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Naser Azad(82)
Mohammad Reza Iravani(64)
Zeplin Jiwa Husada Tarigan(63)
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Hotlan Siagian(39)
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Ni Nyoman Kerti Yasa(29)
Sulieman Ibraheem Shelash Al-Hawary(28)
Prasadja Ricardianto(28)
Haitham M. Alzoubi(27)


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Management Science Letters

ISSN 1923-9343 (Online) - ISSN 1923-9335 (Print)
Quarterly Publication
Volume 2 Issue 5 pp. 1639-1644 , 2012

A survey on measuring the effect of website on customer satisfaction Pages 1639-1644 Right click to download the paper Download PDF

Authors: Naser Azad, Amir Esmaeili

DOI: 10.5267/j.msl.2012.05.002

Keywords: Website, Customer satisfaction, Customer loyalty, Information Technology

Abstract: During the past few years, there has an increasing trend on using internet facilities to do different personal banking. People transfer money, pay their bills and even purchase shares of different companies using internet. There is also an increasing competition among banks and other financial institutions through providing new web based facilities. There is no doubt that a bank with no online banking can easily lose market share. The primary purpose of this paper is to investigate how a bank website can impact customer loyalty. The proposed study is implemented for one of governmental Iranian banks called Bank of Industry and Mine. The study distributes a questionnaire among 330 people who use the internet banking of this bank. We then analyze their feedback using structural equation system and all the hypothesis are confirmed.

How to cite this paper
Azad, N & Esmaeili, A. (2012). A survey on measuring the effect of website on customer satisfaction.Management Science Letters , 2(5), 1639-1644.

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Journal: Management Science Letters | Year: 2012 | Volume: 2 | Issue: 5 | Views: 3029 | Reviews: 0

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