. S., Morwitz, V. G., & Kumar, V. (2000). Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy? International Journal of Forecasting, 16, 383–397.
Astin, J. A. (1998). Why patients use alternative medicine results of a national study. American Medical Association, 279(19), 1548–1553.
Balammal, G., Babu, M. S., & Reddy, P. J. (2012). Analysis of herbal medicines by modern chromatographic techniques. Pharmaceutical Research, 3(1), 50–63.
Barnes, J. (2003). Quality, efficacy and safety of complementary medicines: fashions, facts and the future. Part II: Efficacy and Safety. British Journal of Clinical Pharmacology, 55(4), 331–340.
Bent, S. (2008). Herbal medicine in the United States: review of efficacy, safety, and regulation: grand rounds at University of California, San Francisco Medical Center. Journal of General Internal Medicine, 23(6), 854–859.
Bouldin, S., Smith, M. C., Garner, D. D., Szeinbach, S. L., Frate, D. A., & Croom, E. M. (1999). Pharmacy and herbal medicine in the US. Social Science & Medicine, 49, 279–89.
Boullata, J. I., & Nace, A. M. (2000). Safety issues with herbal medicine. Pharmacotherapy, 20(3), 257–69.
Brienza, R. S., Stein, M. D., & Fagan, M. J. (2002). Delay in obtaining conventional healthcare by famale internal medicine patients who use herbal therapies. Journal of Women Health & Gender-Based Medicine, 11(1), 79–87.
Carneiro, J. D. D. S. J. C. S., Minim, V. P. R., Deliza, R., Silva, C. H. O., & Le?o, F. P. (2005). Labelling effects on consumer intention to purchase for soybean oil. Food Quality and Preference, 16(3), 275–282.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance?: The role of brand loyalty. Journal of Marketing, 65(2).
Chen, C.-C., Chen, P.-K., & Huang, C.-E. (2012). Brands and consumer behavior. Social Behavior and Personality, 40(554), 105–114.
Chiang, D.-A., Wang, Y.-H., & Chen, S.-P. (2010). Analysis on repeat-buying patterns. Knowledge-Based Systems, 23(8), 757–768.
Ching, S. M., Zakaria, Z. A., Paimin, F., & Jalalian, M. (2013). Complementary alternative medicine use among patients with type 2 diabetes mellitus in the primary care setting?: a cross-sectional study in. BMC Complementary and Alternative Medicine, 13(148).
Conner, M., Kirk, S. F., Cade, J. E., & Barrett, J. H. (2001). Why do women use dietary supplements? The use of the theory of planned behaviour to explore beliefs about their use. Social Science & Medicine, 52(4), 621–33.
Coutino, M. (2009). Legal and regulatory review The regulation of herbal medicine. Journal of Management & Marketing, 2(4), 442–447.
Cuzzolin, L., Zaffani, S., & Benoni, G. (2006). Safety implications regarding use of phytomedicines. European Journal of Clinical Pharmacology, 62(1), 37–42.
De Jonge, J., van Trijp, H., Jan Renes, R., & Frewer, L. (2007). Understanding consumer confidence in the safety of food?: Its two-dimensional structure and determinants. Risk Analysis, 27(3), 729–740.
De Silva, P. H. G. J., & Sandika, A. L. (2011). Quality standard labeling information on meat packs demanded by consumers and relationship with purchasing motives. Journal of Agricultural Science, 6(2), 1–16.
Dergal, J. M., Gold, J. L., Laxer, D. A., Lee, M. S. W., Binns, M. A., Lanctôt, K. L., … Rochon, P. A. (2002). Potential interactions between herbal medicines and conventional drug therapies used by older adults attending a memory clinic. Drugs & Aging, 19(11), 879–886.
Facchinetti, F., Pedrielli, G., Benoni, G., Joppi, M., Verlato, G., Dante, G., … Cuzzolin, L. (2012). Herbal supplements in pregnancy: Unexpected results from a multicentre study. Human Reproduction, 27(11), 3161–3167.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behaviour?: The Introduction to Theory and Research (pp. 1–520). Addison-Wesley Publushing Company, Inc.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variable and measuarement error. Journal of Marketing Research, 18(1), 39–50.
Forsythe, S., Liu, C., Shannon, D., & Gardner, L. C. (2006). Development of a scale to measure the perceived benefits and risks of online shopping. Journal of Interactive Marketing, 20(2), 55–75.
Fu, P. P., Chiang, H.-M., Xia, Q., Chen, T., Chen, B. H., Yin, J.-J., … Yu, H. (2009). Quality assurance and safety of herbal dietary supplements. Journal of Enviromental Science and Health, 27(2), 91–119.
Grunert, K. G. (2005). Food quality and safety: consumer perception and demand. European Review of Agricultural Economics, 32(3), 369–391.
Hair, J. F. J., Black, W. C., Babin, B., & Anderson, R. E. (2010). Multivariate Data Analysis A Global Perspective (Seventh Ed., pp. 1–800). Prentice Hall.
Hair, J. F. J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer On Partial Least Squares Structure Equation Modeling (PLS-SEM) (pp. 1–307). Sage Publications Inc.
Hassali, M. A., Khan, T. M., Shafie, A. A., & Nazir, M. (2009). Public knowledge about herbal beverages in penang, Malaysia. Australasian Medical Journal, 1(6), 1–11.
Hassan, S. H. (2011). Managing conflicting values in functional food consumption: the Malaysian experience. British Food Journal, 113(8), 1045–1059.
Huy Tuu, H., Ottar Olsen, S., & Thi Thuy Linh, P. (2010). The moderator effect of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship. Journal of Consumer Marketing, (July), 1–40.
Ibrahim, H., & Najjar, F. (2008). Assessing the effects of self-congruity, Attitudes and customer satisfaction on customer behavioural intentions in retail environment. Marketing Intelligence & Planning, 26(2), 207–227.
Jaafar, S. N., Pan, E. L., & Mohamed@Naba, M. (2012). Customers’ perceptions, attitude and purchase intention towards privete label food products in Malaysia. Asian Journal of Business and Management Sciences, 2(8), 73–90.
Jamal, J. A. (2006). Malay traditional medicine an overview of scientific and technological progress. Tech Monitor, (Nov/Dec), 37–49.
Karim, A., Adzahan, M., Ab Karim, M. ., Nasouddin, S. ., Othman, M., Mohd Adzahan, N., & Hussin, S. . (2011). Consumers ’ knowledge and perception towards Melicope ptelefolia ( Daun Tenggek Burung ): A preliminary qualitative study. International Food Re, 18(4), 1481–1488.
Kim, H. Y., & Chung, J.-E. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28(1), 40–47.
Liu, M. T., Brock, J. L., Shi, G. C., Chu, R., & Tseng, T.-H. (2013). Perceived benefits, perceived risk, and trust: Influences on consumers’ group buying behaviour. Asia Pacific Journal of Marketing and Logistics, 25(2), 225–248.
Lodorfos, G. N., Mulvana, K. L., & Temperley, J. (2006). Consumer behaviour: Experience, price, trust and subjective norms in the OTC pharmaceutical market. Innovative Marketing, 2(3), 41–66.
Lynch, N., & Berry, D. (2007). Differences in perceived risks and benefits of herbal , over-the-counter conventional , and prescribed conventional , medicines , and the implications of this for the safe and effective use of herbal products. Complementary Therapies in Medicine, 15, 84–91.
Magkos, F., Arvaniti, F., & Zampelas, A. (2006). Organic food: Buying more safety or just peace of mind? A critical review of the literature. Critical Reviews in Food Science and Nutrition, 46(1), 23–56.
Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. Internal Journal of Consumer Studies, 32, 163–170.
Mitchell, V.-W. (1999). Consumer perceived risk: Conceptualisations and models. European Journal of Marketing, 33(1/2), 163–195.
Mohammed Esmail Al-Ekam, J., Kamariah Nik Mat, N., Md. Salleh, S., Mohammed Umar, H., Ewugi, M., Salameh, A., … Nik Mat, N. K. (2012). Determining the antecedents of actual purchase of local product brand in Yemen. American Journal of Economics, June(Special Isue), 97–100.
Nunnally, J. C. (1978). Psychometric Theory (2nd Editio.). New York: McGraw-Hill.
Pal, S. K. (2002). Complementary and alternative medicine?: An overview. Current Science, 82(5), 518–524.
Paul, J., & Rana, J. (2012). Consumer behavior and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412–422.
Qing, P., Lobo, A., & Chongguang, L. (2012). The impact of lifestyle and ethnocentrism on consumers’ purchase intentions of fresh fruit in China. Journal of Consumer Marketing, 29(1), 43–51. doi:10.1108/07363761211193037
Raghavendra, H., Yogesh, H., Gopalakrishna, B., Chandrashekhar, V., Sathis Kumar, B., & Kumar, V. (2009). An overview of herbal medicine. International Journal of Pharmaceutical Sciences, 1(1), 1–20.
Rimal, A. (2005). Meat labels: Consumer attitude and meat consumption pattern. International Journal of Consumer Studies, 29, 47–54.
Rotblatt, M. D. (1999). Herbal medicine: A practical guide to safety and quality assurance. The Western Journal of Medicine, 171, 172–175.
Saad, B., Azaizeh, H., Abu-Hijleh, G., & Said, O. (2006). Safety of traditional Arab herbal medicine. Complementary and Alternative Medicine, 3(4), 433–439.
Sahoo, N., Manchikanti, P., & Dey, S. (2010). Fitoterapia herbal drugs?: Standards and regulation. Fitoterapia, 81(6), 462–471.
Saokaew, S., Suwankesawong, W., & Permsuwan, U. (2011). Safety of herbal products in Thailand: An analysis of reports in the Thai health product vigilance center database from 2000 to 2008. Drug Sat, 34(4), 339–351.
Shafiq, R., Raza, I., & Zia-ur-rehman, M. (2011). Analysis of the factors affecting customers’ purchase intention: The mediating role of perceived value. African Journal of Business Management, 5(26), 10577–10585.
Shaharudin, M. R., Pani, J. J., Wan Mansor, S., Jamel Elias, S., & Malaisie, E. N. (2010). Factors affecting purchase intention of organic food in Malaysia’ s Kedah atate. Cross-Caltural Communication, 6(2), 105–116.
Shivraj, K., & Vikas, J. (2004). Relationship between risk and intention to purchase in an online context: Role of gender and product category. In ECIS 2004 Proceedings (p. Paper 95).
Stenton, S. B., Bungard, T. J., & Ackman, M. L. (2001). Interactions between warfarin and herbal products, minerals and vitamins?: A pharmacist’s guide. Canadian Journal of Hospital Pharmacy, 54(3), 186–192.
Stephen, A., & Godwin, S. A. (2009). The concept and measurement of perceived risk: A marketing application in the context of the new product development process. In Proceddings of ASBBS (Vol. 16, pp. 1–9).
Tabachnick, B. G., & Fidell, L. S. (2007). Using Multivariate Statistics (pp. 1–980). Boston, MA: Pearson Education Inc.
Tsiotsou, R. (2006). The role of perceived product quality and overall satisfaction on purchase intentions. International Journal of Consumer Studies, 30(2), 207–217.
WHO. (2011). The world medicines situation 2011. Journal of alternative and complementary medicine (New York, N.Y.) (Vol. 16, pp. 1–12).
Zaffani, S., Cuzzolin, L., & Benoni, G. (2006). Herbal products?: behaviors and beliefs among Italian women. Pharmacoepidemiology and Drug Safety, 15, 354–359.